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Beach Chairs

Pass

Beach Chairs scores 71 out of 100, a Pass. Shoppers spend $239K a year here, search demand grew +507.4% this quarter, and returns run at 0.8% of orders.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£239K/yr568K searches / yr
90-day growth
+507.4%search demand this quarter
Competition
34%top-5 click share · 20 brands · 47 sellers

Flapen Score

Beach Chairs against its category

The dotted line is the Home & Garden average. Past it, Beach Chairs is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Chairs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beach Chairs 568K times last year and spent an estimated £239K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +507.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
+507.4%
Conversion, latest week
1.3%
Market size, estimated
£239Ka year
Peak month
July25.7× the quietest month
Top search term
beach chair231K searches a year

02 · Price

A sale here is worth £33.06.

Listings sell for £33.06 on average, from £10.23 to £81.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £33.06 that is £0 to £3K a year per listing.

Average price
£33.06inside the $15 to $100 sweet spot
Price range
£10.23–£81.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #342 within Garden Furniture & Accessories. It carries 1,242 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
48%
Out of stock, average day
12.3%
Average rank
#342in Garden Furniture & Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,242per listing
Listings tracked
44

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Beach Chairs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

47

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

36%

  • trail outdoor leisure15%
  • Beach Master12%
  • CushSunr12%
  • SONGMICS12%
  • Portal8%
  • Harbour Housewares5%

Demand

Beach Chairs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.7×

Search terms

Top Beach Chairs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach chair231K/yr
  • beach chairs121K/yr
  • beach chairs low folding lightweight45K/yr
  • folding beach chair29K/yr
  • beach chairs folding lightweight16K/yr
  • foldable beach chair12K/yr
  • low beach chair13K/yr
  • beach seat10K/yr
  • folding beach chairs for adults9K/yr
  • low camping chair13K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Chairs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.05

Not my best purchase

so quality control non existent

Awful Quality

Strength11%−0.08

cheap flimsy

Too flimsy

Flimsy

Size-Overall10%−0.09

Very small

a little large

Not fit for purpose

Comfort-Overall10%+2.46

It is uncomfortable

Low down comfort

not comfortable for long periods of sitting

Durability9%−0.12

Broke almost immediately

Both broke after first use

broke within a week

Love

Comfort-Overall28%+2.46

So comfortable

Comfortable chairs

comfortable to use

Quality-Overall13%−0.05

This really is an excellent quality set of chairs

Good Quality Chair

Excellent quality

Weight Light9%+0.59

Really comfortable light weight beach chair

Lightweight and easy to use

Great chairs lightweight to carry

Value For Money9%+0.39

Good value

Great Value

Value For Money

Strength7%−0.08

Nice and sturdy

The frame feels sturdy

the metal frames are very sturdy

Return

0.8% Return rate 27% Fixable by listing

Size-Overall21%█▃▅▃▃▄

Very small

a little large

Not fit for purpose

Comfort-Overall16%▁▆▄█▇▆

It is uncomfortable

Low down comfort

not comfortable for long periods of sitting

Weight Heavy12%█▆▆▅▄▄
Quality-Overall7%▁█▂▃▃▃

Not my best purchase

so quality control non existent

Awful Quality

Strength7%▁▅█▂▅▇

cheap flimsy

Too flimsy

Flimsy

FAQ

Common Beach Chairs questions

Answered from the same tracked data.