Bath Sheets
FailDemand is soft, at -20.4% this quarter, so Bath Sheets is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £79K/yr195K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 22 sellers
Flapen Score
Bath Sheets against its category
The dotted line is the Home & Garden average. Past it, Bath Sheets is stronger. Inside it, weaker.
Market
The Bath Sheets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Sheets 195K times last year and spent an estimated £79K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £79Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- bath sheets extra large34K searches a year
02 · Price
A sale here is worth £16.58.
Listings sell for £16.58 on average, from £9.95 to £29.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £16.58 that is £2K to £4K a year per listing.
- Average price
- £16.58inside the $15 to $100 sweet spot
- Price range
- £9.95–£29.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #12 within Bathroom. It carries 5,318 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 57%
- Out of stock, average day
- 4.1%
- Average rank
- #12in Bathroom
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,318per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Bath Sheets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Towels - Premium Jumbo Bath Sheet (90 x 180 cm 2 Pack) - 100% Ring Spun Cotton Highly Absorbent and Quick Dry Extra Large Bath Sheet - Super Soft Hotel Quality Towel (Grey)
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 42,247
- Age
- 7y ago

Textile Do Extra Large Super Jumbo Bath Sheet Towel 100% Egyptian Cotton XL Bath Sheets(100 x 200 cm-600 GSM) (Charcoal)
- Price
- £15.10
- Rating
- 4.0/5
- Reviews
- 593
- Age
- 4y ago

Utopia Towels - Luxurious Jumbo Bath Sheet 2 Pack - 100% Cotton Highly Absorbent and Quick Dry Extra Large Bath Towel - Super Soft Hotel Quality Towel (90 x 180 cm Grey)
- Price
- £13.21
- Rating
- 4.5/5
- Reviews
- 9,605
- Age
- 3y ago

Casabella Pack of 2 Large Jumbo Bath Sheets 100% Egyptian Combed Cotton Big Beautiful Towels_Grey_2pcs
- Price
- £9.95
- Rating
- 4.0/5
- Reviews
- 3,762
- Age
- 7y ago

GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Charcoal-Quick Dry Bath Sheets - 450 GSM Washable Towels 75X135 Cm
- Price
- £13.58
- Rating
- 4.1/5
- Reviews
- 2,481
- Age
- 4y ago
Trending
90-day click momentum
GC GAVENO CAVAILIA 550 GSM Pack of 2 Large Bath Sheets 90x140 Cm Sage Green
- Price
- £13.10
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 2y ago

GC GAVENO CAVAILIA Pack of 4 Jumbo Bath Sheets 450 GSM 80x170 Cm Charcoal
- Price
- £17.74
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 5y ago

KNIGHTS BRIDGE Luxury Egyptian Cotton Bath Sheet Set 80x140 cm Pack of 4 Super Soft Absorbent Jumbo Towels (Silver)
- Price
- £18.67
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 8mo ago

LoomTrove Pack of 2 Extra Large Jumbo Bath Sheets 100 x 200 cm 100% Egyptian Combed Cotton XL Towels Quick Dry Big Bath Sheet Super Soft Hotel Quality Towels Set (Charcoal Grey)
- Price
- £24.87
- Rating
- 4.0/5
- Reviews
- 80
- Age
- 1y ago

Infinitee Xclusives Premium Bath Sheets Set of 2 Extra Large Bath Towels (90x180cm) 100% Cotton Super Absorbent Quick-Dry Bath Sheet for Hotel & Spa |Charming Grey|
- Price
- £29.31
- Rating
- 4.6/5
- Reviews
- 1,978
- Age
- 4y ago
Newest
by launch date
KNIGHTS BRIDGE Luxury Egyptian Cotton Bath Sheet Set 80x140 cm Pack of 4 Super Soft Absorbent Jumbo Towels (Silver)
- Price
- £18.67
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 8mo ago

LoomTrove Pack of 2 Extra Large Jumbo Bath Sheets 100 x 200 cm 100% Egyptian Combed Cotton XL Towels Quick Dry Big Bath Sheet Super Soft Hotel Quality Towels Set (Charcoal Grey)
- Price
- £24.87
- Rating
- 4.0/5
- Reviews
- 80
- Age
- 1y ago

Novo Home Bath Sheets - Extra Large Bathroom Sheet Set 550 GSM Pack of 2 Jumbo Towels Dark Grey (90x180cm) 100% Ring Spun Cotton Soft Quick Dry Large Bath Towels for Adults Hotel Spa Bathroom Use
- Price
- £19.04
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago

LoomTrove Pack of 2 Large Jumbo Bath Sheets 500 GSM 100% Egyptian Cotton Big Bath Towels Super Absorbent Soft Hotel Quality XL Bathroom Towel Set (Charcoal Grey)
- Price
- £13.96
- Rating
- 3.8/5
- Reviews
- 128
- Age
- 1y ago

GC GAVENO CAVAILIA 550 GSM Pack of 2 Large Bath Sheets 90x140 Cm Sage Green
- Price
- £13.10
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
22
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
14%
- Utopia Towels35%
- Textile Do17%
- GC GAVENO CAVAILIA16%
- Casabella8%
- LoomTrove7%
- Infinitee Xclusives4%
- Open — no brand owns it (6 brands, 14%)
Demand
Bath Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Bath Sheets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bath sheets extra large34K/yr
- jumbo bath sheets28K/yr
- extra large towels for adults16K/yr
- egyptian cotton bath sheets13K/yr
- xl bath towels for adults10K/yr
- large bath sheet7K/yr
- jumbo bath towels10K/yr
- bath sheets set of 216K/yr
- extra large towels7K/yr
- jumbo towels6K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Sheets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It felt thin and rough
Not as thick as I would have expected
would be just as thick
are very big
Size isn't everything
Very small
Cheap and nasty towels, very thin and low quality
Poor quality
Not premium quality at all
just ok. for the price they are ok not as soft as i would have liked
It felt thin and rough
First off, they're rough
not really fluffy
They are not fluffy, the thread count is very low, the material is very thin, and they just feel unpleasant and cheap
Nice 👍🏼 Not fluffy like they look in the photo which is why theyve lost a star
Love
Excellent Quality
Really nice quality bath sheets
Quality bath sheets
Excellent value for money
good value for money
Amazing price
Lovely and soft
Soft towels
Stays super soft
Good size
Great Size for total wrap around
I am very pleased with the size
Huge towels decent quality for the price wash fine
Washes well
Wash well have stayed soft
Return
0.5% Return rate 34% Fixable by listing
Cheap and nasty towels, very thin and low quality
Poor quality
Not premium quality at all
are very big
Size isn't everything
Very small
Plushness isnt always grey
a lot of dye came out 1st wash luckily I did them on their own bcoz of being black
Wrong colour sent
Do not fit description at all
Misleading about jumbo size
They are misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Sheets questions
Answered from the same tracked data.









