Bath Plug

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months

577K

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

11.2%

Market size, estimated

£322Ka year

Peak month

February1.6× the quietest month

Top search term

bath plug186K searches a year

Listings sell for £4.96 on average, from £2.49 to £11.62. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £4.96 that is £7K to £10K a year per listing.

Average price

£4.96under the $15 to $100 sweet spot

Price range

£2.49–£11.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

£7K–£10K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #109 within Bathroom. It carries 1,271 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#109in Bathroom

Average rating

4.14 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,271per listing

Listings tracked

38

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months