Bath Mat
Bath Mat shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Bath Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bath Mat is a £2.2M/yr Amazon United Kingdom market (5.1M searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 60/100.
Bath Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.6% over the last 90 days and 5.0% of searches end in a purchase.
£2.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 55% of demand, so 45% of the market is open.
45%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 39 products
Top Bath Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 8,160
- Age
- 4y ago
MOONLIGHT20015 Shower Bath Mat Non Slip Anti Mould & Mildew with Strong Suction Cups Grip and Drain Holes Soft Rubber Shower Mats - PVC Bathroom Mat Machine Washable (70x38cm White)
- Price
- £7.15
- Rating
- 4.4/5
- Reviews
- 3,279
- Age
- 3y ago
Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (74x34cm)
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 5,631
- Age
- 19y ago
LuxUrux Small Bath Mat AS-SEEN-ON-TV Extra-Soft Plush Shower Rug 42 x 60 cm Compact Chenille Microfiber Bathroom Rug Super Absorbent Shaggy Bath Mat (Light Grey)
- Price
- £6.13
- Rating
- 4.3/5
- Reviews
- 24,704
- Age
- 7y ago
ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 2,234
- Age
- 5y ago
Trending
90-day click momentum
Moonlight Bedding Bath Mat Non Slip Anti Mould - Chenille Shower Mat Grey 40x60 cm Super Absorbent Bathroom Mat Machine Washable Extra Soft Fluffy Bathmat
- Price
- £5.12
- Rating
- 4.2/5
- Reviews
- 525
- Age
- 6mo ago
Homerella Non Slip Bathtub Mat 88x39cm BPA Free - incl. Hanging Hooks
- Price
- £15.31
- Rating
- 4.5/5
- Reviews
- 9,903
- Age
- 6y ago
LuxUrux Small Bath Mat AS-SEEN-ON-TV Extra-Soft Plush Shower Rug 42 x 60 cm Compact Chenille Microfiber Bathroom Rug Super Absorbent Shaggy Bath Mat (Light Grey)
- Price
- £6.13
- Rating
- 4.3/5
- Reviews
- 24,704
- Age
- 7y ago
ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 2,234
- Age
- 5y ago
Yimobra Memory Foam Bath Mat 43 x 61 cm Non Slip Bathroom Mat Soft Absorbent Quick Dry Bath Rug Machine Washable for Shower Sink and Bathroom Grey
- Price
- £7.89
- Rating
- 4.4/5
- Reviews
- 2,638
- Age
- 2y ago
Newest
by launch dateMoonlight Bedding Bath Mat Non Slip Anti Mould - Chenille Shower Mat Grey 40x60 cm Super Absorbent Bathroom Mat Machine Washable Extra Soft Fluffy Bathmat
- Price
- £5.12
- Rating
- 4.2/5
- Reviews
- 525
- Age
- 6mo ago
HITSLAM Chenille Bath Mat Non Slip Anti Mould 60x40cm Ultra Soft Bathroom Mat Super Absorbent Bath Mats for Bathroom Machine-Washable Quick Dry Bath Foot Mat Bath Rug for Shower and Tub Grey
- Price
- £5.12
- Rating
- 4.0/5
- Reviews
- 850
- Age
- 1y ago
HITSLAM Square Shower Mat Non Slip Anti Mould 53 x 53 cm TPE Bath Mat for Tub Anti Slip Bathroom Anti Slip Shower Mat With Suction Cups and Drain Holes Machine Washable Grey
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 670
- Age
- 1y ago
wyewye Microfibre Bath Mat Door Mat Pet Mat 2cm Super Thick Bath Rug Bathroom Rug 40x60cm Grey Machine Washable Non-slip Super absorbent Fluffy Anti Mould Extra Soft
- Price
- £7.09
- Rating
- 4.1/5
- Reviews
- 2,424
- Age
- 2y ago
Oxford Homeware Shower Bath Mat Non Slip Anti Mould - Clear 70x38 cm Shower Mat for Bathtub and Bathroom with Drain Holes and Strong Suction Cups Machine Washable Bath Mats
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 falling
Sellers
45
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
42%
Top 20: 80%
Open market
38%
- HITSLAM26%
- smiry8%
- MOONLIGHT200158%
- Croydex7%
- LuxUrux7%
- Homerella6%
Bath Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Bath Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bath mat1.7M/yr
- shower mat500K/yr
- bathroom mat658K/yr
- bath mat non slip anti mould383K/yr
- non slip bath mat269K/yr
- bath mats236K/yr
- shower mat non slip anti mould230K/yr
- bath mats for bathroom175K/yr
- non slip shower mat141K/yr
- bathroom mats140K/yr
What reviews say buyers love and hate about Bath Mat
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good quality mat”
“Does not slip”
“Easy fit”
“Excellent value”
“As advertised”
What buyers complain about
63% of reviews“Quite small”
“the grip might be a little slippery”
“Not as advertised”
“Not good quality”
“That the suction is not great”
Bath Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bath Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
