Beads
Beads shows low returns (0.6%), but pricing outside the sweet spot ($8.79 avg) keeps it on the watch list.
Flapen Score
Is Beads profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Beads is a £361K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 52/100.
Beads: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +13.5% over the last 90 days and 2.2% of searches end in a purchase.
£361K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Beads products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funtopia 1400 Pcs Glass Beads for Bracelet Making 34 Colors 6mm Crystal Gemstone Beads Imitative Jade Bead for Jewelry Making DIY Crafts Supplies for Bracelet Necklace Phone Charm Girls Adults
- Price
- £9.05
- Rating
- 4.6/5
- Reviews
- 1,947
- Age
- 1y ago
Fournine 5300 Pcs Clay Beads Friendship Bracelet Making Kit Preppy Flat Polymer Heishi Beads for Jewellery Making Kit with Charms DIY Craft Gifts for Teen Girls
- Price
- £6.26
- Rating
- 4.5/5
- Reviews
- 2,590
- Age
- 3y ago
JOLCEEY 2400pcs Pearl Beads for Jewelry Making - 48 Colors 6mm Plastic Colorful Round Glass Spacer Imitation Dyed Faux Pearls for Bracelets DIY Crafts Gifts
- Price
- £7.29
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 2y ago
Dazhqp 20000 Clay Beads Bracelet Making Kit 96 Colours 5 Boxes Flat Polymer Heishi Beads Set for Friendship Jewellery Necklace Earring Making Kit with Charm Crafts Gifts for Teen Girls Kids Adults
- Price
- £11.10
- Rating
- 4.7/5
- Reviews
- 569
- Age
- 2y ago
DTYDECLE1400pcs Gemstone Chip Beads 28 Colors 5-8mm Crystal Beads for Jewellery Making Natural Irregular Crushed Chip Drilled Stone Bead for DIY Craft Necklace Bracelet Earring Making
- Price
- £11.61
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago
Trending
90-day click momentum
1042 Pony Beads Funtopia 26 Colors Kandi Beads for Bracelet Making 200 Letter Bead Assorted Clay Bead Charms Jewellery Making Kit 4 Rolls Elastic Strings & Tweezers DIY Crafts for Kids Adults
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 8mo ago
Barpre | 1200 Pcs 6x9mm Pony Beads in 12 Colours | Plastic Craft Beads for Jewellery Making Bracelets & Hair Braids | Includes Storage Box
- Price
- £4.47
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 10mo ago
ReePlan 1300 Pcs 6mm Glass Beads for Bracelet Making Kit 36 Vibrant Colours Round Beads for DIY Crafts Necklace Phone Chain Making
- Price
- £7.43
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 12mo ago
5000Pcs Pony Beads 1.5KG/3.31lb Boxed Beads for Bracelets Making Multi Colored Hair Bead for Braids 24 Colors Kandi Friendship Bracelet Bead Kit for Craft Jewelry Making Chirstmas Gifts
- Price
- £17.49
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 1y ago
52000PCS Glass Beads Kit 2mm 96 Colors Glass Seed Beads for Jewelry Making Kit Glass seed Beads Kit for Girl Bracelets/Necklaces DIY Making with Letter Beads Evil Eye Beads and 0.5mm Elastic String
- Price
- £11.16
- Rating
- 4.5/5
- Reviews
- 1,110
- Age
- 3y ago
Newest
by launch date1042 Pony Beads Funtopia 26 Colors Kandi Beads for Bracelet Making 200 Letter Bead Assorted Clay Bead Charms Jewellery Making Kit 4 Rolls Elastic Strings & Tweezers DIY Crafts for Kids Adults
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 8mo ago
Barpre | 1200 Pcs 6x9mm Pony Beads in 12 Colours | Plastic Craft Beads for Jewellery Making Bracelets & Hair Braids | Includes Storage Box
- Price
- £4.47
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 10mo ago
ReePlan 1300 Pcs 6mm Glass Beads for Bracelet Making Kit 36 Vibrant Colours Round Beads for DIY Crafts Necklace Phone Chain Making
- Price
- £7.43
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 12mo ago
YJWZ 520PCS 8mm Glass Beads for Bracelet Making 24 Colors Round Bead Mix with Solid & Crackle Finish Crystal Gemstone Beads for DIY Jewelry Making Supplies for Adults and Kids
- Price
- £8.35
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 1y ago
DTYDECLE1400pcs Gemstone Chip Beads 28 Colors 5-8mm Crystal Beads for Jewellery Making Natural Irregular Crushed Chip Drilled Stone Bead for DIY Craft Necklace Bracelet Earring Making
- Price
- £11.61
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
25
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
51%
Top 20: 88%
Open market
31%
- Funtopia29%
- DTYDECLE10%
- Fournine9%
- JOLCEEY8%
- Dazhqp8%
- HYHJMISTY5%
Beads demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.7×
Top Beads search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beads650K/yr
- beads for bracelet making265K/yr
- glass beads202K/yr
- beads for jewelry making172K/yr
- bracelet beads104K/yr
- crystal beads88K/yr
- beads for crafting89K/yr
- glass beads for jewellery making32K/yr
- beads for jewellery making28K/yr
- beads for bracelets26K/yr
What reviews say buyers love and hate about Beads
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Worth the money”
“Love the colour”
“Excellent product”
“Great fun”
“As described”
What buyers complain about
65% of reviews“However, I did find the sizes to be inconsistent which can be frustrating if you're sewing them onto something rather than using them for jewellery”
“Do yourself a favour and dont risk purchasing this one, it is a waste of time and cheap plastic”
“low quality”
“The colour wares off”
“False advertisement”
Beads return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beads questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
