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Baratza Encore Esp

Fail

The top 5 products take 100% of clicks, so Baratza Encore Esp is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£189K/yr56K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Baratza Encore Esp against its category

The dotted line is the Home & Garden average. Past it, Baratza Encore Esp is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baratza Encore Esp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baratza Encore Esp 56K times last year and spent an estimated £189K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
2.3%
Market size, estimated
£189Ka year
Peak month
November2.0× the quietest month
Top search term
baratza encore esp30K searches a year

02 · Price

A sale here is worth £149.79.

Listings sell for £149.79 on average, from £113.38 to £205.37. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £149.79 that is £15K to £37K a year per listing.

Average price
£149.79above the $15 to $100 sweet spot
Price range
£113.38–£205.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£15K–£37K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #23 within Coffee, Tea & Espresso. It carries 38 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#23in Coffee, Tea & Espresso
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
38per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£28K£57K£85K£114K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Baratza100%

Demand

Baratza Encore Esp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Baratza Encore Esp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baratza encore esp30K/yr
  • baratza encore9K/yr
  • baratza encore esp pro4K/yr
  • baratza coffee grinder9K/yr
  • baratza4K/yr

Reviews and returns

What reviews say buyers love and hate about Baratza Encore Esp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.22

breaks after a few months of use

The machine broke

there are several components that are not durable

Functionality-Overall14%−0.14

came loose, lolling to one side

Jamming/Clogging14%−0.01

it results in a clogged portafilter

causing a coffee clog which then caused the burr holder to crack

Unsustainable Design7%−0.07

This defective design is failing for many customers

Size-Overall7%+0.44

The hopper is large

Love

Quality-Overall37%+2.35

Looks great, dials in espresso really well

it's performance has been excellent

Its high quality

Ease Of Use19%+0.56

Quick, easy to use, not very load

easy to operate

Strength13%+0.91

Sturdy bit of kit and very quick

Value For Money9%−0.01

VERY good value for money

Good for the price

overall think its good for the price

Compactness6%+0.21

Really compact size

doesn't take up too much space

Return

3.0% Return rate 23% Fixable by listing

Functionality-Overall26%▁▆▃█▄▁

came loose, lolling to one side

Size-Overall16%▄█▁▁▁▁

The hopper is large

Durability13%▄▁▃▁█▁

breaks after a few months of use

The machine broke

there are several components that are not durable

Quality-Overall10%█▁▄▁▁▁
Assembly/Installation10%▁▁▁▄▁█

FAQ

Common Baratza Encore Esp questions

Answered from the same tracked data.