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Bbq Lighter

Maybe

Returns run at only 0.2% of orders. But prices span $2.47–$12.91, mostly outside the sweet spot, so Bbq Lighter is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£63K/yr92K searches / yr
90-day growth
+15.5%search demand this quarter
Competition
34%top-5 click share · 27 brands · 52 sellers

Flapen Score

Bbq Lighter against its category

The dotted line is the Home & Garden average. Past it, Bbq Lighter is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Lighter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Lighter 92K times last year and spent an estimated £63K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+15.5%
Conversion, latest week
9.8%
Market size, estimated
£63Ka year
Peak month
January4.1× the quietest month
Top search term
bbq lighters13K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £2.47 to £12.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.95 that is £2K to £3K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£2.47–£12.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #25 within Candles & Holders. It carries 3,310 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
56%
Out of stock, average day
0.7%
Average rank
#25in Candles & Holders
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,310per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bbq Lighter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

52

Top-5 brand share

42%

Top 20: 93%

Top-5 click share

34%

Top 20: 80%

Open market

52%

  • KARAN KING12%
  • Aspect9%
  • LUXTROUS8%
  • ezkart7%
  • Weber6%
  • Aouplry6%

Demand

Bbq Lighter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Bbq Lighter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bbq lighters13K/yr
  • gas lighters for cookers29K/yr
  • barbecue lighter7K/yr
  • bbq lighter gun4K/yr
  • gas hob lighter9K/yr
  • fire lighters gas15K/yr
  • gas igniter5K/yr
  • igniter3K/yr
  • gas stove lighter3K/yr
  • hob lighters for cookers4K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq Lighter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.15

can break easily

Broke after one month

Broke within a week

Quality-Overall16%−0.02

Cheap Rubbish

Very poor quality manufacturing

Bad quality

Charging12%−0.08

Won't charge

Doesnt charge

Doesnt recharge

Functionality-Overall9%−0.07

Not effective

Stopped working

Did not work

Size-Overall6%−0.04

They are smaller

So it doesnt fit

inconsistent in sizes

Love

Value For Money20%+1.45

Excellent value

not expensive

Great value for money

Quality-Overall18%−0.02

Decent quality

Good quality and reliable

Feels reasonable quality

Ease Of Use11%+0.84

Easy peasy

Very easy to operate

Easy to fill

Advertised Vs Actual Product10%+0.58

As advertised

better than expected

As described

Fire Resistance6%+0.58

So safe - no flames, nothing flammable

Works great, good safety on it to avoud accidental fire

no flames blowing out

Return

0.2% Return rate 7% Fixable by listing

Functionality-Overall35%▇███▇▇

Not effective

Stopped working

Did not work

Charging12%█▄█▅▅▇

Won't charge

Doesnt charge

Doesnt recharge

Defective Material/Parts10%▆▇▅█▆▆
Size-Overall6%▄▇▇▆██

They are smaller

So it doesnt fit

inconsistent in sizes

Quality-Overall5%▅█▃▄▆▆

Cheap Rubbish

Very poor quality manufacturing

Bad quality

FAQ

Common Bbq Lighter questions

Answered from the same tracked data.