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Bauble Storage Box

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -56.9% this quarter, so Bauble Storage Box is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£378K/yr779K searches / yr
90-day growth
-56.9%search demand this quarter
Competition
33%top-5 click share · 23 brands · 27 sellers

Flapen Score

Bauble Storage Box against its category

The dotted line is the Home & Garden average. Past it, Bauble Storage Box is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bauble Storage Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bauble Storage Box 779K times last year and spent an estimated £378K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 779K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.

Searches, last 12 months
779K
Growth, 90 days vs prior 90
-56.9%
Conversion, latest week
3.6%
Market size, estimated
£378Ka year
Peak month
January216.4× the quietest month
Top search term
christmas decoration storage156K searches a year

02 · Price

A sale here is worth £13.39.

Listings sell for £13.39 on average, from £4.45 to £28.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £13.39 that is £3K to £7K a year per listing.

Average price
£13.39under the $15 to $100 sweet spot
Price range
£4.45–£28.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 46.7% of listings are out of stock. The average listing ranks #148 within Storage & Organisation. It carries 1,111 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
81%
Out of stock, average day
46.7%
Average rank
#148in Storage & Organisation
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,111per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bauble Storage Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£11K£23K£34K£45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

27

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

33%

Top 20: 77%

Open market

27%

  • Mutool19%
  • RAM ONLINE16%
  • Vinsani16%
  • Christmas Village10%
  • CKB LTD8%
  • ClearSpace4%

Demand

Bauble Storage Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 216.4×

Search terms

Top Bauble Storage Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas decoration storage156K/yr
  • christmas storage67K/yr
  • bauble storage box225K/yr
  • christmas storage box26K/yr
  • christmas bauble storage30K/yr
  • christmas bauble storage box65K/yr
  • christmas decorations storage34K/yr
  • bauble storage60K/yr
  • ornament storage6K/yr
  • christmas decoration storage box22K/yr

Reviews and returns

What reviews say buyers love and hate about Bauble Storage Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.12

Not great for the price expected better quality if Im honest

Disappointed with quality

Cheap rubbish

Size-Overall12%+0.88

The bags are really big

Too small

Very large

Strength12%+0.29

Not strong

Too flimsy

Weak material

Durability7%−0.06

Bags keep breaking

Ripped immediately

Not long lasting

Material Quality5%−0.06

Cheap material

Rubbish material

The material feels quite flimsy

Love

Storage Capacity22%+2.35

Good capacity

Large capacity

Great storage

Strength17%+0.29

Heavy duty

The storage bags seem pretty sturdy

Nice bags - sturdy

Quality-Overall15%−0.12

Excellent Product

Good product as specified

Good quality bags

Size-Overall11%+0.88

Fits well

it fitted into the bag no problem

The bags themselves fit quite a lot

Value For Money8%+0.19

Excellent for the money

Value for Money

Excellent value

Return

0.6% Return rate 52% Fixable by listing

Size-Overall41%▇▇█▅▆█

The bags are really big

Too small

Very large

Strength15%▄▇▅█▆▆

Not strong

Too flimsy

Weak material

Quality-Overall11%▅▆▅█▄▆

Not great for the price expected better quality if Im honest

Disappointed with quality

Cheap rubbish

Material Quality4%█▄▅▂▃▄

Cheap material

Rubbish material

The material feels quite flimsy

Advertised Vs Actual Product3%▃█▁▆▁▃

FAQ

Common Bauble Storage Box questions

Answered from the same tracked data.