Skip to content

Bbq Lighter Fluid

Fail

Shoppers spend an estimated $33K a year here, so Bbq Lighter Fluid is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£33K/yr21K searches / yr
90-day growth
+205.2%search demand this quarter
Competition
85%top-5 click share · 7 brands · 18 sellers

Flapen Score

Bbq Lighter Fluid against its category

The dotted line is the Home & Garden average. Past it, Bbq Lighter Fluid is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Lighter Fluid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Lighter Fluid 21K times last year and spent an estimated £33K. The top 5 brands take 95% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +205.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+205.2%
Conversion, latest week
16.2%
Market size, estimated
£33Ka year
Top search term
bbq lighter fluid18K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £5.53 to £18.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.59 that is £959 to £2K a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£5.53–£18.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£959–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #36 within Barbecue & Outdoor Dining. It carries 184 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
30%
Out of stock, average day
7.7%
Average rank
#36in Barbecue & Outdoor Dining
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
184per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bbq Lighter Fluid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

18

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

2%

  • Topline45%
  • Barrettine23%
  • Generic14%
  • Saras Flavours of Asia9%
  • The Firewood Hub4%
  • AXpower Inspirational Technology Empowering People3%
  • Open — no brand owns it (1 brand, 2%)

Reviews and returns

What reviews say buyers love and hate about Bbq Lighter Fluid

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Advertised Vs Actual Product”
25%of negative reviews mention “Flammable”
0.1%of orders come back
“It starts fires”
A buyer, on “Flammable”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bbq Lighter Fluid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data