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58

bbq lighter

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 44Conversion 86Competition 81Returns 99Price range 0Avg price 19Brand share 93Review moat 32Quality gap 68

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Great42%

top-5 brand share — no brand owns this niche

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+15.5%

90-day search growth — must beat 0% to launch

Review moat

Okay3,310.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.95

avg listing price — sweet spot $15–$100

Market size

Bad£63K

£63K/yr · 92K searches

Price range

Bad£2.47–£12.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, bbq lighter is a £63K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bbq lighter market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£70K–£87K
units × avg price
Conversion rate
9.8%
Avg BSR
#25
Page quality
0%
Prime
56%
Sponsored
87%
Out of stock
0.7%
Avg brand age
54 months
Avg seller age
189 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

52

Top-5 brand share

42%

Top 20: 93%

Top-5 click share

34%

Top 20: 80%

Open market

52%

  • KARAN KING12%
  • Aspect9%
  • LUXTROUS8%
  • ezkart7%
  • Weber6%
  • Aouplry6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Top bbq lighter search terms

  • bbq lighters13K/yr
  • gas lighters for cookers29K/yr
  • barbecue lighter7K/yr
  • bbq lighter gun4K/yr
  • gas hob lighter9K/yr
  • fire lighters gas15K/yr
  • gas igniter5K/yr
  • igniter3K/yr
  • gas stove lighter3K/yr
  • hob lighters for cookers4K/yr
All search terms

Top bbq lighter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£3K8%£5K12%£8K16%£10K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bbq lighter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Excellent value”

Quality-Overall18%

“Decent quality”

Ease Of Use11%

“Easy peasy”

Advertised Vs Actual Product10%

“As advertised”

Fire Resistance6%

“So safe - no flames, nothing flammable”

Charging5%

“charges really well”

Efficiency4%

“Effective”

Weight Light3%

“Ideally lightweight”

Brightness/Shine/Glow2%

“Easy lighting”

Size-Overall2%

“They are all uniform in size”

What buyers complain about

Durability17%

“can break easily”

Quality-Overall16%

“Cheap Rubbish”

Charging12%

“Won't charge”

Functionality-Overall9%

“Not effective”

Size-Overall6%

“They are smaller”

Value For Money6%

“Cheap”

Advertised Vs Actual Product3%

“Wrong advertising”

Leak-Proof3%

“Gass leaks”

Ease Of Use2%

“frustrating to use”

Smell2%

“Chemical smell to product”

Top return reasons

Functionality-Overall35%
Charging12%
Defective Material/Parts10%
Size-Overall6%
Quality-Overall5%
Durability5%
Leak-Proof5%
Flammable3%
Compatibility-Overall3%
Strength3%

Common questions

Is bbq lighter profitable to sell on Amazon United Kingdom?
The niche generates £63K/yr across 39 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the bbq lighter niche?
27 brands and 52 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in bbq lighter?
Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 0.2%.
When does demand for bbq lighter peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the bbq lighter niche?
Listings span £2.47–£12.91; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 3,310 reviews — the moat a new listing must climb.