Skip to content

Bath Sheets

Fail

Demand is soft, at -20.4% this quarter, so Bath Sheets is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£79K/yr195K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
60%top-5 click share · 12 brands · 22 sellers

Flapen Score

Bath Sheets against its category

The dotted line is the Home & Garden average. Past it, Bath Sheets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Sheets 195K times last year and spent an estimated £79K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
2.5%
Market size, estimated
£79Ka year
Peak month
November1.3× the quietest month
Top search term
bath sheets extra large34K searches a year

02 · Price

A sale here is worth £16.58.

Listings sell for £16.58 on average, from £9.95 to £29.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £16.58 that is £2K to £4K a year per listing.

Average price
£16.58inside the $15 to $100 sweet spot
Price range
£9.95–£29.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #12 within Bathroom. It carries 5,318 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
57%
Out of stock, average day
4.1%
Average rank
#12in Bathroom
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,318per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bath Sheets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

22

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 96%

Open market

14%

  • Utopia Towels35%
  • Textile Do17%
  • GC GAVENO CAVAILIA16%
  • Casabella8%
  • LoomTrove7%
  • Infinitee Xclusives4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Bath Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Bath Sheets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bath sheets extra large34K/yr
  • jumbo bath sheets28K/yr
  • extra large towels for adults16K/yr
  • egyptian cotton bath sheets13K/yr
  • xl bath towels for adults10K/yr
  • large bath sheet7K/yr
  • jumbo bath towels10K/yr
  • bath sheets set of 216K/yr
  • extra large towels7K/yr
  • jumbo towels6K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Sheets

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
0.5%of orders come back
“It felt thin and rough”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bath Sheets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data