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Bauble Storage Box

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -56.9% this quarter, so Bauble Storage Box is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£378K/yr779K searches / yr
90-day growth
-56.9%search demand this quarter
Competition
33%top-5 click share · 23 brands · 27 sellers

Flapen Score

Bauble Storage Box against its category

The dotted line is the Home & Garden average. Past it, Bauble Storage Box is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bauble Storage Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bauble Storage Box 779K times last year and spent an estimated £378K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 779K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.

Searches, last 12 months
779K
Growth, 90 days vs prior 90
-56.9%
Conversion, latest week
3.6%
Market size, estimated
£378Ka year
Peak month
January216.4× the quietest month
Top search term
christmas decoration storage156K searches a year

02 · Price

A sale here is worth £13.39.

Listings sell for £13.39 on average, from £4.45 to £28.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £13.39 that is £3K to £7K a year per listing.

Average price
£13.39under the $15 to $100 sweet spot
Price range
£4.45–£28.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 46.7% of listings are out of stock. The average listing ranks #148 within Storage & Organisation. It carries 1,111 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
81%
Out of stock, average day
46.7%
Average rank
#148in Storage & Organisation
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,111per listing
Listings tracked
43

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bauble Storage Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£11K£23K£34K£45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

27

Est. top-5 brand share

69%

Top 20: 98%

Est. top-5 click share

33%

Top 20: 77%

Open market

27%

  • Mutool19%
  • RAM ONLINE16%
  • Vinsani16%
  • Christmas Village10%
  • CKB LTD8%
  • ClearSpace4%

Demand

Bauble Storage Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 216.4×

Search terms

Top Bauble Storage Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas decoration storage156K/yr
  • christmas storage67K/yr
  • bauble storage box225K/yr
  • christmas storage box26K/yr
  • christmas bauble storage30K/yr
  • christmas bauble storage box65K/yr
  • christmas decorations storage34K/yr
  • bauble storage60K/yr
  • ornament storage6K/yr
  • christmas decoration storage box22K/yr

Reviews and returns

What reviews say buyers love and hate about Bauble Storage Box

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Storage Capacity”
19%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Not great for the price expected better quality if Im honest”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bauble Storage Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data