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Bean Bag

Maybe

Returns run at only 0.9% of orders. But buyers convert on only 0.7% of searches, so Bean Bag is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£782K/yr3.1M searches / yr
90-day growth
-14.1%search demand this quarter
Competition
63%top-5 click share · 16 brands · 31 sellers

Flapen Score

Bean Bag against its category

The dotted line is the Home & Garden average. Past it, Bean Bag is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bean Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bean Bag 3.1M times last year and spent an estimated £782K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £782K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
0.7%
Market size, estimated
£782Ka year
Peak month
December2.3× the quietest month
Top search term
bean bag1.4M searches a year

02 · Price

A sale here is worth £34.80.

Listings sell for £34.80 on average, from £8.81 to £109.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £34.80 that is £17K to £26K a year per listing.

Average price
£34.80inside the $15 to $100 sweet spot
Price range
£8.81–£109.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£17K–£26K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #24 within Furniture. It carries 2,411 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
57%
Out of stock, average day
5.2%
Average rank
#24in Furniture
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,411per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bean Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£78K£156K£235K£313K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

31

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

23%

  • GoSports24%
  • icon19%
  • Beautiful Beanbags14%
  • Bags of Beans9%
  • Vertent6%
  • XeGe5%

Demand

Bean Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Bean Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bean bag1.4M/yr
  • bean bag chair494K/yr
  • bean bags212K/yr
  • beanbag216K/yr
  • bean bags covers & refills51K/yr
  • beanbag chair adult91K/yr
  • bean bags adult106K/yr
  • bean bag sofa76K/yr
  • large bean bag71K/yr
  • giant bean bag77K/yr

Reviews and returns

What reviews say buyers love and hate about Bean Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.16

Just a shame it is not fit for purpose intended

Very very small

Very small for small children only

Quality-Overall14%−0.02

Poor quality

Product rubbish

defo not worth the price absolutely shocking quality

Value For Money9%−0.04

Its not worth the money

Its a total waste of money and my time

Total waste of money

Flatness5%−0.07

unfortunately the bean bag has gone absolutely flat

Flat

Gone Flat

Durability5%

it sunk within the first month

Lasted One Month

As the title says it only lasted a month

Love

Comfort-Overall33%+3.40

It is very comfortable

Fantastic bean bag really comfy

It's comfy enough to sleep on

Quality-Overall20%−0.02

Excellent quality, easy ordering, rapid delivery and great price

they are really well made

GREAT QUALITY

Value For Money8%−0.04

Worth buying

great value for money

Good for the price

Size-Overall8%−0.16

great size

lovely size perfect for teenager or adult

Good size bean bag

Advertised Vs Actual Product5%+0.08

Exactly as described

Looks like the picture

Just what we wanted

Return

0.9% Return rate 67% Fixable by listing

Size-Overall51%▅█▆▇▇▅

Just a shame it is not fit for purpose intended

Very very small

Very small for small children only

Comfort-Overall13%▆▃▃▆▂█
Quality-Overall5%▂▁█▂▆▅

Poor quality

Product rubbish

defo not worth the price absolutely shocking quality

Advertised Vs Actual Product4%▃▅▁▅▃█

The product must state that it does not come with beans. This product does not come with beans.

Incorrect size in description

Color3%█▁▅▂▄▁

FAQ

Common Bean Bag questions

Answered from the same tracked data.