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Bbq Grill Mat

Bbq Grill Mat shows demand growing +663.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

60
Worth a look
Market size 26Growth 100Conversion 98Competition 50Returns 99Price range 0Avg price 21Brand share 68Review moat 44Quality gap 43
This niche Category average

Is Bbq Grill Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bbq Grill Mat is a £108K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.

Bbq Grill Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +663.0% over the last 90 days and 16.7% of searches end in a purchase.

£108K

revenue / yr

Units sold / yr20K
Search volume / yr+663.0%88K
Conversion rate16.7%
Avg price£7.42

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers18 · 28
Top-5 product click share55%
Open market36%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,085

Top Bbq Grill Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

28%

  • GQC24%
  • Ankier11%
  • BEEWAY10%
  • GOFRIEND10%
  • EXTSUD9%
  • Cookey8%

Bbq Grill Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR16.7%Products21Brands18Top 5 Brands64%OOS Rate7.7%Rating4.5★Reviews2,085Avg BSR#71
8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 23.3×

Top Bbq Grill Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bbq mats for gas grill reusable20K/yr
  • bbq grill mat14K/yr
  • bbq mats12K/yr
  • bbq sheets grilling mats7K/yr
  • bbq cooking mats5K/yr
  • bbq grill mats non stick reusable5K/yr
  • bbq grill mats6K/yr
  • grill mat4K/yr
  • bbq mats for charcoal grill3K/yr
  • bbq sheets3K/yr

What reviews say buyers love and hate about Bbq Grill Mat

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Ease Of Cleaning31%

does help with the cleaning of it

Quality-Overall26%

Excellent product

Advertised Vs Actual Product13%

As described

Value For Money7%

Good value for money

Ease Of Use5%

Easy to use

What buyers complain about

76% of reviews
Durability20%

Weve purchased and used several brands of these mats - they tend to start to fall apart after a while - so tend to replace them every year

Size-Overall17%

Too narrow

Heating17%

blocks a lot of the bbq heat

Adhesion/Stickiness17%

none stick matt

Ease Of Cleaning6%

ive always found you can never get them realky clean

Bbq Grill Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Material Quality
9%
3Quality-Overall
9%
4Thin
7%
5Advertised Vs Actual Product
6%

Common Bbq Grill Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bbq Grill Mat 60/100 on Amazon United Kingdom — Worth a look. The niche generates £108K/yr across 21 tracked products. Search demand moved +663.0% over the last 90 days.
Search demand for Bbq Grill Mat on Amazon United Kingdom peaks in Apr–May–Jun–Jul–Aug, where the busiest month runs 23.3× the quietest.