bbq grill mat
Worth a lookShows demand growing +663.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+663.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,085avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£108K£108K/yr · 88K searches
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
Price range
Bad£3.90–£11.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bbq grill mat is a £108K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bbq grill mat market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £111K–£148K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 7.7%
- Avg brand age
- 32 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
28
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
28%
- GQC24%
- Ankier11%
- BEEWAY10%
- GOFRIEND10%
- EXTSUD9%
- Cookey8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +663.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 23.3×
Top bbq grill mat search terms
- bbq mats for gas grill reusable20K/yr
- bbq grill mat14K/yr
- bbq mats12K/yr
- bbq sheets grilling mats7K/yr
- bbq cooking mats5K/yr
- bbq grill mats non stick reusable5K/yr
- bbq grill mats6K/yr
- grill mat4K/yr
- bbq mats for charcoal grill3K/yr
- bbq sheets3K/yr
Top bbq grill mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GQC BBQ Mats Set of 6 BBQ Grill Mat Nonstick Reusable Barbecue Baking Mat Large Heavy Duty Oven Liner Teflon BBQ Cooking Mats for Electric Grill Gas Charcoal BBQ FDA-Approved 15.75 * 11.8Inch
GQC£8.154.7★423 rev
![Ankier BBQ Grill Mat Set of 8 Non Stick BBQ Baking Mats Reusable for Charcoal Gas or Electric Grill - Easy to Clean Heat Resistant Barbecue Sheets [Black]](https://m.media-amazon.com/images/I/41C+yEsClXL.jpg)
Ankier BBQ Grill Mat Set of 8 Non Stick BBQ Baking Mats Reusable for Charcoal Gas or Electric Grill - Easy to Clean Heat Resistant Barbecue Sheets [Black]
Ankier£11.454.6★1,120 rev
GQC BBQ Mats Set of 6 BBQ Grill Mat Nonstick Reusable Barbecue Baking Mat Teflon BBQ Cooking Mats for Electric Grill Gas Charcoal BBQ FDA-Approved 15.75 * 13Inch Black
GQC£8.454.5★5,961 rev
BEEWAY BBQ Mats Universal Oven Liners for Bottom of Fan Assisted Ovens - Teflon Reusable Washable Non Stick for Charcoal or Gas Grills - Bonus 12 Silicone Tongs (Pack of 5)
BEEWAY£8.734.5★9,097 rev
GOFRIEND BBQ Grill Mat Set of 5 Non-stick Barbecue Grill & Baking Mats for Baking on Gas Charcoal Oven and Electric Grills - Reusable - Free 12 BBQ Tongs and Silicone Brush
GOFRIEND£8.854.5★5,549 rev
Newest
by launch date
Lindas Essentials Extra Large BBQ Grill Mat (3 Pack) - BBQ Mats for Gas Grill Reusable Non Stick Heat Resistant BBQ Mat BBQ Sheets Grilling Mats for Charcoal Grill & Electric BBQ Accessories
Linda's Essentials£8.401,463 rev
DIVCHI BBQ Grill Mats 5 Pcs Mat Non-stick Barbecue Grill & Baking Mats For Baking on Gas Charcoal Oven And Electric Grills - Reusable - Free 12 BBQ Tongs And 1 Silicone Brush
DIVCHI£7.0715 rev
5pcs BBQ Mats for Gas Grill - Reusable Oven Mats Washable (Black)
aqlbhz£5.7453 rev
KitchenRaku BBQ Grill Mat 33X40cm Set of 5 Non Stick Oven Liners for Bottom of Fan Assisted Ovens Reusable Teflon Barbecue Mats for Baking on Gas Charcoal Oven & Electric Grills (Black)
KitchenRaku£5.491,458 rev
KitchenRaku 5Pack BBQ Grill Mat 33X40cm Universal Oven Liners for Bottom of Fan Assisted Ovens Heavy Duty Reusable and Washable Suitable for Gas Charcoal BBQ Barbecue Mat
KitchenRaku£5.80186 rev
Trending
90-day click momentum
Vinsani 2PC Non-Stick BBQ Grill Mat(40 x 33 cm)Universal Barbeque Baking Oven Liners Reusable and Dishwasher Safe Indoor Outdoor BBQ Cooking Mats for Charcoal Electric Gas Grill Kitchen Ovens Black
Vinsani£4.144.4★
DIVCHI BBQ Grill Mats 5 Pcs Mat Non-stick Barbecue Grill & Baking Mats For Baking on Gas Charcoal Oven And Electric Grills - Reusable - Free 12 BBQ Tongs And 1 Silicone Brush
DIVCHI£7.074.7★
KitchenRaku 5Pack BBQ Grill Mat 33X40cm Universal Oven Liners for Bottom of Fan Assisted Ovens Heavy Duty Reusable and Washable Suitable for Gas Charcoal BBQ Barbecue Mat
KitchenRaku£5.804.5★
GQC BBQ Mats Set of 6 BBQ Grill Mat Nonstick Reusable Barbecue Baking Mat Large Heavy Duty Oven Liner Teflon BBQ Cooking Mats for Electric Grill Gas Charcoal BBQ FDA-Approved 15.75 * 11.8Inch
GQC£8.154.7★
GOFRIEND BBQ Grill Mat Set of 5 Non-stick Barbecue Grill & Baking Mats for Baking on Gas Charcoal Oven and Electric Grills - Reusable - Free 12 BBQ Tongs and Silicone Brush
GOFRIEND£8.854.5★
What buyers say about bbq grill mat
What buyers praise and complain about, mined from review topics.What buyers love
“does help with the cleaning of it”
“Excellent product”
“As described”
“Good value for money”
“Easy to use”
“easy to wash and can reused over & over”
“perfect fit on my BBQ unit also easy to clean of any excess fats for the food”
“Great grill mats”
“Great mats with good thickness”
“reusable and durable”
What buyers complain about
“Weve purchased and used several brands of these mats - they tend to start to fall apart after a while - so tend to replace them every year”
“Too narrow”
“blocks a lot of the bbq heat”
“none stick matt”
“ive always found you can never get them realky clean”
Top return reasons
Common questions
- Is bbq grill mat profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 21 tracked products. 90-day search growth is +663.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the bbq grill mat niche?
- 18 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in bbq grill mat?
- Top complaints mined from reviews: Durability, Size-Overall, Heating. The return rate is 0.2%.
- When does demand for bbq grill mat peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 23.3× the quietest.
- What does it cost to enter the bbq grill mat niche?
- Listings span £3.90–£11.45; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 2,085 reviews — the moat a new listing must climb.