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Beads

Maybe

An estimated 0.6% of orders come back. But products sell for $8.79 on average, outside the sweet spot, so Beads is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£361K/yr1.9M searches / yr
90-day growth
+13.5%search demand this quarter
Competition
51%top-5 click share · 21 brands · 25 sellers

Flapen Score

Beads against its category

The dotted line is the Home & Garden average. Past it, Beads is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beads 1.9M times last year and spent an estimated £361K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £361K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
2.2%
Market size, estimated
£361Ka year
Peak month
August2.7× the quietest month
Top search term
beads650K searches a year

02 · Price

A sale here is worth £8.79.

Listings sell for £8.79 on average, from £3.35 to £19.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £8.79 that is £7K to £9K a year per listing.

Average price
£8.79under the $15 to $100 sweet spot
Price range
£3.35–£19.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #78 within Beading & Jewellery-Making. It carries 683 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#78in Beading & Jewellery-Making
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
683per listing
Listings tracked
30

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Beads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£72K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

25

Est. top-5 brand share

64%

Top 20: 99%

Est. top-5 click share

51%

Top 20: 88%

Open market

31%

  • Funtopia29%
  • DTYDECLE10%
  • Fournine9%
  • JOLCEEY8%
  • Dazhqp8%
  • HYHJMISTY5%

Demand

Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Beads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beads650K/yr
  • beads for bracelet making265K/yr
  • glass beads202K/yr
  • beads for jewelry making172K/yr
  • bracelet beads104K/yr
  • crystal beads88K/yr
  • beads for crafting89K/yr
  • glass beads for jewellery making32K/yr
  • beads for jewellery making28K/yr
  • beads for bracelets26K/yr

Reviews and returns

What reviews say buyers love and hate about Beads

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
20%of negative reviews mention “Size-Overall”
0.6%of orders come back
“However, I did find the sizes to be inconsistent which can be frustrating if you're sewing them onto something rather than using them for jewellery”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Beads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data