Bath Pillow
MaybeThe products selling today average only 4.0★. But demand is soft, at -43.9% this quarter, so Bath Pillow is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £483K/yr664K searches / yr
- 90-day growth
- -43.9%search demand this quarter
- Competition
- 43%top-5 click share · 32 brands · 46 sellers
Flapen Score
Bath Pillow against its category
The dotted line is the Home & Garden average. Past it, Bath Pillow is stronger. Inside it, weaker.
Market
The Bath Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Pillow 664K times last year and spent an estimated £483K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £483K a year.
- Searches, last 12 months
- 664K
- Growth, 90 days vs prior 90
- -43.9%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £483Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- bath pillow377K searches a year
02 · Price
A sale here is worth £14.69.
Listings sell for £14.69 on average, from £5.88 to £63.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £14.69 that is £11K to £15K a year per listing.
- Average price
- £14.69under the $15 to $100 sweet spot
- Price range
- £5.88–£63.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #25 within Bathroom. It carries 1,052 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 5.7%
- Average rank
- #25in Bathroom
- Average rating
- 3.97 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,052per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 1 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Bath Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Relux Premium Waterproof Bath Pillow Cushion with Non-Slip Suction Cups Ergonomic Home Spa Headrest
- Price
- £12.61
- Rating
- 4.4/5
- Reviews
- 4,187
- Age
- 6y ago

KEIY Bath Pillow For Tub 2-Piece Head And Back Support White
- Price
- £11.65
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 5mo ago

Bath Pillow RUVINCE Ergonomic Luxury bathtub pillow with head Neck Shoulder and back support 4D bath pillows for tub with 6 Powerful Suction Cups Fits all Bathtub (Grey)
- Price
- £17.73
- Rating
- 4.4/5
- Reviews
- 6,447
- Age
- 3y ago

Everlasting Comfort Bath Pillow Bath Cushion for Head and Neck Support Quick Dry Waterproof Mesh Luxury Bath Accessories with Suction Cups Bath Pillows for Head and Neck Grey
- Price
- £16.15
- Rating
- 4.4/5
- Reviews
- 8,465
- Age
- 6y ago

Bath Pillow RUVINCE Ergonomic Luxury bathtub pillow with head Neck Shoulder and back support 4D bath pillows for tub with 6 Powerful Suction Cups Fits all Bathtub (White)
- Price
- £18.23
- Rating
- 4.4/5
- Reviews
- 6,447
- Age
- 6y ago
Trending
90-day click momentum
Sommdiy Bath Pillow 4D Bath Pillows Spa Headrest with 6 Non-Slip Suction Cups for Neck Back and Shoulders Quick-Drying Bath Accessories for Home Relaxation (GRAY)
- Price
- £10.87
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 4mo ago

Sommdiy Bath Pillow 4D Bath Pillows Spa Headrest with 6 Non-Slip Suction Cups for Neck Back and Shoulders Quick-Drying Bath Accessories for Home Relaxation (White)
- Price
- £10.58
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 4mo ago

YUET Anti-slip Non-Slip Bathtub Pillow Home Spa Bath Inflatable Cushion Head Neck Back Shoulders Rest Relax Suction Cup Bathroom Support for Hot Tub Luxurious Headrest
- Price
- £6.57
- Rating
- 3.8/5
- Reviews
- 1,069
- Age
- 6y ago

KEIY Bath Pillow For Tub 2-Piece Head And Back Support White
- Price
- £11.65
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 5mo ago

Bath Pillows for Tub Comfortable Bathtub Cushion for Head and Neck with Soft 3D Mesh Fabric and 54 Non-Slip Suction Cups Relaxing Tub and Shower Accessories Spa Gift White Standard
- Price
- £17.32
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 9mo ago
Newest
by launch date
Sommdiy Bath Pillow 4D Bath Pillows Spa Headrest with 6 Non-Slip Suction Cups for Neck Back and Shoulders Quick-Drying Bath Accessories for Home Relaxation (GRAY)
- Price
- £10.87
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 4mo ago

Sommdiy Bath Pillow 4D Bath Pillows Spa Headrest with 6 Non-Slip Suction Cups for Neck Back and Shoulders Quick-Drying Bath Accessories for Home Relaxation (White)
- Price
- £10.58
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 4mo ago

KEIY Bath Pillow For Tub 2-Piece Head And Back Support White
- Price
- £11.65
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 5mo ago

Bath Pillows for Tub Comfortable Bathtub Cushion for Head and Neck with Soft 3D Mesh Fabric and 54 Non-Slip Suction Cups Relaxing Tub and Shower Accessories Spa Gift White Standard
- Price
- £17.32
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 9mo ago

Your Bathroom Bath Pillow Bath Cushion with 7 Suction Cups Non-Slip Bath Pillows for Head and Neck Support | Ultimate Relaxation and Comfort Ideal for Relaxation & Meditation in the Tub
- Price
- £11.40
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 rising
Sellers
46
Top-5 brand share
48%
Top 20: 91%
Top-5 click share
43%
Top 20: 85%
Open market
47%
- RUVINCE15%
- RELUX11%
- KEIY10%
- Everlasting Comfort7%
- EJY015%
- FiNeWaY5%
Demand
Bath Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Bath Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bath pillow377K/yr
- bath pillows for head and neck107K/yr
- bath cushion52K/yr
- bath pillow for bathtub33K/yr
- bath pillows14K/yr
- bath head rest for baths12K/yr
- bath cushion for head and neck13K/yr
- bath pillows for head6K/yr
- bathtub pillow7K/yr
- bath neck pillow7K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
dont stay on
Doesn't stick
Barely sticks
No suction
Suction cups don't work
Suction pads do not work
Not very comfortable
lack of neck support made it uncomfortable
which I felt uneasy about
it doesnt fit where Id hoped
Not fit for purpose
Very small
Broke with first use
It's obviously difficult to say how durable it will be
Rips easily
Love
Really comfortable
Perfect size very comfortable
Well made and comfortable to use
Great style design and quality
Excellent Quality
Good peice and made well
Bathtub cushion
Overall Im extremely pleased with these cushions
Its also extremely comfortable and well cushioned
Good for the price
Good value for money
Excellent value
Exactly as described
Exactly as shown
Perfect just what I needed
Return
1.4% Return rate 24% Fixable by listing
dont stay on
Doesn't stick
Barely sticks
it doesnt fit where Id hoped
Not fit for purpose
Very small
No suction
Suction cups don't work
Suction pads do not work
rubbish
Not great quality
Rubbish
Not very comfortable
lack of neck support made it uncomfortable
which I felt uneasy about
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Pillow questions
Answered from the same tracked data.









