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Bath Plug

Bath Plug shows searches that convert (11.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 52Growth 14Conversion 92Competition 72Returns 80Price range 0Avg price 14Brand share 91Review moat 56Quality gap 86
This niche Category average

Is Bath Plug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bath Plug is a £322K/yr Amazon United Kingdom market (577K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Feb. Verdict: Worth a look — 59/100.

Bath Plug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.4% over the last 90 days and 11.2% of searches end in a purchase.

£322K

revenue / yr

Units sold / yr80K
Search volume / yr-22.4%577K
Conversion rate11.2%
Avg price£4.96

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers36 · 67
Top-5 product click share42%
Open market56%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement74%
New entrants (1y)7· 0 succeeded
Avg rating4.1★
Avg reviews1,271

Top Bath Plug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£19K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

67

Top-5 brand share

44%

Top 20: 87%

Top-5 click share

42%

Top 20: 84%

Open market

50%

  • TENTHPEO12%
  • CSL-TECH10%
  • Fizzix9%
  • E2trade8%
  • Merriway6%
  • FYACCD6%

Bath Plug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume577KCVR11.2%Products38Brands36Top 5 Brands44%OOS Rate4.0%Rating4.1★Reviews1,271Avg BSR#109
13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Top Bath Plug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bath plug186K/yr
  • bath plug and chain91K/yr
  • bath plug replacement97K/yr
  • bath plugs uk37K/yr
  • universal bath plug28K/yr
  • bathtub plug22K/yr
  • bath plugs21K/yr
  • universal bath plug uk15K/yr
  • bath tub plug13K/yr
  • plug for bath13K/yr

What reviews say buyers love and hate about Bath Plug

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Size-Overall26%

Fits all

Quality-Overall13%

Brilliant quality

Advertised Vs Actual Product12%

Exactly what I wanted

Socket/Port/Plug9%

Plug that fits perfect

Value For Money7%

Great value for money too

What buyers complain about

72% of reviews
Size-Overall31%

Too big

Durability14%

Broke quickly

Quality-Overall7%

Absolute rubbish, do not buy

Functionality-Overall5%

Does not do what it supposed to do

Socket/Port/Plug4%

accidently open plug

Bath Plug return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
81%
2Compatibility-Overall
5%
3Functionality-Overall
4%
4Water Resistance
2%
5Socket/Port/Plug
2%

Common Bath Plug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bath Plug 59/100 on Amazon United Kingdom — Worth a look. The niche generates £322K/yr across 38 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -22.4% over the last 90 days.
Search demand for Bath Plug on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.6× the quietest.