Is bath tray profitable to sell on Amazon United Kingdom?

The niche generates £424K/yr across 39 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the bath tray niche?

26 brands and 53 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in bath tray?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.

When does demand for bath tray peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the bath tray niche?

Listings span £7.40–£35.07; the average listing price is £14.94 (sweet spot $15–$100). The average incumbent carries 978 reviews — the moat a new listing must climb.

bath tray

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great£14.94

avg listing price — sweet spot $15–$100

Price range

Good£7.40–£35.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good977.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£424K

£424K/yr · 899K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-33.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, bath tray is a £424K/yr Amazon United Kingdom market (899K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bath tray market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: £374K–£448K; units × avg price
Conversion rate: 3.2%
Avg BSR: #30
Page quality: 0%
Prime: 54%
Sponsored: 72%
Out of stock: 12.7%
Avg brand age: 36 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

68%

Top 20: 95%

Top-5 click share

44%

Top 20: 80%

Open market

29%

Banlilu26%
OHS16%
Yirilan14%
Vencier7%
Unibos5%
YORKING4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top bath tray search terms

bath tray252K/yr -37.2%2.7% conv.
bath trays for across the bath106K/yr -41.7%2.8% conv.
bath board59K/yr -20.0%1.8% conv.
bath shelf66K/yr -30.6%1.7% conv.
bath caddy64K/yr -34.9%1.5% conv.
bath rack50K/yr -23.6%1.5% conv.
wooden bath tray37K/yr -27.7%2.7% conv.
bath shelf over bath33K/yr -37.4%2.7% conv.
bath table36K/yr -37.1%2.6% conv.
over bath tray27K/yr -23.4%1.6% conv.

All search terms

Top bath tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath Caddy Tray - Bath Trays for Across The Bath - Expandable Size Fits Most Bath Tubs

Banlilu£15.314.4★2,609 rev

OHS Bath Shelf Over Bath Home Spa Bath Caddy Bamboo Bath Tray Wooden Bath Table Organiser Candles Wine Glass Books Slatted Shelf Over for Accessories Natural

OHS£10.694.3★123 rev

Yirilan Premium Bath Tray Expandable Bathtub Tray Caddy Bamboo Bath Shelf with iPad & Phone Holder New Home Anniversary and Wedding Gifts Bridal Shower Gift for Women

Yirilan£15.664.2★1,176 rev

Bathtub Tray Caddy - Bath Tray - Bath Tub Tray Caddy - Bamboo Bath Tray for Tub - Expandable Size Fits Most Tubs

Banlilu£15.934.6★504 rev

Yirilan Premium Bathtub Tray Caddy Expandable Bath Tray Foldable Premium Bath Caddy New Home Anniversary and Wedding Gifts for Couple Bridal Shower Gift for Women - Fits Most Bath Sizes

Yirilan£15.804.1★3,675 rev

Newest

by launch date

BREEZENEST Adjustable Bathtub Caddy Tray 56-78cm Expandable Bath Rack Shelf Retractable Bathtub Organizer with Drain Holes for Wine Glass Book Tablet Phone Candles Bathroom Accessories White

BREEZENEST£8.620 rev

2mo ago

Premium Bathtub Tray - Expandable Bamboo Wooden Bath Trays for Bathub - Bath Tub Table Tray for Bathtub/Tub Adjustable Size Fits Most Tubs

Banlilu£12.31704 rev

8mo ago

OHS Wooden Black Bath Tray Bath Trays for Across the Bath Home Spa Board for Adults Bamboo Bathtub Tray Wooden Bathroom Accessories Caddy Trays Baths Rack for Candles Wine Glass Accessories

OHS£10.95123 rev

10mo ago

Vencier Foldable Bamboo Bath Tub Rack Adjustable Bathroom Shelf Tidy Tray & Storage Caddy Organiser for Relaxing Spa Bath (Natural)

Vencier£9.9062 rev

11mo ago

Vencier Foldable Bamboo Bath Tub Rack Adjustable Bathroom Shelf Tidy Tray & Storage Caddy Organiser for Relaxing Spa Bath (Black)

Vencier£9.8162 rev

11mo ago

What buyers say about bath tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality and arrived early”

Value For Money13%

“Worth it”

Strength10%

“The bamboo tray is sturdy”

Advertised Vs Actual Product9%

“As advertised”

Size-Overall7%

“Fits the bath well”

Design-Overall3%

“The adjustable design works well”

Assembly/Installation3%

“really easy to put together”

Ease Of Cleaning3%

“easy to clean”

Adjustability/Rotatability/Reclining2%

“adjustable great”

Ease Of Use2%

“easy to use”

What buyers complain about

Size-Overall16%

“Short”

Quality-Overall11%

“Bad quality”

Durability11%

“Doesnt last”

Strength7%

“it's not sturdy enough in my opinion”

Value For Money4%

“have to pay shipping so all in all I may as well just lose 9.99 the cost of the item- definitely do not recommend”

Material Quality4%

“Not good at all very cheap material”

Product Condition3%

“NOT NEW”

Rusts/Corrodes2%

“I bought this one having become really annoyed at how quickly any metal ones rusted”

Weight Light2%

“Its lighter than I expected”

Wet Cleaning2%

“this bath tray doesn't like anything wet on it”

Top return reasons

Size-Overall47%

Defective Material/Parts8%

Color7%

Wood Quality5%

Strength4%

Quality-Overall4%

Functionality-Overall2%

Advertised Vs Actual Product2%

Compatibility-Overall2%

Assembly/Installation2%

Common questions

Is bath tray profitable to sell on Amazon United Kingdom?: The niche generates £424K/yr across 39 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the bath tray niche?: 26 brands and 53 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in bath tray?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.
When does demand for bath tray peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the bath tray niche?: Listings span £7.40–£35.07; the average listing price is £14.94 (sweet spot $15–$100). The average incumbent carries 978 reviews — the moat a new listing must climb.