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Bath Tray

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -33.6% this quarter, so Bath Tray is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£424K/yr899K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
44%top-5 click share · 26 brands · 53 sellers

Flapen Score

Bath Tray against its category

The dotted line is the Home & Garden average. Past it, Bath Tray is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Tray 899K times last year and spent an estimated £424K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 899K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £424K a year.

Searches, last 12 months
899K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
3.2%
Market size, estimated
£424Ka year
Peak month
December2.4× the quietest month
Top search term
bath tray252K searches a year

02 · Price

A sale here is worth £14.94.

Listings sell for £14.94 on average, from £7.40 to £35.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £14.94 that is £7K to £11K a year per listing.

Average price
£14.94under the $15 to $100 sweet spot
Price range
£7.40–£35.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #30 within Bathroom. It carries 978 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
54%
Out of stock, average day
12.7%
Average rank
#30in Bathroom
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
978per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bath Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 falling

Sellers

53

Top-5 brand share

68%

Top 20: 95%

Top-5 click share

44%

Top 20: 80%

Open market

29%

  • Banlilu26%
  • OHS16%
  • Yirilan14%
  • Vencier7%
  • Unibos5%
  • YORKING4%

Demand

Bath Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Bath Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath tray252K/yr
  • bath trays for across the bath106K/yr
  • bath board59K/yr
  • bath shelf66K/yr
  • bath caddy64K/yr
  • bath rack50K/yr
  • wooden bath tray37K/yr
  • bath shelf over bath33K/yr
  • bath table36K/yr
  • over bath tray27K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.15

Short

Its not fit for purpose

Too big

Quality-Overall11%

Bad quality

Chipped and cheap looking

very cheap quality

Durability11%−0.12

Doesnt last

broke in half

Fell apart

Strength7%+0.40

it's not sturdy enough in my opinion

doesnt appear as strong as I would like it to be

Fragile item

Value For Money4%+1.18

have to pay shipping so all in all I may as well just lose 9.99 the cost of the item- definitely do not recommend

Whilst it was a bit expensive

Not worth the price

Love

Quality-Overall20%

Good quality and arrived early

Amazing quality

Good quality and nice appearance in the bathroom

Value For Money13%+1.18

Worth it

good value for money

Good for the price

Strength10%+0.40

The bamboo tray is sturdy

feel solid built

Strong and sturdy

Advertised Vs Actual Product9%+1.04

As advertised

Just what I needed

Exactly as described

Size-Overall7%−0.15

Fits the bath well

Good fit

Fits bathtub

Return

1.2% Return rate 67% Fixable by listing

Size-Overall47%█▇███▇

Short

Its not fit for purpose

Too big

Defective Material/Parts8%▅▇▄▆▆█
Color7%▅█▃▄▄▆
Wood Quality5%▆▇▅▄▆█
Strength4%▆▅█▅▄▇

it's not sturdy enough in my opinion

doesnt appear as strong as I would like it to be

Fragile item

FAQ

Common Bath Tray questions

Answered from the same tracked data.