bbq mat
Worth a lookShows demand growing +382.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+382.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.74–£27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,599.79avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.42avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, bbq mat is a £42K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bbq mat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £34K–£46K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.4%
- Avg brand age
- 36 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
38
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
48%
Top 20: 92%
Open market
39%
- Nicoman22%
- Alckijy11%
- FIREWESS10%
- EXTSUD7%
- GQC5%
- GOFRIEND5%
Demand
Weekly Amazon search volume, last 9 weeks — +382.8% search growth over the last 90 days.Top bbq mat search terms
- bbq mat22K/yr
- bbq mat floor protector7K/yr
- bbq floor mat5K/yr
- bbq floor protection mat4K/yr
- bbq heat mat3K/yr
Top bbq mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nicoman Large Under Grill Mat BBQ & Fire Pit Mat Heavy Duty Non Slip Waterproof Floor Protector Heat & Oil Resistant Outdoor Mat for Patio Garden & Decking 120cm x 90cm (4x3ft)
Nicoman£15.744.0★13 rev
Alckijy BBQ Grill Mat - Heavy Duty Degree Non-Stick Grill Mats for Outdoor Grilling 100*150cm Outdoor BBQ Grill Fireproof Mat Grass Protection Mats Fire Pit Mat for Decking Indoor Fireplace Fire Mat
Alckijy£14.404.3★458 rev
EXTSUD BBQ Grill Mat 5 Pcs bbq Grill Mats Non Stick Reusable and Baking Mesh for Indoor Outdoor BBQ Works on Gas Charcoal Electric Grill Sheets 40x33CM (Black)
EXTSUD£8.304.5★7,388 rev
FIREWESS 75 x 120 cm Under Grill Mat for Outdoor Grill Double-Sided Fireproof Grill Pad Perfect for Outdoor Barbecue Spots Fireproof Waterproof and Oilproof BBQ Protector for Decks and Patios
FIREWESS£14.144.4★1,051 rev
GOFRIEND BBQ Grill Mat Set of 5 Non-stick Barbecue Grill & Baking Mats for Baking on Gas Charcoal Oven and Electric Grills - Reusable - Free 12 BBQ Tongs and Silicone Brush
GOFRIEND£8.854.5★5,549 rev
Newest
by launch dateNicoman Large Under Grill Mat BBQ & Fire Pit Mat Heavy Duty Non Slip Waterproof Floor Protector Heat & Oil Resistant Outdoor Mat for Patio Garden & Decking 120cm x 90cm (4x3ft)
Nicoman£15.7413 rev
5pcs BBQ Mats for Gas Grill - Reusable Oven Mats Washable (Black)
aqlbhz£5.7453 rev
Khongoo Fireproof Heat Resistant Mat Under BBQ Grill 40x60 cm Black
Khongoo£9.06175 rev
BBQ Mat Floor Protector Garden Grill Mat Fire Pit Mat for Grilling Reusable
DYUEE£12.1018 rev
FIREWESS 75 x 120 cm Under Grill Mat for Outdoor Grill Double-Sided Fireproof Grill Pad Perfect for Outdoor Barbecue Spots Fireproof Waterproof and Oilproof BBQ Protector for Decks and Patios
FIREWESS£14.141,051 rev
Trending
90-day click momentumNicoman Large Under Grill Mat BBQ & Fire Pit Mat Heavy Duty Non Slip Waterproof Floor Protector Heat & Oil Resistant Outdoor Mat for Patio Garden & Decking 120cm x 90cm (4x3ft)
Nicoman£15.744.0★
KitchenRaku 5Pack BBQ Grill Mat 33X40cm Universal Oven Liners for Bottom of Fan Assisted Ovens Heavy Duty Reusable and Washable Suitable for Gas Charcoal BBQ Barbecue Mat
KitchenRaku£5.804.5★
FIREWESS 100 x 150 cm Under Grill Mat for Outdoor Grill Double-Sided Fireproof Grill Pad Perfect for Outdoor Barbecue Spots Fireproof Waterproof Grill Floor Pads Fire Pit Mat Fireplace Mat
FIREWESS£18.324.4★
FIREWESS Under Grill Mat for Outdoor Grill 60 x 105 cm Double-Sided Fireproof Grill Pad Perfect for Outdoor Barbecue Spots Fireproof Waterproof and Oilproof BBQ Protector for Decks and Patios
FIREWESS£13.714.4★
BBQ Floor Protection Mat Large 150x100cm Foldable Heat Proof Mat for Fire Pit Portable Fireproof Mat for Decking Grass Heat Proof Mat for BBQ Grill Fire Pit Heaters Stove Indoor Outdoor
KoolYouth£16.144.0★
What buyers say about bbq mat
What buyers praise and complain about, mined from review topics.What buyers love
“does help with the cleaning of it”
“Really good quality mats”
“As described”
“Good value for money”
“Perfect size”
“Easy to use”
“easy to wash and can reused over & over”
“Great mats with good thickness”
“reusable and durable”
“Nothing stuck, best mats Ive tried so far”
What buyers complain about
“blocks a lot of the bbq heat”
“Doesnt work”
“it is very slippery when wet”
“did take some time to put together”
“Bit small”
“Bit flimsy”
“ive always found you can never get them realky clean”
“Weve purchased and used several brands of these mats - they tend to start to fall apart after a while - so tend to replace them every year”
Top return reasons
Common questions
- Is bbq mat profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +382.8%. Flapen's verdict: Worth a look (66/100).
- How competitive is the bbq mat niche?
- 22 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in bbq mat?
- Top complaints mined from reviews: Heating, Functionality-Overall, Grip. The return rate is 0.3%.
- What does it cost to enter the bbq mat niche?
- Listings span £5.74–£27.43; the average listing price is £11.42 (sweet spot $15–$100). The average incumbent carries 1,600 reviews — the moat a new listing must climb.