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Bbq Daddy

Fail

The top 5 products take 100% of clicks, so Bbq Daddy is a Fail.

Filters Trending
Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£22K/yr15K searches / yr
90-day growth
+494.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 13 sellers

Flapen Score

Bbq Daddy against its category

The dotted line is the Home & Garden average. Past it, Bbq Daddy is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Daddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Daddy 15K times last year and spent an estimated £22K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +494.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+494.7%
Conversion, latest week
8.6%
Market size, estimated
£22Ka year
Top search term
bbq daddy7K searches a year

02 · Price

A sale here is worth £17.56.

Listings sell for £17.56 on average, from £8.22 to £28.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £17.56 that is £2K to £4K a year per listing.

Average price
£17.56inside the $15 to $100 sweet spot
Price range
£8.22–£28.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #19,911 within Barbecue & Outdoor Dining. It carries 589 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
1.5%
Average rank
#19,911in Barbecue & Outdoor Dining
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
589per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bbq Daddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Scrub Daddy89%
  • Print4U6%
  • ANJUKE4%
  • Open — no brand owns it (0%)

Demand

Bbq Daddy search demand

Weekly searches over the year. Pick a range.

1K750May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Bbq Daddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bbq daddy7K/yr
  • scrub daddy bbq5K/yr
  • bbq daddy scrub daddy2K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq Daddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%

Fell apart after literally the first use

The head ripped off after fourth use

Adhesion/Stickiness25%

however the retaining device is weak and the sponge can easily detach even after one use, becoming useless

Quality-Overall19%

its poorly manufactured

Totally rubbish

Material Quality13%

the metal wire wool type material used is just as bad or worse as it all comes apart after the first use

Ease Of Use6%

it's awkward to use

Love

Quality-Overall25%

Phenomenal bit of kit

Good quality apparatus

Quality

Value For Money18%

Well worth it

This is worth the money

Well worth the hype

Ease Of Cleaning17%

Cleans really well without risk of rogue bristles

easier to clean

Excellent tool for cleaning BBQ

Advertised Vs Actual Product13%

does the job

What weve been looking for

Ease Of Use8%

easier to clean

The heads are easily replaceable

Return

0.5% Return rate 51% Fixable by listing

Size-Overall39%▁▁▁█▄▃

Not fit for purpose

Durability13%▁▁▁▃▃█

Fell apart after literally the first use

The head ripped off after fourth use

Advertised Vs Actual Product10%▁▁█▁▄▁
Value For Money8%▁▁▁█▆▁
Compatibility-Overall6%▁▁█▁▂▁

FAQ

Common Bbq Daddy questions

Answered from the same tracked data.