Is bath lights profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 35 tracked products. 6 of 15 products launched in the last 360 days are still selling. 90-day search growth is -50.1%. Flapen's verdict: Skip it (49/100).

How competitive is the bath lights niche?

30 brands and 48 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in bath lights?

Top complaints mined from reviews: Durability, Battery Life, Charging. The return rate is 0.8%.

When does demand for bath lights peak?

Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the bath lights niche?

Listings span £5.61–£20.00; the average listing price is £11.98 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.

bath lights

Skip it

Soft demand (-50.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Great459.49

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£11.98

avg listing price — sweet spot $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay£5.61–£20.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£45K

£45K/yr · 110K searches

Growth

Bad-50.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, bath lights is a £45K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

bath lights market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £36K–£48K; units × avg price
Conversion rate: 3.4%
Avg BSR: #207
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.8%
Avg brand age: 28 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 rising

Sellers

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

50%

Top 20: 90%

Open market

36%

Glo Pals21%
Jiosdo11%
daphomeu11%
Caxmtu9%
LETOUR7%
MR.HOKWY7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top bath lights search terms

bath lights35K/yr -41.4%2.8% conv.
bath lights for kids31K/yr -54.4%3.3% conv.
bath light18K/yr -52.5%2.4% conv.
light up bath cubes7K/yr -44.4%4.1% conv.
bath disco light7K/yr -45.2%5.3% conv.
bath lights for adults9K/yr -69.5%2.4% conv.
disco bath light4K/yr -56.2%4.8% conv.

All search terms

Top bath lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jiosdo Kids Sensory Toys 12PCS Led Light Up Bath Toys For Toddlers Liquid Sensor Bath Lights For Kids Sensory Bath Toys For Children Light Up Ice Cubes For Bath

Jiosdo£7.973.9★192 rev

2 Pcs Submersible LED Lights Remote Control Battery Powered RGB Multi Color Changing Waterproof Light for Pool Vase Base Spa Aquarium Pond Hot Tub Decoration Party

daphomeu£7.813.8★519 rev

Glo Pals Original Water-Activated Light-up Sensory Bath Toy. 4 Reusable Light-Up Cubes. Kids Colourful Bath Time Fun. Childrens Light-up Sensory Play. Gift Suitable for Boys & Girls 3+ (Lumi - Purple)

Glo Pals£9.984.2★590 rev

Glo Pals Original Water-Activated Light-up Sensory Bath Toy. 4 Reusable Light-Up Cubes. Kids Colourful Bath Time Fun. Childrens Light-up Sensory Play. Gift Suitable for Boys & Girls 3+ (Blair - Blue)

Glo Pals£8.274.2★590 rev

Caxmtu Floating Pool Led Tub Lights Lamp for Bath Disco Pond Swimming Pool Child Bath Toys 7 Modes Assorted Color Battery Operated

Caxmtu£8.624.1★1,871 rev

Newest

by launch date

hommova 6 PCS Small Submersible LED Light 13 Colour RGB Waterproof Tea Lights for Aquarium Pool Tub Vase Party Wedding Bath

hommova£10.0512 rev

3w ago

SAIWEYA Spa-Like Waterproof Bathroom Shower Lamp with 16 Color Ocean Wave Projector 2-in-1 Rechargeable Shower Lamp with Touch & Remote Control Cordless Night Light for Inside Shower

SAIWEYA£17.72125 rev

4mo ago

Shower Waterproof Bathroom LED 16 Colors Ocean Wave Lamp Rechargeable Bath Mood Light with Remote & Touch Control Aurora Ambient Lighting Projector with White Noise Speaker for Bathroom Bathtub

Gotopceed£20.0051 rev

6mo ago

Light Up Bath Toys Mold Free No Hole Baby Bath Toys for Toddlers Water-Activated Lights Flashes and Change Color Ocean Animal Sensory Toys for Kids Water Table Bathtub Shower Pool

ZHLVKK£11.1450 rev

6mo ago

Rechargeable Shower Lamp 16 Color Northern Light Projector Sensory Lights Changeable Ocean Wave Galaxy with Remote Mood Cordless Cube Lamp Waterproof Flame Water Lights for Bathroom Gifts for Women

LETOUR£17.43368 rev

9mo ago

What buyers say about bath lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow19%

“They are bright”

Fun/Entertainment Experience11%

“keep kids entertained the whole time”

Color9%

“Good colour variety”

Quality-Overall6%

“Good quality”

Value For Money5%

“Great value for money”

Water Resistance4%

“Its described as waterproof”

Charging4%

“charges fast”

Design-Overall3%

“The design is quite clever”

Ease Of Use3%

“Easy to use”

Durability3%

“Seem very durable”

What buyers complain about

Durability16%

“Breaks easily”

Battery Life11%

“Poor battery life”

Charging9%

“Doesnt hold charge”

Functionality-Overall6%

“Toy not working”

Quality-Overall5%

“So quality control could be an issue”

Value For Money3%

“Not good for the price”

Brightness/Shine/Glow3%

“not lighting up”

Remote Control3%

“Remote not working”

Water Resistance2%

“I always worry when things say they are water proof or resistant”

Advertised Vs Actual Product2%

“Not as stated”

Top return reasons

Functionality-Overall16%

Charging14%

Brightness/Shine/Glow11%

Defective Material/Parts10%

Remote Control5%

Size-Overall5%

Battery Life5%

Durability4%