Bbq Lighter Fluid
FailShoppers spend an estimated $33K a year here, so Bbq Lighter Fluid is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £33K/yr21K searches / yr
- 90-day growth
- +205.2%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 18 sellers
Flapen Score
Bbq Lighter Fluid against its category
The dotted line is the Home & Garden average. Past it, Bbq Lighter Fluid is stronger. Inside it, weaker.
Market
The Bbq Lighter Fluid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bbq Lighter Fluid 21K times last year and spent an estimated £33K. The top 5 brands take 95% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +205.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +205.2%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £33Ka year
- Top search term
- bbq lighter fluid18K searches a year
02 · Price
A sale here is worth £9.59.
Listings sell for £9.59 on average, from £5.53 to £18.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.59 that is £959 to £2K a year per listing.
- Average price
- £9.59under the $15 to $100 sweet spot
- Price range
- £5.53–£18.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £959–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #36 within Barbecue & Outdoor Dining. It carries 184 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 30%
- Out of stock, average day
- 7.7%
- Average rank
- #36in Barbecue & Outdoor Dining
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 184per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Bbq Lighter Fluid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Topline Big K Barbeque Firelighter Odourless Fluid Bundle - Pack of 3 x 1000ml Outdoor Fires BBQs Firepits & Log Burners Camping Grill. Bonfire Lighting Fluid with Unique Card.
- Price
- £14.47
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 4y ago

1 L BBQ Lighting Fluid CDU Duty Free
- Price
- £5.53
- Rating
- 4.5/5
- Reviews
- 275
- Age
- 19y ago

Homefiire BBQ Lighting Fluid 1L (Pack of 2) | Odourless & Quick Ignition | Safe Charcoal Starter for Barbecues & Fire Pits
- Price
- £8.98
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Big K Barbeque Firelighter Odourless Fluid Bottle - BBQs Firepits - Indoor Fires & Log Burners - Camping Grill - Bonfire - 1000ml with Unique Topline Card.
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 4y ago

Homefiire Charcoal Lighting Fluid | Odourless & Instant | Quick & Easy to Light | Outdoor BBQ | Firepit | 1ltr
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 3y ago
Trending
estimated 90-day click momentum
Homefiire BBQ Lighting Fluid 1L (Pack of 2) | Odourless & Quick Ignition | Safe Charcoal Starter for Barbecues & Fire Pits
- Price
- £8.98
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Instant Fire Starter Lighters Multipack - 100 Odourless Firelighters Sachets in Tube Storage Box. Fire Lighters for Wood Burners Fire Logs Charcoal BBQ. Waterproof Firelighters for Open Fires
- Price
- £9.97
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 4y ago

Homefiire Charcoal Lighting Fluid | Odourless & Instant | Quick & Easy to Light | Outdoor BBQ | Firepit | 1ltr
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 3y ago

Barbecue Firelighter Odourless Fluid 1L Pack of 2 Quick & Clean Ignition for Charcoal BBQs Log Burners Fire Pits Camping Grills & Bonfires Easy Lighting Fuel for Outdoor Cooking
- Price
- £9.93
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

96 Eco Friendly Natural Wood Firelighters - Sustainable Wood-Fibre Fire starters Perfect for Log Burners Pizza Ovens and BBQs. The Perfect Fire Lighter For Any Occasion (96)
- Price
- £7.66
- Rating
- 4.4/5
- Reviews
- 339
- Age
- 3y ago
Newest
by launch date
Barbecue Firelighter Odourless Fluid 1L Pack of 2 Quick & Clean Ignition for Charcoal BBQs Log Burners Fire Pits Camping Grills & Bonfires Easy Lighting Fuel for Outdoor Cooking
- Price
- £9.93
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Homefiire BBQ Lighting Fluid 1L (Pack of 2) | Odourless & Quick Ignition | Safe Charcoal Starter for Barbecues & Fire Pits
- Price
- £8.98
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Homefiire Charcoal Lighting Fluid | Odourless & Instant | Quick & Easy to Light | Outdoor BBQ | Firepit | 1ltr
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 3y ago

96 Eco Friendly Natural Wood Firelighters - Sustainable Wood-Fibre Fire starters Perfect for Log Burners Pizza Ovens and BBQs. The Perfect Fire Lighter For Any Occasion (96)
- Price
- £7.66
- Rating
- 4.4/5
- Reviews
- 339
- Age
- 3y ago

Topline Big K Barbeque Firelighter Odourless Fluid Bundle - Pack of 3 x 1000ml Outdoor Fires BBQs Firepits & Log Burners Camping Grill. Bonfire Lighting Fluid with Unique Card.
- Price
- £14.47
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
18
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
2%
- Topline45%
- Barrettine23%
- Generic14%
- Saras Flavours of Asia9%
- The Firewood Hub4%
- AXpower Inspirational Technology Empowering People3%
- Open — no brand owns it (1 brand, 2%)
Reviews and returns
What reviews say buyers love and hate about Bbq Lighter Fluid
We read the reviews and the return reasons for every product selling here.
“It starts fires”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bbq Lighter Fluid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









