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Bbq Griddle Plate

Pass

Bbq Griddle Plate scores 70 out of 100, a Pass. Shoppers spend $110K a year here, search demand grew +148.1% this quarter, and returns run at 0.9% of orders.

Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£110K/yr138K searches / yr
90-day growth
+148.1%search demand this quarter
Competition
39%top-5 click share · 25 brands · 50 sellers

Flapen Score

Bbq Griddle Plate against its category

The dotted line is the Home & Garden average. Past it, Bbq Griddle Plate is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Griddle Plate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Griddle Plate 138K times last year and spent an estimated £110K. The top 5 brands take 45% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +148.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+148.1%
Conversion, latest week
2.5%
Market size, estimated
£110Ka year
Peak month
May6.9× the quietest month
Top search term
bbq grill plate17K searches a year

02 · Price

A sale here is worth £32.15.

Listings sell for £32.15 on average, from £13.44 to £142.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £32.15 that is £0 to £3K a year per listing.

Average price
£32.15inside the $15 to $100 sweet spot
Price range
£13.44–£142.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #5,960 within Barbecue & Outdoor Dining. It carries 1,252 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
59%
Out of stock, average day
13.6%
Average rank
#5,960in Barbecue & Outdoor Dining
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,252per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bbq Griddle Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

50

Top-5 brand share

45%

Top 20: 96%

Top-5 click share

39%

Top 20: 84%

Open market

49%

  • Andes13%
  • Top Home Solutions10%
  • CosmoGrill9%
  • OVERMONT7%
  • VonShef7%
  • GFTIME6%

Demand

Bbq Griddle Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Bbq Griddle Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bbq grill plate17K/yr
  • bbq hot plate15K/yr
  • bbq flat plate10K/yr
  • bbq plate9K/yr
  • carbon steel griddle13K/yr
  • cast iron griddle pan28K/yr
  • bbq skillet6K/yr
  • camping griddle9K/yr
  • bbq grill plates6K/yr
  • bbq griddle plate for gas bbq4K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq Griddle Plate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes17%−0.20

Rusts

Rusts if you put it in the dishwasher

It also started to rust immediately after the first clean

Ease Of Cleaning10%−0.03

a bit of a pain to clean

difficult to clean

so takes an age to clean

Weight Heavy9%

Quite heavy with it being cast iron

Its a heavy pan

Way too heavy

Size-Overall8%+0.63

Griddle is small

A bit larger than I'd expected

On the small side

Quality-Overall8%+2.08

Not the best

Dreadful quality

Not flat, not good enough quality

Love

Quality-Overall26%+2.08

Amazing quality

the build quality is exceptionally solid

The tings are good quality

Value For Money9%+0.64

Good for the money

good value

Well worth it

Ease Of Cleaning9%−0.03

cleans really well

Easy to clean

clean - great addition to my bbq

Size-Overall8%+0.63

Perfect fit

Fit every need

It's a good size for one

Advertised Vs Actual Product7%

Does the job

does what it should

As described

Return

0.9% Return rate 54% Fixable by listing

Size-Overall41%▃▅▄▇▇█

Griddle is small

A bit larger than I'd expected

On the small side

Weight Heavy11%▄█▆▅▄▅

Quite heavy with it being cast iron

Its a heavy pan

Way too heavy

Rusts/Corrodes8%▇▄█▅▆▂

Rusts

Rusts if you put it in the dishwasher

It also started to rust immediately after the first clean

Compatibility-Overall6%▇█▅▅▄▅
Advertised Vs Actual Product4%▃▄▇▄▃█

does not match the description at all

Not as advertised

Not what advertised

FAQ

Common Bbq Griddle Plate questions

Answered from the same tracked data.