Bath Pillow
MaybeThe products selling today average only 4.0★. But demand is soft, at -43.9% this quarter, so Bath Pillow is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £483K/yr664K searches / yr
- 90-day growth
- -43.9%search demand this quarter
- Competition
- 43%top-5 click share · 32 brands · 46 sellers
Flapen Score
Bath Pillow against its category
The dotted line is the Home & Garden average. Past it, Bath Pillow is stronger. Inside it, weaker.
Market
The Bath Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Pillow 664K times last year and spent an estimated £483K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £483K a year.
- Searches, last 12 months
- 664K
- Growth, 90 days vs prior 90
- -43.9%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £483Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- bath pillow377K searches a year
02 · Price
A sale here is worth £14.69.
Listings sell for £14.69 on average, from £5.88 to £63.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £14.69 that is £11K to £15K a year per listing.
- Average price
- £14.69under the $15 to $100 sweet spot
- Price range
- £5.88–£63.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #25 within Bathroom. It carries 1,052 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 5.7%
- Average rank
- #25in Bathroom
- Average rating
- 3.97 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,052per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Bath Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Relux Premium Waterproof Bath Pillow Cushion with Non-Slip Suction Cups Ergonomic Home Spa Headrest
- Price
- £12.61
- Rating
- 4.4/5
- Reviews
- 4,187
- Age
- 6y ago

KEIY Bath Pillow For Tub 2-Piece Head And Back Support White
- Price
- £11.65
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 5mo ago

Bath Pillow RUVINCE Ergonomic Luxury bathtub pillow with head Neck Shoulder and back support 4D bath pillows for tub with 6 Powerful Suction Cups Fits all Bathtub (Grey)
- Price
- £17.73
- Rating
- 4.4/5
- Reviews
- 6,447
- Age
- 3y ago

Everlasting Comfort Bath Pillow Bath Cushion for Head and Neck Support Quick Dry Waterproof Mesh Luxury Bath Accessories with Suction Cups Bath Pillows for Head and Neck Grey
- Price
- £16.15
- Rating
- 4.4/5
- Reviews
- 8,465
- Age
- 6y ago

Bath Pillow RUVINCE Ergonomic Luxury bathtub pillow with head Neck Shoulder and back support 4D bath pillows for tub with 6 Powerful Suction Cups Fits all Bathtub (White)
- Price
- £18.23
- Rating
- 4.4/5
- Reviews
- 6,447
- Age
- 6y ago
Trending
estimated 90-day click momentum
Sommdiy Bath Pillow 4D Bath Pillows Spa Headrest with 6 Non-Slip Suction Cups for Neck Back and Shoulders Quick-Drying Bath Accessories for Home Relaxation (GRAY)
- Price
- £10.87
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 4mo ago

Sommdiy Bath Pillow 4D Bath Pillows Spa Headrest with 6 Non-Slip Suction Cups for Neck Back and Shoulders Quick-Drying Bath Accessories for Home Relaxation (White)
- Price
- £10.58
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 4mo ago

YUET Anti-slip Non-Slip Bathtub Pillow Home Spa Bath Inflatable Cushion Head Neck Back Shoulders Rest Relax Suction Cup Bathroom Support for Hot Tub Luxurious Headrest
- Price
- £6.57
- Rating
- 3.8/5
- Reviews
- 1,069
- Age
- 6y ago

KEIY Bath Pillow For Tub 2-Piece Head And Back Support White
- Price
- £11.65
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 5mo ago

Bath Pillows for Tub Comfortable Bathtub Cushion for Head and Neck with Soft 3D Mesh Fabric and 54 Non-Slip Suction Cups Relaxing Tub and Shower Accessories Spa Gift White Standard
- Price
- £17.32
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 9mo ago
Newest
by launch date
Sommdiy Bath Pillow 4D Bath Pillows Spa Headrest with 6 Non-Slip Suction Cups for Neck Back and Shoulders Quick-Drying Bath Accessories for Home Relaxation (GRAY)
- Price
- £10.87
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 4mo ago

Sommdiy Bath Pillow 4D Bath Pillows Spa Headrest with 6 Non-Slip Suction Cups for Neck Back and Shoulders Quick-Drying Bath Accessories for Home Relaxation (White)
- Price
- £10.58
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 4mo ago

KEIY Bath Pillow For Tub 2-Piece Head And Back Support White
- Price
- £11.65
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 5mo ago

Bath Pillows for Tub Comfortable Bathtub Cushion for Head and Neck with Soft 3D Mesh Fabric and 54 Non-Slip Suction Cups Relaxing Tub and Shower Accessories Spa Gift White Standard
- Price
- £17.32
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 9mo ago

Your Bathroom Bath Pillow Bath Cushion with 7 Suction Cups Non-Slip Bath Pillows for Head and Neck Support | Ultimate Relaxation and Comfort Ideal for Relaxation & Meditation in the Tub
- Price
- £11.40
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 rising
Sellers
46
Est. top-5 brand share
48%
Top 20: 91%
Est. top-5 click share
43%
Top 20: 85%
Open market
47%
- RUVINCE15%
- RELUX11%
- KEIY10%
- Everlasting Comfort7%
- EJY015%
- FiNeWaY5%
Demand
Bath Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Bath Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bath pillow377K/yr
- bath pillows for head and neck107K/yr
- bath cushion52K/yr
- bath pillow for bathtub33K/yr
- bath pillows14K/yr
- bath head rest for baths12K/yr
- bath cushion for head and neck13K/yr
- bath pillows for head6K/yr
- bathtub pillow7K/yr
- bath neck pillow7K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Pillow
We read the reviews and the return reasons for every product selling here.
“dont stay on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









