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Bauble Hooks

Fail

Demand is soft, at -60.2% this quarter, so Bauble Hooks is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£63K/yr228K searches / yr
90-day growth
-60.2%search demand this quarter
Competition
50%top-5 click share · 17 brands · 67 sellers

Flapen Score

Bauble Hooks against its category

The dotted line is the Home & Garden average. Past it, Bauble Hooks is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bauble Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bauble Hooks 228K times last year and spent an estimated £63K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -60.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-60.2%
Conversion, latest week
5.6%
Market size, estimated
£63Ka year
Peak month
December184.1× the quietest month
Top search term
bauble hooks78K searches a year

02 · Price

A sale here is worth £4.92.

Listings sell for £4.92 on average, from £2.86 to £11.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £4.92 that is £5K to £6K a year per listing.

Average price
£4.92under the $15 to $100 sweet spot
Price range
£2.86–£11.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #529 within Seasonal Décor. It carries 2,630 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
84%
Out of stock, average day
24.1%
Average rank
#529in Seasonal Décor
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,630per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bauble Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

67

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

38%

  • YLAB15%
  • Simply Products14%
  • Yicelerate10%
  • 1ABOVE8%
  • WeRChristmas7%
  • Decsee7%

Demand

Bauble Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 184.1×

Search terms

Top Bauble Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bauble hooks78K/yr
  • tree hooks6K/yr
  • christmas decoration hooks16K/yr
  • ornament hooks9K/yr
  • christmas tree hooks18K/yr
  • christmas bauble hooks14K/yr
  • christmas tree hooks for baubles14K/yr
  • bauble hangers11K/yr
  • christmas hooks8K/yr
  • tree decoration hooks4K/yr

Reviews and returns

What reviews say buyers love and hate about Bauble Hooks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%

The garden Mile 6 Hanging S tree hook does not look like the picture disappointing

Quality-Overall33%−0.46

Poor quality

Strength33%

Flimsy

Love

Advertised Vs Actual Product33%

Does what it says

Strength33%

are strong enough for the job

Stitch/Finish/Polish33%+4.90

These are great little mouse tails for cross stitching

Return

0.3% Return rate 92% Fixable by listing

Size-Overall75%▁██▅▁█
Color17%█▁▁▁▁▁
Functionality-Overall8%▁▁▁█▁▁

FAQ

Common Bauble Hooks questions

Answered from the same tracked data.