bbq lighter fluid
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+205.2%90-day search growth — must beat 0% to launch
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Great183.7avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£5.53–£18.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£33K£33K/yr · 21K searches
According to Flapen's Amazon United Kingdom niche tracking, bbq lighter fluid is a £33K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bbq lighter fluid market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £24K–£29K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 30%
- Sponsored
- 90%
- Out of stock
- 7.7%
- Avg brand age
- 55 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
18
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
2%
- Topline45%
- Barrettine23%
- Generic14%
- Saras Flavours of Asia9%
- The Firewood Hub4%
- AXpower Inspirational Technology Empowering People3%
- Open — no brand owns it (1 brand, 2%)
Top bbq lighter fluid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Topline Big K Barbeque Firelighter Odourless Fluid Bundle - Pack of 3 x 1000ml Outdoor Fires BBQs Firepits & Log Burners Camping Grill. Bonfire Lighting Fluid with Unique Card.
Topline£14.474.5★72 rev
1 L BBQ Lighting Fluid CDU Duty Free
Barrettine£5.534.5★275 rev
Homefiire BBQ Lighting Fluid 1L (Pack of 2) | Odourless & Quick Ignition | Safe Charcoal Starter for Barbecues & Fire Pits
Generic£8.984.8★8 rev
Big K Barbeque Firelighter Odourless Fluid Bottle - BBQs Firepits - Indoor Fires & Log Burners - Camping Grill - Bonfire - 1000ml with Unique Topline Card.
Topline£8.044.6★77 rev
Homefiire Charcoal Lighting Fluid | Odourless & Instant | Quick & Easy to Light | Outdoor BBQ | Firepit | 1ltr
Saras Flavours of Asia£6.274.6★12 rev
Newest
by launch date
Barbecue Firelighter Odourless Fluid 1L Pack of 2 Quick & Clean Ignition for Charcoal BBQs Log Burners Fire Pits Camping Grills & Bonfires Easy Lighting Fuel for Outdoor Cooking
AXpower Inspirational Technology Empowering People£9.933 rev
Homefiire BBQ Lighting Fluid 1L (Pack of 2) | Odourless & Quick Ignition | Safe Charcoal Starter for Barbecues & Fire Pits
Generic£8.988 rev
Homefiire Charcoal Lighting Fluid | Odourless & Instant | Quick & Easy to Light | Outdoor BBQ | Firepit | 1ltr
Saras Flavours of Asia£6.2712 rev
96 Eco Friendly Natural Wood Firelighters - Sustainable Wood-Fibre Fire starters Perfect for Log Burners Pizza Ovens and BBQs. The Perfect Fire Lighter For Any Occasion (96)
The Firewood Hub£7.66339 rev
Topline Big K Barbeque Firelighter Odourless Fluid Bundle - Pack of 3 x 1000ml Outdoor Fires BBQs Firepits & Log Burners Camping Grill. Bonfire Lighting Fluid with Unique Card.
Topline£14.4772 rev
Trending
90-day click momentumHomefiire BBQ Lighting Fluid 1L (Pack of 2) | Odourless & Quick Ignition | Safe Charcoal Starter for Barbecues & Fire Pits
Generic£8.984.8★
Instant Fire Starter Lighters Multipack - 100 Odourless Firelighters Sachets in Tube Storage Box. Fire Lighters for Wood Burners Fire Logs Charcoal BBQ. Waterproof Firelighters for Open Fires
Topline£9.974.5★
Homefiire Charcoal Lighting Fluid | Odourless & Instant | Quick & Easy to Light | Outdoor BBQ | Firepit | 1ltr
Saras Flavours of Asia£6.274.6★
Barbecue Firelighter Odourless Fluid 1L Pack of 2 Quick & Clean Ignition for Charcoal BBQs Log Burners Fire Pits Camping Grills & Bonfires Easy Lighting Fuel for Outdoor Cooking
AXpower Inspirational Technology Empowering People£9.935.0★
96 Eco Friendly Natural Wood Firelighters - Sustainable Wood-Fibre Fire starters Perfect for Log Burners Pizza Ovens and BBQs. The Perfect Fire Lighter For Any Occasion (96)
The Firewood Hub£7.664.4★
What buyers say about bbq lighter fluid
What buyers praise and complain about, mined from review topics.What buyers love
“Product is as displayed”
“Good price &great for starting a BBQ”
“Great to have for a fire kit while camping or hiking”
“Great product”
“Work really well”
“Effective and smell free”
“very easy to use”
“lights well an keeps burning”
What buyers complain about
“It starts fires”
“When these arrived I thought too small, silly”
“Not very easy to break up the block”
“Not the best”
“Waste of time and money”
“a lingering smell of lighter fuel in the air”
Top return reasons
Common questions
- Is bbq lighter fluid profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 10 tracked products. 90-day search growth is +205.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the bbq lighter fluid niche?
- 7 brands and 18 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in bbq lighter fluid?
- Top complaints mined from reviews: Flammable, Size-Overall, Strength. The return rate is 0.1%.
- What does it cost to enter the bbq lighter fluid niche?
- Listings span £5.53–£18.73; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.