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Bbq Lighter Fluid

Fail

Shoppers spend only $33K a year here, so Bbq Lighter Fluid is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£33K/yr21K searches / yr
90-day growth
+205.2%search demand this quarter
Competition
85%top-5 click share · 7 brands · 18 sellers

Flapen Score

Bbq Lighter Fluid against its category

The dotted line is the Home & Garden average. Past it, Bbq Lighter Fluid is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Lighter Fluid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Lighter Fluid 21K times last year and spent an estimated £33K. The top 5 brands take 95% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +205.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+205.2%
Conversion, latest week
16.2%
Market size, estimated
£33Ka year
Top search term
bbq lighter fluid18K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £5.53 to £18.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.59 that is £959 to £2K a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£5.53–£18.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£959–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #36 within Barbecue & Outdoor Dining. It carries 184 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
30%
Out of stock, average day
7.7%
Average rank
#36in Barbecue & Outdoor Dining
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
184per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bbq Lighter Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Topline45%
  • Barrettine23%
  • Generic14%
  • Saras Flavours of Asia9%
  • The Firewood Hub4%
  • AXpower Inspirational Technology Empowering People3%
  • Open — no brand owns it (1 brand, 2%)

Reviews and returns

What reviews say buyers love and hate about Bbq Lighter Fluid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flammable25%−0.11

It starts fires

Size-Overall13%+0.23

When these arrived I thought too small, silly

Strength13%−0.13

Not very easy to break up the block

Quality-Overall13%−0.02

Not the best

Natural Resource Wastage8%−0.09

Waste of time and money

Love

Advertised Vs Actual Product24%+0.57

Product is as displayed

Does the job

As described does the job

Value For Money16%+1.58

Good price &great for starting a BBQ

Good value for money

Good price

Fire Resistance13%+1.28

Great to have for a fire kit while camping or hiking

Good for lighting the fire

But they do a fantastic start to light the fire

Quality-Overall13%−0.02

Great product

Good quality, good value for money

Really good product, always works

Efficiency11%+1.00

Work really well

work well

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof50%█▁▁▁▁▁
Compatibility-Overall50%▁▁▁▁█▁

FAQ

Common Bbq Lighter Fluid questions

Answered from the same tracked data.