Beach Umbrella
PassBeach Umbrella scores 71 out of 100, a Pass. Shoppers spend $200K a year here, search demand grew >1,000% this quarter, and returns run at 0.3% of orders.
- Flapen Score
- 71 / 100Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 5171
- Market size
- £200K/yr613K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 33%top-5 click share · 22 brands · 27 sellers
Flapen Score
Beach Umbrella against its category
The dotted line is the Home & Garden average. Past it, Beach Umbrella is stronger. Inside it, weaker.
Market
The Beach Umbrella market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beach Umbrella 613K times last year and spent an estimated £200K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.
- Searches, last 12 months
- 613K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £200Ka year
- Peak month
- July82.5× the quietest month
- Top search term
- beach umbrella289K searches a year
02 · Price
A sale here is worth £18.74.
Listings sell for £18.74 on average, from £7.96 to £58.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £18.74 that is £2K to £5K a year per listing.
- Average price
- £18.74inside the $15 to $100 sweet spot
- Price range
- £7.96–£58.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #76 within Garden Furniture & Accessories. It carries 1,055 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 43%
- Out of stock, average day
- 14.6%
- Average rank
- #76in Garden Furniture & Accessories
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,055per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 7 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Beach Umbrella products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CHRISTOW Portable Beach Parasol with Bag 2m Grey
- Price
- £19.03
- Rating
- 4.5/5
- Reviews
- 2,798
- Age
- 5y ago
Unibos 5.3ft/1.6m Garden Parasol Umbrella Outdoor Sun Shade For Beach/Pool/Patio Umbrellas Tilting Function Multi Coloured Protection UPF40
- Price
- £9.22
- Rating
- 3.9/5
- Reviews
- 2,259
- Age
- 11y ago
Harbour Housewares Yellow Parasol with Push-Lock System - 1.74 x 1.93m
- Price
- £9.07
- Rating
- 4.3/5
- Reviews
- 864
- Age
- 3y ago
SUNMER 1.8M Beach Umbrella - Tilting Portable Beach Parasol with UV Protection & Fade Resistant Fabric Lightweight Two Piece Steel Pole - Professional Garden & Travel Sun Shade - Blue & White
- Price
- £18.96
- Rating
- 4.2/5
- Reviews
- 845
- Age
- 7y ago
Palawano 1.6m Beach Umbrella with Sand Anchor UPF50+ UV Protection Garden Parasol Portable Tilt Sun Umbrella for Beach Garden Patio & Camping Blue White Stripe
- Price
- £15.92
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 6mo ago
Trending
90-day click momentum
Voyager 2m Beach Umbrella with Bag Outdoor Parasol with Two-Piece Stick Waterproof Polyester Canopy Adjustable Tilt Rotary Joint Easy Assembly & Space-Saving Design Blue and Lime
- Price
- £20.68
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 5mo ago
Voyager 1.6m Beach Umbrella with Bag Outdoor Parasol with Two-Piece Stick Waterproof Polyester Canopy Adjustable Tilt Rotary Joint Easy Assembly & Space-Saving Design Multi Blue
- Price
- £16.82
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 5mo ago
Harbour Housewares Red Parasol with Push-Lock System - 1.74 x 1.93m
- Price
- £8.91
- Rating
- 4.3/5
- Reviews
- 864
- Age
- 3y ago
Voyager 2m Beach Umbrella with Bag Outdoor Parasol with Two-Piece Stick Waterproof Polyester Canopy Adjustable Tilt Rotary Joint Easy Assembly & Space-Saving Design Multi Blue
- Price
- £20.73
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 5mo ago
Palawano 1.6m Beach Umbrella with Sand Anchor UPF50+ UV Protection Garden Parasol Portable Tilt Sun Umbrella for Beach Garden Patio & Camping Bright Blue
- Price
- £15.44
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 6mo ago
Newest
by launch date
VOUNOT 2m Tilting Garden Parasol with Ground Anchor Beach Umbrella with Carry Bag UV 50+ Adjustable Outdoor Parasol for Patio Deck & Table Turquoise
- Price
- £19.17
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 4mo ago
Voyager 1.6m Beach Umbrella with Bag Outdoor Parasol with Two-Piece Stick Waterproof Polyester Canopy Adjustable Tilt Rotary Joint Easy Assembly & Space-Saving Design Multi Blue
- Price
- £16.82
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 5mo ago
Voyager 2m Beach Umbrella with Bag Outdoor Parasol with Two-Piece Stick Waterproof Polyester Canopy Adjustable Tilt Rotary Joint Easy Assembly & Space-Saving Design Multi Blue
- Price
- £20.73
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 5mo ago
Voyager 1.6m Beach Umbrella with Bag Outdoor Parasol with Two-Piece Stick Waterproof Polyester Canopy Adjustable Tilt Rotary Joint Easy Assembly & Space-Saving Design Blue and Lime
- Price
- £15.94
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 5mo ago
Voyager 2m Beach Umbrella with Bag Outdoor Parasol with Two-Piece Stick Waterproof Polyester Canopy Adjustable Tilt Rotary Joint Easy Assembly & Space-Saving Design Blue and Lime
- Price
- £20.68
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
27
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
33%
Top 20: 72%
Open market
28%
- CHRISTOW29%
- Harbour Housewares13%
- Voyager9%
- Unibos8%
- Palawano8%
- SUNMER5%
Demand
Beach Umbrella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 82.5×
Search terms
Top Beach Umbrella search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beach umbrella289K/yr
- beach parasol106K/yr
- beach umbrella portable43K/yr
- portable parasol17K/yr
- beach parasol umbrella14K/yr
- beach parasol umbrella portable11K/yr
- sun umbrella for beach16K/yr
- beach umbrellas for sand23K/yr
- parasol beach10K/yr
- kids parasol10K/yr
Reviews and returns
What reviews say buyers love and hate about Beach Umbrella
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good enough
This tent is poor quality
Poor quality
It didn't fit the stand
Just too small
MASSIVE
A bit flimsy
I'm not that strong
Flimsy
Broke first time it was used on the beach
Blew inside out 2nd day
broke easily
cheap material BUT for the price its ok
Poor quality material on umbrella
it looks like cheap space grey shiny material
Love
Worth the money
Excellent value for money
Good Price
Excellent Quality
It feels well made overall
Good quality and comes with a little bag to store too
as seen in pic
it does the job
As described
The colours are bright
Great colour
Great shade
Lightweight in carry bag
The umbrella is fairly lightweight
light weight and easy to carry
Return
0.3% Return rate 64% Fixable by listing
It didn't fit the stand
Just too small
MASSIVE
The metal pole damaged
Not good enough
This tent is poor quality
Poor quality
A bit flimsy
I'm not that strong
Flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beach Umbrella questions
Answered from the same tracked data.