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Beach Blanket

Maybe

Search demand grew +431.1% this quarter. But prices span $6.00–$14.82, mostly outside the sweet spot, so Beach Blanket is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£26K/yr74K searches / yr
90-day growth
+431.1%search demand this quarter
Competition
52%top-5 click share · 19 brands · 29 sellers

Flapen Score

Beach Blanket against its category

The dotted line is the Home & Garden average. Past it, Beach Blanket is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beach Blanket 74K times last year and spent an estimated £26K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +431.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+431.1%
Conversion, latest week
3.9%
Market size, estimated
£26Ka year
Peak month
August18.1× the quietest month
Top search term
beach mats sand free19K searches a year

02 · Price

A sale here is worth £9.20.

Listings sell for £9.20 on average, from £6.00 to £14.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.20 that is £0 to £920 a year per listing.

Average price
£9.20under the $15 to $100 sweet spot
Price range
£6.00–£14.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£920
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #38 within Barbecue & Outdoor Dining. It carries 1,426 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#38in Barbecue & Outdoor Dining
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,426per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Beach Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

29

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

34%

  • Henrycares18%
  • COVACURE15%
  • OUGEP14%
  • Dijia7%
  • Solnery7%
  • Ainiv7%

Demand

Beach Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 18.1×

Search terms

Top Beach Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach mats sand free19K/yr
  • beach mats14K/yr
  • large beach blanket9K/yr
  • sand free beach blanket8K/yr
  • beach blanket extra large4K/yr
  • beach sheet6K/yr
  • beach throw4K/yr
  • beach mat sand free waterproof4K/yr
  • beach blanket sandproof3K/yr
  • beach matt3K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality21%−0.13

Very thin material

Its just a massive bit of cloth that is more like cotton or calico

I didnt realise it was completely made of tent material

Quality-Overall13%+0.66

Cheap

Poor quality

The quality is not as described/pictured

Size-Overall10%−0.02

Very big

Very small

Advertised Vs Actual Product9%−0.05

Very deceiving

Describing it as a blanket is misleading

This is definitely not what its described as

Thickness6%−0.05

Too thin

So it is like a super thin bedsheets

Very thin material

Love

Size-Overall18%−0.02

Good size

The size is adequate for a couple of small people

good family size

Quality-Overall16%+0.66

A great product

Great quality, light, soft, comfortable, easy to wash and dry, good size and brilliant value for money

Good product

Value For Money7%+0.87

Great value

Very good value

brilliant value for money

Ease Of Use6%+0.62

Useful

easy to carry

Easy to fold

Weather Proof5%+0.63

Great to use for picnic or on the beach

great for dry sand

Durable as it has been in the garden over the winter exposed to the elements

Return

1.5% Return rate 28% Fixable by listing

Material Quality22%▇▆▁▄█▇

Very thin material

Its just a massive bit of cloth that is more like cotton or calico

I didnt realise it was completely made of tent material

Size-Overall22%▁▁█▅▃▃

Very big

Very small

Thin20%▁█▆█▇█

very thin or light

Quality-Overall10%▁▁█▆█▅

Cheap

Poor quality

The quality is not as described/pictured

Advertised Vs Actual Product3%█▁▅▁▂▄

Very deceiving

Describing it as a blanket is misleading

This is definitely not what its described as

FAQ

Common Beach Blanket questions

Answered from the same tracked data.