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Bathroom Storage Box

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend only $44K a year here, so Bathroom Storage Box is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£44K/yr175K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
38%top-5 click share · 40 brands · 59 sellers

Flapen Score

Bathroom Storage Box against its category

The dotted line is the Home & Garden average. Past it, Bathroom Storage Box is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Storage Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Storage Box 175K times last year and spent an estimated £44K. The top 5 brands take 41% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
1.7%
Market size, estimated
£44Ka year
Peak month
January1.4× the quietest month
Top search term
bathroom storage box88K searches a year

02 · Price

A sale here is worth £14.38.

Listings sell for £14.38 on average, from £4.25 to £29.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.38 that is £0 to £1K a year per listing.

Average price
£14.38under the $15 to $100 sweet spot
Price range
£4.25–£29.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #208 within Bathroom. It carries 1,032 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
62%
Out of stock, average day
5.1%
Average rank
#208in Bathroom
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,032per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bathroom Storage Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

59

Top-5 brand share

41%

Top 20: 81%

Top-5 click share

38%

Top 20: 73%

Open market

54%

  • HYLT11%
  • Unibos10%
  • Homme Concept9%
  • Vencier6%
  • Niftii6%
  • VonHaus5%

Demand

Bathroom Storage Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bathroom Storage Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom storage box88K/yr
  • bathroom storage boxes26K/yr
  • bathroom storage box with lid15K/yr
  • bathroom box11K/yr
  • bathroom cleaning storage10K/yr
  • bathroom storage containers7K/yr
  • bathroom tidy box6K/yr
  • bathroom storage boxes with lids6K/yr
  • storage box bathroom3K/yr
  • bathroom box storage2K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Storage Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.13

Not fit for purpose

They are small

BUT THE SIZE IS NOT AS ADVERTISED

Quality-Overall8%−0.03

Not good quality as expected

Poor quality control

Not good quality

Strength8%−0.02

Not robust

Very fragile

Not strong enough

Color6%−0.06

colours dont match

not the right colour

Not white

Value For Money4%+0.58

Overpriced

NOT WORTH THE PRICE

Overpriced

Love

Assembly/Installation22%+1.92

easy to set up

Easy to assemble

Assembly easy

Storage Capacity19%+1.31

Excellent storage boxes

Excellent storage

Easy storage

Quality-Overall11%−0.03

the basket otherwise is of good quality

Excellent Product

Good quality storage containers

Strength9%−0.02

the boxes are sturdy

These baskets are very sturdy

Quite sturdy

Value For Money8%+0.58

Good value for money

Excellent value

Decent price

Return

1.0% Return rate 75% Fixable by listing

Size-Overall61%█▇████

Not fit for purpose

They are small

BUT THE SIZE IS NOT AS ADVERTISED

Defective Material/Parts9%▆█▅▅▄▃

sadly some were broken before i put them together

back so it can not be used very poor item

Missing important parts

Quality-Overall5%▅▆▇▇▇█

Not good quality as expected

Poor quality control

Not good quality

Color5%▃▄█▄▆█

colours dont match

not the right colour

Not white

Strength4%█▆▃▄▅▄

Not robust

Very fragile

Not strong enough

FAQ

Common Bathroom Storage Box questions

Answered from the same tracked data.