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Barbie Party Decorations

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $34K a year here, so Barbie Party Decorations is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£34K/yr107K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
38%top-5 click share · 36 brands · 136 sellers

Flapen Score

Barbie Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Barbie Party Decorations is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbie Party Decorations 107K times last year and spent an estimated £34K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
4.3%
Market size, estimated
£34Ka year
Peak month
September2.3× the quietest month
Top search term
barbie birthday decorations27K searches a year

02 · Price

A sale here is worth £7.50.

Listings sell for £7.50 on average, from £2.76 to £25.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.50 that is £0 to £750 a year per listing.

Average price
£7.50under the $15 to $100 sweet spot
Price range
£2.76–£25.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£750
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #767 within Party Supplies. It carries 275 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
23.5%
Average rank
#767in Party Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
275per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Barbie Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

36 falling

Sellers

136

Top-5 brand share

42%

Top 20: 89%

Top-5 click share

38%

Top 20: 78%

Open market

53%

  • yumcute13%
  • COSORO10%
  • Kitimi8%
  • Luclay6%
  • POPOYU5%
  • Toyland5%

Demand

Barbie Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Barbie Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie birthday decorations27K/yr
  • barbie party decorations22K/yr
  • barbie balloons15K/yr
  • barbie party9K/yr
  • barbie decorations7K/yr
  • barbie birthday8K/yr
  • barbie balloon6K/yr
  • barbie decorations for birthday party4K/yr
  • barbie birthday banner3K/yr
  • barbie party supplies4K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.06

Poor quality balloons

Poor quality

Do not buy this as the quality is really bad

Advertised Vs Actual Product13%−0.08

Colours NOT like the image

the measurements are wrong

Adhesion/Stickiness13%−0.05

Alot more effort unless they dont stick to you

Stickers leave marks

theyre VERY sticky

Stretchability/Expandability/Elasticity10%−0.06

elastic not long enough at all

Durability8%−0.05

then they broke

Only lasted a couple of hours

Love

Quality-Overall22%−0.06

Good quality balloons: great selection

Good selection

Great quality

Value For Money19%+1.96

Good and affordable product, i can recommend it to others

well made worth the money

Excellent value

Color16%+0.46

Colour was pretty

Nice colour

Nice colours and sizes

Fun/Entertainment Experience14%+1.15

So Much Fun Straight Out of the Box

Fun for children to open

Great fun

Gifting Purpose5%+0.16

A lovely gift thats been a huge success

bought for a gift for my 4 year old great niece

good-value set that does exactly what youd want for a birthday celebration

Return

0.7% Return rate 30% Fixable by listing

Color18%▆▆▁█▁▆
Quality-Overall18%▁▂█▃▄▄

Poor quality balloons

Poor quality

Do not buy this as the quality is really bad

Value For Money14%█▁▅▃▄▁

they felt a bit cheap

Size-Overall8%▁█▁▁▁█

theyre smaller than theyre supposed to be

Measurements are incorrect - smaller than stated

Material Quality8%█▁▅▅▄▁

FAQ

Common Barbie Party Decorations questions

Answered from the same tracked data.