bath plug
Worth a lookShows searches that convert (11.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,270.97avg incumbent reviews — the moat a new listing must climb
Market size
Good£322K£322K/yr · 577K searches
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.96avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bath plug is a £322K/yr Amazon United Kingdom market (577K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Feb. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bath plug market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £298K–£397K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 4.0%
- Avg brand age
- 25 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
36 falling
Sellers
67
Top-5 brand share
44%
Top 20: 87%
Top-5 click share
42%
Top 20: 84%
Open market
50%
- TENTHPEO12%
- CSL-TECH10%
- Fizzix9%
- E2trade8%
- Merriway6%
- FYACCD6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top bath plug search terms
- bath plug186K/yr
- bath plug and chain91K/yr
- bath plug replacement97K/yr
- bath plugs uk37K/yr
- universal bath plug28K/yr
- bathtub plug22K/yr
- bath plugs21K/yr
- universal bath plug uk15K/yr
- bath tub plug13K/yr
- plug for bath13K/yr
Top bath plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pcs Universal Bath Plug with Stainless Steel Chain Bath Plug Replacement Bathroom Sink Plug Replacement Drain Stopper for Bathroom and Kitchen 42 mm to 45 mm
TENTHPEO£5.024.1★182 rev
Chrome Sink Plug with Chain for Kitchen or Bath - 45mm (1.3/4 Inch) with Ball Type and S Hook Shaped Chain Made of Stainless Steel 450mm (18 Inch) (45mm)
CSL-TECH£4.024.4★516 rev
Universal Bath Plug for 40-45mm Holes - Stainless Steel Drain Stopper for Sinks and Bathtubs - Anti-Leak Design with Secure Fit - Easy to Use and Durable Replacement Plug
Fizzix£4.764.3★68 rev
2 Pcs Drain Stopper Set Bath Plugs Sink Plug Rubber with Hanging Ring for Bathtub Kitchen and Bathroom
FYACCD£3.374.4★1,957 rev
Merriway BH02224 (2 Pcs) Bath Plug Black 45mm (1.3/4 inch) - Pack of 2 Pieces
Merriway£2.664.3★2,729 rev
Newest
by launch date
2 Pcs Universal Bath Plug with Stainless Steel Chain bath plug and chain Bath Plug Replacement bath plug replacement 43 mm to 45 mm Drain Stoppers Black Rubber for Bathroom KitchenS ize 1.7in to 1.77
KUTKE£3.804 rev
2 Pcs Universal bath plug with Stainless Steel Chain bath plug and chain bath plug replacement 43 mm to 45 mm Drain Stoppers Black Rubber for Bathroom Kitchen(Size 1.7in To 1.77in Chain 15.7in)
Vestoryyer£3.8523 rev
4 Pcs Bath Plug Sink Plug Replacement Sink Plug Bathroom Sink Plugs Bathtub Plug Rubber Drain Stopper Kitchen Sink Plug With Hanging For BathtubBath Plug Replacement Sink Stopper(4 Sizes)
Mennyback£4.1464 rev
4 Pcs Universal Bath Plug Kitchen Sink Plug with Stainless Steel Chain Universal Bath Plug with Stainless Steel Chain and S-Shaped Hook Drain Stopper for Kitchen Bathroom Home 41 mm to 43mm
Weniubit£5.1474 rev
Universal bath plug with Stainless Steel Chain bath plug replacement Drain Stopper for Bathroom and Kitchen bath plug and chain Size 1.65in to 1.77in Chain Length 16.5in
Aestustheri£4.57149 rev
Trending
90-day click momentum2 Pcs Universal Bath Plug with Stainless Steel Chain bath plug and chain Bath Plug Replacement bath plug replacement 43 mm to 45 mm Drain Stoppers Black Rubber for Bathroom KitchenS ize 1.7in to 1.77
KUTKE£3.802.8★
Merriway BH02224 (2 Pcs) Bath Plug Black 45mm (1.3/4 inch) - Pack of 2 Pieces
Merriway£2.664.3★
Universal Bath Plug for 40-45mm Holes - Stainless Steel Drain Stopper for Sinks and Bathtubs - Anti-Leak Design with Secure Fit - Easy to Use and Durable Replacement Plug
Fizzix£4.764.3★
Chrome Sink Plug with Chain for Kitchen or Bath - 45mm (1.3/4 Inch) with Ball Type and S Hook Shaped Chain Made of Stainless Steel 450mm (18 Inch) (45mm)
Bamford Hardware£4.204.3★
3 Pack Silicone Bathtub Stopper 6 Diameter Universal sink plug Kitchen sink drain plug Washbasin Drain Stopper
YOXITIXOY£6.814.6★
What buyers say about bath plug
What buyers praise and complain about, mined from review topics.What buyers love
“Fits all”
“Brilliant quality”
“Exactly what I wanted”
“Plug that fits perfect”
“Great value for money too”
“Easy to use”
“Effective and neat”
“Works brilliantly, absolutely no leakage”
“Holds the water great job”
“Works great looks good”
What buyers complain about
“Too big”
“Broke quickly”
“Absolute rubbish, do not buy”
“Does not do what it supposed to do”
“accidently open plug”
“Thought they were expensive”
“Definitely not stainless steel”
“Didn't fit any plug hole in the house”
“Flimsy”
“unfortunately the product info didn't mention this”
Top return reasons
Common questions
- Is bath plug profitable to sell on Amazon United Kingdom?
- The niche generates £322K/yr across 38 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the bath plug niche?
- 36 brands and 67 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in bath plug?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.7%.
- When does demand for bath plug peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bath plug niche?
- Listings span £2.49–£11.62; the average listing price is £4.96 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.