bbq griddle plate
Worth a lookShows demand growing +148.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+148.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£32.15avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Price range
Good£13.44–£142.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,252.24avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£110K£110K/yr · 138K searches
According to Flapen's Amazon United Kingdom niche tracking, bbq griddle plate is a £110K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bbq griddle plate market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £80K–£96K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #5,960
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 89%
- Out of stock
- 13.6%
- Avg brand age
- 49 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
50
Top-5 brand share
45%
Top 20: 96%
Top-5 click share
39%
Top 20: 84%
Open market
49%
- Andes13%
- Top Home Solutions10%
- CosmoGrill9%
- OVERMONT7%
- VonShef7%
- GFTIME6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +148.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×
Top bbq griddle plate search terms
- bbq grill plate17K/yr
- bbq hot plate15K/yr
- bbq flat plate10K/yr
- bbq plate9K/yr
- carbon steel griddle13K/yr
- cast iron griddle pan28K/yr
- bbq skillet6K/yr
- camping griddle9K/yr
- bbq grill plates6K/yr
- bbq griddle plate for gas bbq4K/yr
Top bbq griddle plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Andes Double Sided Cast Iron Griddle Plate with Handles Ribbed Grill Pan/BBQ Skillet for Camping 50 x 23cm
Andes£15.964.3★694 rev
Taylor & Brown X-Large Non-Stick Cast Iron Reversible Griddle Plate Pan Double Sided for BBQ & Hob Cooking with Non-Stick Ridged and Flat Surfaces and Drip Tray 50.5 x 25.7cm
Top Home Solutions£16.574.1★857 rev
OVERMONT Pre-Seasoned Cast Iron Reversible Griddle Grill Pan with Handles for Gas Stovetop Open Fire Oven 43.18 * 24.89CM (17x9.8) - One Tray Scrapers Included
OVERMONT£25.084.3★761 rev
CosmoGrill Cast Iron Reversible Griddle Pan Plate for Pro & Deluxe 4+1 6+1 Gas Barbecues
CosmoGrill£32.674.6★316 rev
nuovva Cast Iron Griddle Pan for Gas Hob and BBQ Griddle pan Double Sided Pre-Seasoned Grill Tray for Healthy and Delicious Cooking Flat and Ridged Surfaces 50 x 25cm
nuovva£29.944.4★1,073 rev
Newest
by launch date
Dayacoco Cast Iron Griddle Pan with Pre-Seasoned Reversible Non-Stick BBQ Grill Pan with Handles 42x25cm Ridged & Flat Skillet Pan for Gas Stovetop Open Fire Oven
Dayacoco£16.4415 rev
Warmiehomy Cast Iron Griddle Pan Double-Sided Non-Stick Pre-Seasoned Cast Iron Skillet BBQ Grill Pan for Gas Electric and Oven Safe 46x25cm Rectangular
Warmiehomy£16.74149 rev
Campingaz Camp Bistro 3 Stove | 1 Burner Camping Stove | 2200 Watt Camp Stove | Compact portable Outdoor Cooker | Includes Carry case for Easy Transport | Black Griddle for Camp Bistro
Campingaz£13.67369 rev
Andrew James Reversible Cast Iron Griddle Pan with Enamel Coating - Non-Stick Grill Plate & Skillet Pan for BBQ Induction Hob Gas Hob Oven & Flat Top Grill - Durable Grilling Skillet Pan with Brush
andrew james£20.40101 rev
Fire-Maple Sunflower Camping Griddle Plate with Stainless Steel Tongs Compact Aluminium Alloy Mini Grill Pan Set - Portable Gas Heating Kit for Outdoor and Indoor Use
Fire-Maple£16.7298 rev
Trending
90-day click momentum
GFTIME GRIDDLE PLATE 43 x 33 cm Teflon Coating Universal BBQ Plancha Flat Top Plate Large Rectangular Grill Plate Non-Stick Easy to Clean
GFTIME£42.304.6★
Dayacoco Cast Iron Griddle Pan with Pre-Seasoned Reversible Non-Stick BBQ Grill Pan with Handles 42x25cm Ridged & Flat Skillet Pan for Gas Stovetop Open Fire Oven
Dayacoco£16.443.9★
GFTIME 43 x 32cm Cast Iron Griddle for Landmann EMAILLEE Triton 3 and 4 Burner 13190 Enders Boston 4 Enders Monroe PRO 4 Enders Boston 6 BBQ Grill Plate for Gas BBQ Egg Meat Frying BBQ 1 Pack
GFTIME£27.504.5★
Denmay 13190 Bbq Griddle for 3 and 4 Burners Landmann EMAILLEE Triton Enders Monroe PRO 4 Enders Boston 6 Cast Iron Griddle Plate for Gas Bbq Egg Meat Frying Bbq Griddle Plate 1 Pack
Denmay£25.544.3★
CosmoGrill Cast Iron Reversible Griddle Pan Plate for Pro & Deluxe 4+1 6+1 Gas Barbecues
CosmoGrill£32.674.6★
What buyers say about bbq griddle plate
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good for the money”
“cleans really well”
“Perfect fit”
“Does the job”
“Cooks well”
“Followed instructions and pan is great, it is heavy”
“A real good hot plate”
“sturdy”
“Easy to use”
What buyers complain about
“Rusts”
“a bit of a pain to clean”
“Quite heavy with it being cast iron”
“Griddle is small”
“Not the best”
“Handle broke on first use”
“does not match the description at all”
“Would have been better dead flat”
“Can't get it to non stick”
“Although quite expensive”
Top return reasons
Common questions
- Is bbq griddle plate profitable to sell on Amazon United Kingdom?
- The niche generates £110K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +148.1%. Flapen's verdict: Worth a look (70/100).
- How competitive is the bbq griddle plate niche?
- 25 brands and 50 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in bbq griddle plate?
- Top complaints mined from reviews: Rusts/Corrodes, Ease Of Cleaning, Weight Heavy. The return rate is 0.9%.
- When does demand for bbq griddle plate peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.9× the quietest.
- What does it cost to enter the bbq griddle plate niche?
- Listings span £13.44–£142.49; the average listing price is £32.15 (sweet spot $15–$100). The average incumbent carries 1,252 reviews — the moat a new listing must climb.