bathroom storage box
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Avg price
Good£14.38avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,032.04avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.25–£29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 175K searches
According to Flapen's Amazon United Kingdom niche tracking, bathroom storage box is a £44K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bathroom storage box market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 84%
- Out of stock
- 5.1%
- Avg brand age
- 34 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
59
Top-5 brand share
41%
Top 20: 81%
Top-5 click share
38%
Top 20: 73%
Open market
54%
- HYLT11%
- Unibos10%
- Homme Concept9%
- Vencier6%
- Niftii6%
- VonHaus5%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -17.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top bathroom storage box search terms
- bathroom storage box88K/yr
- bathroom storage boxes26K/yr
- bathroom storage box with lid15K/yr
- bathroom box11K/yr
- bathroom cleaning storage10K/yr
- bathroom storage containers7K/yr
- bathroom tidy box6K/yr
- bathroom storage boxes with lids6K/yr
- storage box bathroom3K/yr
- bathroom box storage2K/yr
Top bathroom storage box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HYLT Bathroom Storage Unit Freestanding Toilet Roll Cabinet & Slim Wooden Organizer Compact Multi-Purpose Storage Box for Toilet Rolls Cleaning Supplies & Toiletries (White)
HYLT£13.974.2★99 rev
Unibos Bathroom Storage Unit Freestanding Toilet Roll Cabinet Compact Slimline Wooden Bathroom Storage Box Multi Purpose Cleaning Tidy (White)
Unibos£16.134.5★642 rev
Homme Concept - White Bathroom Storage Box - Multi-Purpose Organiser - Compact Floor Cabinet for Bathroom Cleaning Products and Toilet Paper
Homme Concept£14.874.6★269 rev
VonHaus Bathroom Storage Box - White Slim Bathroom Unit with Lid for Toiletries - Slim & Compact Toilet Roll Storage - Shaker Tongue & Groove Tidy Box - Holbrook
VonHaus£17.354.4★897 rev
APOMOONS 3 Pack Storage Box with Bamboo Lid Bathroom 5L Basket Plastic Box White 25x18x10cm Lidded Stacking Boxes Bathroom Kitchen Storage Boxes Rattan Organiser Box for Shelf Cabinets Cabinet
APOMOONS£13.894.5★16 rev
Newest
by launch dateHYLT Bathroom Storage Unit Freestanding Toilet Roll Cabinet & Slim Wooden Organizer Compact Multi-Purpose Storage Box for Toilet Rolls Cleaning Supplies & Toiletries (White)
HYLT£13.9799 rev
GAOHAN 12 Packs Plastic Storage Boxes with Handles 3 Colours Small Portable Storage Boxes Cupboard Organiser Baskets for Kitchen Bathroom Office Home
GAOHAN£11.0876 rev
efluky 30L Toilet Roll Storage with Lid Toilet Paper Basket Bamboo Multifunctional Storage Basket Toilet Roll Basket for up to 9-12 Rolls Perfect for Tight Spaces White
efluky£14.71272 rev
SmartStore Storage Basket with Handles in White 11.4L (36.5x27x15cm) | Plastic Storage Bin from Recycled Plastic | Essence L Storage Box fits A4 paper| Storage with 10-year Warranty
SmartStore£5.71292 rev
Citylife 2Pack 6.5L Storage Box with Wood Lid Plastic Storage Containers for Bathroom Stackable Organizing Box with Handle for Shelves Kitchen White 25.8 x 17.8 x 14.8 cm
Citylife£18.2376 rev
Trending
90-day click momentum
TATAY Plastic Storage Basket 5 L Baobab | Organizer Box | Integrated Handles | Compact and Versatile Design | Recycled BPA-Free Plastic | 18 1x27 2x13 cm White
TATAY£5.474.6★
GAOHAN 12 Packs Plastic Storage Boxes with Handles 3 Colours Small Portable Storage Boxes Cupboard Organiser Baskets for Kitchen Bathroom Office Home
GAOHAN£11.084.4★
Vencier Shaker Slimline Bathroom Storage Unit Grey Wooden Multi-Purpose
Vencier£13.374.4★
efluky 30L Toilet Roll Storage with Lid Toilet Paper Basket Bamboo Multifunctional Storage Basket Toilet Roll Basket for up to 9-12 Rolls Perfect for Tight Spaces White
efluky£14.714.4★
CHRISTOW Bathroom Storage Box with Lid White
CHRISTOW£18.634.5★
What buyers say about bathroom storage box
What buyers praise and complain about, mined from review topics.What buyers love
“easy to set up”
“Excellent storage boxes”
“the basket otherwise is of good quality”
“the boxes are sturdy”
“Good value for money”
“Just the right size”
“Easy to use”
“As shown”
“Clean neat looking”
“Fantastic, looks smart and feels sturdy”
What buyers complain about
“Not fit for purpose”
“Not good quality as expected”
“Not robust”
“colours dont match”
“Overpriced”
“Bad instructions”
“Dimensions do not match description”
“Lowest quality self-assembly item I've purchased on Amazon”
“Magnet missing”
“sadly some were broken before i put them together”
Top return reasons
Common questions
- Is bathroom storage box profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 50 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the bathroom storage box niche?
- 40 brands and 59 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in bathroom storage box?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.0%.
- When does demand for bathroom storage box peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bathroom storage box niche?
- Listings span £4.25–£29.65; the average listing price is £14.38 (sweet spot $15–$100). The average incumbent carries 1,032 reviews — the moat a new listing must climb.