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Bbq Grill Mat

Maybe

Search demand grew +663.0% this quarter. But prices span $3.90–$11.45, mostly outside the sweet spot, so Bbq Grill Mat is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£108K/yr88K searches / yr
90-day growth
+663.0%search demand this quarter
Competition
55%top-5 click share · 18 brands · 28 sellers

Flapen Score

Bbq Grill Mat against its category

The dotted line is the Home & Garden average. Past it, Bbq Grill Mat is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Grill Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Grill Mat 88K times last year and spent an estimated £108K. The top 5 brands take 64% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +663.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+663.0%
Conversion, latest week
16.7%
Market size, estimated
£108Ka year
Peak month
May23.3× the quietest month
Top search term
bbq mats for gas grill reusable20K searches a year

02 · Price

A sale here is worth £7.42.

Listings sell for £7.42 on average, from £3.90 to £11.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.42 that is £4K to £6K a year per listing.

Average price
£7.42under the $15 to $100 sweet spot
Price range
£3.90–£11.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #71 within Barbecue & Outdoor Dining. It carries 2,085 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
7.7%
Average rank
#71in Barbecue & Outdoor Dining
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,085per listing
Listings tracked
21

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bbq Grill Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

28%

  • GQC24%
  • Ankier11%
  • BEEWAY10%
  • GOFRIEND10%
  • EXTSUD9%
  • Cookey8%

Demand

Bbq Grill Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 23.3×

Search terms

Top Bbq Grill Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bbq mats for gas grill reusable20K/yr
  • bbq grill mat14K/yr
  • bbq mats12K/yr
  • bbq sheets grilling mats7K/yr
  • bbq cooking mats5K/yr
  • bbq grill mats non stick reusable5K/yr
  • bbq grill mats6K/yr
  • grill mat4K/yr
  • bbq mats for charcoal grill3K/yr
  • bbq sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq Grill Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.11

Weve purchased and used several brands of these mats - they tend to start to fall apart after a while - so tend to replace them every year

unfortunately after a few uses they tore a part

Size-Overall17%−0.09

Too narrow

Far narrower than ones I have previously used meaning I have to use twice as many mats

Heating17%−0.11

blocks a lot of the bbq heat

Adhesion/Stickiness17%+0.16

none stick matt

now no more food sticking to the tray

Ease Of Cleaning6%+2.41

ive always found you can never get them realky clean

Love

Ease Of Cleaning31%+2.41

does help with the cleaning of it

saves cleaning time

Easy clean

Quality-Overall26%+0.81

Excellent product

Great priduct

Really good quality mats

Advertised Vs Actual Product13%−0.09

As described

Worked as required

Does the job

Value For Money7%+0.44

Good value for money

Good price

Well worth the money

Ease Of Use5%+0.40

Easy to use

Easy to use and easy to clean

Easiest job to do now

Return

0.2% Return rate 58% Fixable by listing

Size-Overall51%█▁▆▃▆▅

Too narrow

Far narrower than ones I have previously used meaning I have to use twice as many mats

Material Quality9%▁▁▁█▁▄
Quality-Overall9%▁▁█▅▃▁
Thin7%▁▁█▁▆▁
Advertised Vs Actual Product6%▁▁▁▂▁█

FAQ

Common Bbq Grill Mat questions

Answered from the same tracked data.