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Bay Tree

Fail

Shoppers spend only $44K a year here, so Bay Tree is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£44K/yr56K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
65%top-5 click share · 7 brands · 7 sellers

Flapen Score

Bay Tree against its category

The dotted line is the Home & Garden average. Past it, Bay Tree is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bay Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bay Tree 56K times last year and spent an estimated £44K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
2.9%
Market size, estimated
£44Ka year
Peak month
May3.0× the quietest month
Top search term
bay tree23K searches a year

02 · Price

A sale here is worth £26.24.

Listings sell for £26.24 on average, from £9.99 to £106.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £26.24 that is £0 to £3K a year per listing.

Average price
£26.24inside the $15 to $100 sweet spot
Price range
£9.99–£106.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #174 within Plants, Seeds & Bulbs. It carries 258 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
0%
Out of stock, average day
1.5%
Average rank
#174in Plants, Seeds & Bulbs
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bay Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

7

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

2%

  • Carbeth Plants31%
  • YouGarden26%
  • GardenersDream23%
  • Generic9%
  • CHRISTOW6%
  • Thompson & Morgan3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bay Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Bay Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bay tree23K/yr
  • bay trees in pots8K/yr
  • bay leaf tree8K/yr
  • bay trees5K/yr
  • bay trees for sale3K/yr
  • bay leaf plant4K/yr
  • bay tree plant5K/yr

Reviews and returns

What reviews say buyers love and hate about Bay Tree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.08

bigger than I expected - would recommend

Also I was expecting it a bit bigger

One plant was slightly smaller

Plant Growth18%+0.85

Not as large a plant as advertised

I wanted to plant it but know I can only use it to cook. I will never buy it agai in here

Pretty disappointed by the condition of the plant

Moist/Dry11%−0.12

it was a bit dry when it arrived stood it in a water dish to re moisten soil

lots of brown leaves very dry

not it was more than half of it were dry

Value For Money7%+1.12

Not worth the money

A completely overpriced item that looks nothing like the photo

Not valued for money

Color5%−0.07

sunlight will bleach the colour

Love

Plant Growth44%+0.85

a very good starter plant

Healthy sturdy plant

As healthy plant

Value For Money16%+1.12

Great value for money

Excellent value for money

Good price

Quality-Overall14%+1.88

Really pleasantly surprised with the quality of this tree which arrived safely packaged

Excellent quality

Two good quality plants

Advertised Vs Actual Product8%+0.40

Arrived as described

I got exactly what I ordered

As expected

Size-Overall3%−0.08

quick nice size please with the quality

Two little perfect equal size trees

the height is great

Return

0.0% Return rate 48% Fixable by listing

Size-Overall33%▁▁▄█▄▁

bigger than I expected - would recommend

Also I was expecting it a bit bigger

One plant was slightly smaller

Advertised Vs Actual Product21%▆▁█▅▅▆

Picture is deceiving

Looks nothing like the photo

Product description not what you receive

Plant Growth18%▁▁▆▄█▁

Not as large a plant as advertised

I wanted to plant it but know I can only use it to cook. I will never buy it agai in here

Pretty disappointed by the condition of the plant

Quality-Overall16%▁▁▁▁▁█
Moist/Dry6%▁▁▁█▁▁

it was a bit dry when it arrived stood it in a water dish to re moisten soil

lots of brown leaves very dry

not it was more than half of it were dry

FAQ

Common Bay Tree questions

Answered from the same tracked data.