Skip to content

Bbq Lighter

Bbq Lighter shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 16Growth 44Conversion 86Competition 81Returns 99Price range 0Avg price 19Brand share 93Review moat 32Quality gap 68
This niche Category average

Is Bbq Lighter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bbq Lighter is a £63K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 58/100.

Bbq Lighter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.5% over the last 90 days and 9.8% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr13K
Search volume / yr+15.5%92K
Conversion rate9.8%
Avg price£6.95

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers27 · 52
Top-5 product click share34%
Open market58%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement87%
New entrants (1y)4· 2 succeeded
Avg rating4.3★
Avg reviews3,310

Top Bbq Lighter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

52

Top-5 brand share

42%

Top 20: 93%

Top-5 click share

34%

Top 20: 80%

Open market

52%

  • KARAN KING12%
  • Aspect9%
  • LUXTROUS8%
  • ezkart7%
  • Weber6%
  • Aouplry6%

Bbq Lighter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR9.8%Products39Brands27Top 5 Brands42%OOS Rate0.7%Rating4.3★Reviews3,310Avg BSR#25
13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Top Bbq Lighter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bbq lighters13K/yr
  • gas lighters for cookers29K/yr
  • barbecue lighter7K/yr
  • bbq lighter gun4K/yr
  • gas hob lighter9K/yr
  • fire lighters gas15K/yr
  • gas igniter5K/yr
  • igniter3K/yr
  • gas stove lighter3K/yr
  • hob lighters for cookers4K/yr

What reviews say buyers love and hate about Bbq Lighter

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Value For Money20%

Excellent value

Quality-Overall18%

Decent quality

Ease Of Use11%

Easy peasy

Advertised Vs Actual Product10%

As advertised

Fire Resistance6%

So safe - no flames, nothing flammable

What buyers complain about

75% of reviews
Durability17%

can break easily

Quality-Overall16%

Cheap Rubbish

Charging12%

Won't charge

Functionality-Overall9%

Not effective

Size-Overall6%

They are smaller

Bbq Lighter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
35%
2Charging
12%
3Defective Material/Parts
10%
4Size-Overall
6%
5Quality-Overall
5%

Common Bbq Lighter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bbq Lighter 58/100 on Amazon United Kingdom — Worth a look. The niche generates £63K/yr across 39 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +15.5% over the last 90 days.
Search demand for Bbq Lighter on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 4.1× the quietest.