Bath Mat

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months

5.1M

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

5.0%

Market size, estimated

£2.2Ma year

Peak month

October1.4× the quietest month

Top search term

bath mat1.7M searches a year

Listings sell for £8.71 on average, from £4.07 to £15.83. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £8.71 that is £35K to £44K a year per listing.

Average price

£8.71under the $15 to $100 sweet spot

Price range

£4.07–£15.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

4,000–5,000

Revenue per listing a year

£35K–£44K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #10 within Bathroom. It carries 4,627 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

92%

Out of stock, average day

6.3%

Average rank

#10in Bathroom

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,627per listing

Listings tracked

39

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months