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Bath Lights

Fail

Demand is soft, at -50.1% this quarter, so Bath Lights is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£45K/yr110K searches / yr
90-day growth
-50.1%search demand this quarter
Competition
50%top-5 click share · 30 brands · 48 sellers

Flapen Score

Bath Lights against its category

The dotted line is the Home & Garden average. Past it, Bath Lights is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Lights 110K times last year and spent an estimated £45K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-50.1%
Conversion, latest week
3.4%
Market size, estimated
£45Ka year
Peak month
December6.8× the quietest month
Top search term
bath lights35K searches a year

02 · Price

A sale here is worth £11.98.

Listings sell for £11.98 on average, from £5.61 to £20.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.98 that is £1K to £3K a year per listing.

Average price
£11.98under the $15 to $100 sweet spot
Price range
£5.61–£20.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #207 within Pools, Hot Tubs & Supplies. It carries 459 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#207in Pools, Hot Tubs & Supplies
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
459per listing
Listings tracked
35

04 · Newcomers

Amazon counts 6 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Bath Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

48

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

50%

Top 20: 90%

Open market

36%

  • Glo Pals21%
  • Jiosdo11%
  • daphomeu11%
  • Caxmtu9%
  • LETOUR7%
  • MR.HOKWY7%

Demand

Bath Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Bath Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath lights35K/yr
  • bath lights for kids31K/yr
  • bath light18K/yr
  • light up bath cubes7K/yr
  • bath disco light7K/yr
  • bath lights for adults9K/yr
  • disco bath light4K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.38

Breaks easily

Dont last

Broke within a week

Battery Life11%−0.15

Poor battery life

Batteries do not last long

Short battery life

Charging9%−0.11

Doesnt hold charge

It is no longer charging

Did not charge

Functionality-Overall6%−0.15

Toy not working

Doesn't work for long

Didn't work

Quality-Overall5%−0.03

So quality control could be an issue

Bad quality

cheap and ineffective

Love

Brightness/Shine/Glow19%+1.26

They are bright

Brilliant light

Great light

Fun/Entertainment Experience11%+0.80

keep kids entertained the whole time

Fun and Engaging

Makes bath time so much fun

Color9%+0.66

Good colour variety

Colours beautiful

Colours are vivid

Quality-Overall6%−0.03

Good quality

They look really well made

Lovely product, creates a nice atmosphere for any room

Value For Money5%+0.35

Great value for money

Good price

Worth it

Return

0.8% Return rate 10% Fixable by listing

Functionality-Overall16%▄▅▅▅▇█

Toy not working

Doesn't work for long

Didn't work

Charging14%▅▅█▄▅▅

Doesnt hold charge

It is no longer charging

Did not charge

Brightness/Shine/Glow11%▂▆▃█▇█

not lighting up

not as bright as in the picture

The lights aren't bright

Defective Material/Parts10%▅█▅▇▃▅
Remote Control5%▄▃▃▆█▄

Remote not working

remote was missing

That said, the remote isnt essential

FAQ

Common Bath Lights questions

Answered from the same tracked data.