bay tree
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£26.24avg listing price — sweet spot $15–$100
Review moat
Great257.9avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.99–£106.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£44K£44K/yr · 56K searches
According to Flapen's Amazon United Kingdom niche tracking, bay tree is a £44K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
bay tree market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 95%
- Out of stock
- 1.5%
- Avg brand age
- 59 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
7
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- Carbeth Plants31%
- YouGarden26%
- GardenersDream23%
- Generic9%
- CHRISTOW6%
- Thompson & Morgan3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×
Top bay tree search terms
- bay tree23K/yr
- bay trees in pots8K/yr
- bay leaf tree8K/yr
- bay trees5K/yr
- bay trees for sale3K/yr
- bay leaf plant4K/yr
- bay tree plant5K/yr
Top bay tree products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YouGarden Bay Tree Standard Tree 70-80cm Tall Single Garden Ready Potted Bay for Patios and Gardens Edible Plant Grow Your Own Herbs
YouGarden£30.964.5★366 rev
Carbeth Plants Laurus Nobilis Bay Tree in 13cm Pot
Carbeth Plants£15.514.5★1,013 rev
Standard Kitchen Bay Leaf Tree | Laurus Nobilis | Evergreen Aromatic Hardy Small Garden Patio Shrub | Premium Grade Herb Specimen | 5L Pot 2-3ft (1 Tree)
GardenersDream£33.094.5★180 rev
Laurus Nobilis Bay Laurel - Evergreen Garden Shrub Culinary Herb - Ideal for Cooking or Ornamental Topiary - 14cm Pot (30-40cm)
GardenersDream£14.534.6★132 rev
Carbeth Plants Laurus Nobilis Bay Tree in 10cm Pot - Culinary Herb
Carbeth Plants£9.994.4★14 rev
Newest
by launch date
YouGarden Kitchen Bay Laurel Established 25-30cm Tall Plant in 12cm Pot Garden Ready for Planting
YouGarden£12.8410 rev
Laurus nobilis/Bay Tree in 2L Pot Cooking Bay Leaf Tree Bayleaf Plant 3fatpigs
3FATPIGS£12.4614 rev
Laurus nobilis | Bay Tree | Bay Leaf Herb (40cm)
Generic£11.79105 rev
Laurus Nobilis Bay Laurel - Evergreen Garden Shrub Culinary Herb - Ideal for Cooking or Ornamental Topiary - 14cm Pot (30-40cm)
GardenersDream£14.53132 rev
1 Standard Bay Tree | Potted Patio Tree | Laurus nobilis | 75cm Tall | Plant for Front Door |
Generic£29.05176 rev
Trending
90-day click momentumLaurus Nobilis Bay Laurel - Evergreen Garden Shrub Culinary Herb - Ideal for Cooking or Ornamental Topiary - 14cm Pot (30-40cm)
GardenersDream£14.534.6★
Carbeth Plants Laurus Nobilis Bay Tree in 10cm Pot - Culinary Herb
Carbeth Plants£9.994.4★
Standard Bay Tree Hardy Garden Evergreen Laurel 2 x 4L Pots (Standard - 85-95cm Tall - 30-35cm Head) by Thompson and Morgan
Thompson & Morgan£106.864.4★
Thompson & Morgan Hardy Bay Tree Laurus Nobilis Standard Evergreen Foliage Aromatic Edible Leaves Attractive to Pollinators Ideal for Patios & Containers (2 x 9cm Pot)
Thompson & Morgan£14.994.7★
YouGarden Holly Tree Ilex Meserveae Blue Maid Standard Potted Tree Supplied 80cm Tall Instant Impact
YouGarden£28.964.4★
What buyers say about bay tree
What buyers praise and complain about, mined from review topics.What buyers love
“a very good starter plant”
“Great value for money”
“Really pleasantly surprised with the quality of this tree which arrived safely packaged”
“Arrived as described”
“quick nice size please with the quality”
“it was a birthday present, very happy”
“still going strong 2 years on”
“weather was looking rough so needed replaced new one looks fab”
“Everything I wanted - attractive trunk”
“Nice compact indoor herb”
What buyers complain about
“bigger than I expected - would recommend”
“Not as large a plant as advertised”
“it was a bit dry when it arrived stood it in a water dish to re moisten soil”
“Not worth the money”
“sunlight will bleach the colour”
“Thin branches”
“Picture is deceiving”
“its now ruined”
“Very sensitive to watering”
“The pot is quite heavy”
Top return reasons
Common questions
- Is bay tree profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 20 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the bay tree niche?
- 7 brands and 7 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in bay tree?
- Top complaints mined from reviews: Size-Overall, Plant Growth, Moist/Dry. The return rate is 0.0%.
- When does demand for bay tree peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.
- What does it cost to enter the bay tree niche?
- Listings span £9.99–£106.86; the average listing price is £26.24 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.