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Bathroom Decor

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -31.8% this quarter, so Bathroom Decor is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£132K/yr1.0M searches / yr
90-day growth
-31.8%search demand this quarter
Competition
29%top-5 click share · 58 brands · 108 sellers

Flapen Score

Bathroom Decor against its category

The dotted line is the Home & Garden average. Past it, Bathroom Decor is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Decor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Decor 1.0M times last year and spent an estimated £132K. The top 5 brands take 51% of clicks. Demand peaks in Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-31.8%
Conversion, latest week
1.3%
Market size, estimated
£132Ka year
Peak month
February1.9× the quietest month
Top search term
bathroom wall art205K searches a year

02 · Price

A sale here is worth £10.13.

Listings sell for £10.13 on average, from £3.12 to £22.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £10.13 that is £0 to £1K a year per listing.

Average price
£10.13under the $15 to $100 sweet spot
Price range
£3.12–£22.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #695 within Artwork. It carries 354 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
5.0%
Average rank
#695in Artwork
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
354per listing
Listings tracked
83

04 · Newcomers

Amazon counts 0 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bathroom Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 falling

Sellers

108

Top-5 brand share

51%

Top 20: 75%

Top-5 click share

29%

Top 20: 56%

Open market

49%

  • Qiukoo23%
  • Dazzlewall10%
  • Little Angels Jamboree8%
  • Arquiel4%
  • Hotop3%
  • Galmcook3%

Demand

Bathroom Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Bathroom Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom wall art205K/yr
  • bathroom ornaments183K/yr
  • bathroom pictures113K/yr
  • bathroom pictures and wall art80K/yr
  • wall art for bathroom67K/yr
  • pictures for bathroom walls70K/yr
  • bathroom art52K/yr
  • bathroom art for walls33K/yr
  • bathroom wall decor35K/yr
  • bathroom decorations and ornaments30K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Decor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.16

Larger than expected

To small

Doesnt fit

Quality-Overall11%+0.61

Looks cheaply made not worth the price

Rubbish bad quality too small

Disappointed at quality

Adhesion/Stickiness8%−0.12

Wouldnt stick

the sticky bits are a pain

These stickers ripped where poor quality I binned them as they where totally unstickable don't buy

Value For Money6%+0.16

Should have been a lot cheaper

Overpriced

they look much more expensive than they are

Advertised Vs Actual Product6%−0.03

It isnt at all its basically a picture

Misleading

Misleading description

Love

Quality-Overall22%+0.61

Good quality nice size looks great in my bathroom

Amazing quality

they look good in my n bathroom quality is good

Value For Money11%+0.16

Great value

Good value for money

Decent price

Advertised Vs Actual Product8%−0.03

As advertised

Better than expected

As described

Print Quality7%+0.86

Beautiful prints

Good print

Lovely quirky print

Design-Overall7%+0.55

cute looking decor piece

Nice design

Overall, its a charming decorative set that looks nice for the price,

Return

1.3% Return rate 65% Fixable by listing

Size-Overall41%██▇▇▆▆

Larger than expected

To small

Doesnt fit

Quality-Overall11%▂▄▃██▆

Looks cheaply made not worth the price

Rubbish bad quality too small

Disappointed at quality

Advertised Vs Actual Product9%▅▅██▃▆

It isnt at all its basically a picture

Misleading

Misleading description

Color7%▄▄▅▃██
Defective Material/Parts5%▇▇▇▄▄█

FAQ

Common Bathroom Decor questions

Answered from the same tracked data.