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Bath Sheets

Fail

Demand is soft, at -20.4% this quarter, so Bath Sheets is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£79K/yr195K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
60%top-5 click share · 12 brands · 22 sellers

Flapen Score

Bath Sheets against its category

The dotted line is the Home & Garden average. Past it, Bath Sheets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Sheets 195K times last year and spent an estimated £79K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
2.5%
Market size, estimated
£79Ka year
Peak month
November1.3× the quietest month
Top search term
bath sheets extra large34K searches a year

02 · Price

A sale here is worth £16.58.

Listings sell for £16.58 on average, from £9.95 to £29.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £16.58 that is £2K to £4K a year per listing.

Average price
£16.58inside the $15 to $100 sweet spot
Price range
£9.95–£29.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #12 within Bathroom. It carries 5,318 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
57%
Out of stock, average day
4.1%
Average rank
#12in Bathroom
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,318per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bath Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

22

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

14%

  • Utopia Towels35%
  • Textile Do17%
  • GC GAVENO CAVAILIA16%
  • Casabella8%
  • LoomTrove7%
  • Infinitee Xclusives4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Bath Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Bath Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath sheets extra large34K/yr
  • jumbo bath sheets28K/yr
  • extra large towels for adults16K/yr
  • egyptian cotton bath sheets13K/yr
  • xl bath towels for adults10K/yr
  • large bath sheet7K/yr
  • jumbo bath towels10K/yr
  • bath sheets set of 216K/yr
  • extra large towels7K/yr
  • jumbo towels6K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Sheets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness20%−0.20

It felt thin and rough

Not as thick as I would have expected

would be just as thick

Size-Overall15%+0.12

are very big

Size isn't everything

Very small

Quality-Overall13%+1.93

Cheap and nasty towels, very thin and low quality

Poor quality

Not premium quality at all

Hard Feel5%−0.06

just ok. for the price they are ok not as soft as i would have liked

It felt thin and rough

First off, they're rough

Fluffiness4%−0.02

not really fluffy

They are not fluffy, the thread count is very low, the material is very thin, and they just feel unpleasant and cheap

Nice 👍🏼 Not fluffy like they look in the photo which is why theyve lost a star

Love

Quality-Overall26%+1.93

Excellent Quality

Really nice quality bath sheets

Quality bath sheets

Value For Money16%+0.44

Excellent value for money

good value for money

Amazing price

Soft Feel14%

Lovely and soft

Soft towels

Stays super soft

Size-Overall11%+0.12

Good size

Great Size for total wrap around

I am very pleased with the size

Washability4%+0.27

Huge towels decent quality for the price wash fine

Washes well

Wash well have stayed soft

Return

0.5% Return rate 34% Fixable by listing

Thin26%▆▅▃█▅▄
Quality-Overall21%▇▇▇▄▅█

Cheap and nasty towels, very thin and low quality

Poor quality

Not premium quality at all

Size-Overall14%▄▂▇▄▇█

are very big

Size isn't everything

Very small

Color13%▄▅█▅▃▅

Plushness isnt always grey

a lot of dye came out 1st wash luckily I did them on their own bcoz of being black

Wrong colour sent

Advertised Vs Actual Product4%▂█▂▃▂▃

Do not fit description at all

Misleading about jumbo size

They are misleading

FAQ

Common Bath Sheets questions

Answered from the same tracked data.