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Bbq Mat

Bbq Mat shows demand growing +382.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

66
Worth a look
Market size 11Growth 100Conversion 83Competition 62Returns 99Price range 57Avg price 45Brand share 79Review moat 49Quality gap 62
This niche Category average

Is Bbq Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bbq Mat is a £42K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 66/100.

Bbq Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +382.8% over the last 90 days and 8.9% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr4K
Search volume / yr+382.8%42K
Conversion rate8.9%
Avg price£11.42

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers22 · 38
Top-5 product click share48%
Open market44%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement96%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews1,600

Top Bbq Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

38

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

48%

Top 20: 92%

Open market

39%

  • Nicoman22%
  • Alckijy11%
  • FIREWESS10%
  • EXTSUD7%
  • GQC5%
  • GOFRIEND5%

Bbq Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR8.9%Products28Brands22Top 5 Brands56%OOS Rate3.4%Rating4.4★Reviews1,600Avg BSR#92
3K2KMay '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Top Bbq Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bbq mat22K/yr
  • bbq mat floor protector7K/yr
  • bbq floor mat5K/yr
  • bbq floor protection mat4K/yr
  • bbq heat mat3K/yr

What reviews say buyers love and hate about Bbq Mat

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Ease Of Cleaning27%

does help with the cleaning of it

Quality-Overall24%

Really good quality mats

Advertised Vs Actual Product15%

As described

Value For Money8%

Good value for money

Size-Overall5%

Perfect size

What buyers complain about

74% of reviews
Heating25%

blocks a lot of the bbq heat

Functionality-Overall15%

Doesnt work

Grip10%

it is very slippery when wet

Assembly/Installation8%

did take some time to put together

Size-Overall5%

Bit small

Bbq Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Quality-Overall
10%
3Thin
8%
4Strength
8%
5Material Quality
7%

Common Bbq Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bbq Mat 66/100 on Amazon United Kingdom — Worth a look. The niche generates £42K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +382.8% over the last 90 days.
Bbq Mat buyers on Amazon United Kingdom complain most about Heating, Functionality-Overall, Grip, the themes mined from the niche's reviews. Its return rate is 0.3%.