Is bar stool profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 76 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (61/100).

How competitive is the bar stool niche?

29 brands and 38 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in bar stool?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Value For Money. The return rate is 0.4%.

When does demand for bar stool peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the bar stool niche?

Listings span £7.45–£184.21; the average listing price is £59.86 (sweet spot $15–$100). The average incumbent carries 1,481 reviews — the moat a new listing must climb.

bar stool

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great£59.86

avg listing price — sweet spot $15–$100

Market size

Great£1.2M

£1.2M/yr · 2.5M searches

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Good1,480.99

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£7.45–£184.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, bar stool is a £1.2M/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bar stool market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: £898K–£1.2M; units × avg price
Conversion rate: 0.8%
Avg BSR: #48
Page quality: 0%
Prime: 42%
Sponsored: 93%
Out of stock: 6.7%
Avg brand age: 44 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

25%

Top 20: 55%

Open market

38%

VASAGLE21%
Yaheetech14%
Millhouse10%
COLAMY7%
WOLTU6%
Youhauchair5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top bar stool search terms

bar stools786K/yr -14.9%0.4% conv.
bar stools set of 2367K/yr -15.8%0.5% conv.
bar stool251K/yr -6.6%0.5% conv.
breakfast bar stools242K/yr -21.7%0.4% conv.
kitchen stools105K/yr +11.4%0.4% conv.
bar stools set of 4120K/yr -14.4%0.1% conv.
bar stools set of 384K/yr -14.4%0.2% conv.
kitchen stool109K/yr -36.8%0.3% conv.
barstools82K/yr -13.1%0.2% conv.
kitchen bar stools57K/yr -9.9%0.3% conv.

All search terms

Top bar stool products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VASAGLE Bar Stool Set of 2 Round Chair High Kitchen Seat Steel Frame Height 65 cm Easy Assembly Industrial Style Rustic Brown and Black LBC32X

VASAGLE£24.744.6★3,806 rev

WangPangzi Bar Stools Set of 2 Bar Chairs Modern Height Adjustable Kitchen Stools With Backs Swivel Faux Leather Kitchen Island Chairs(All Black)

WangPangzi£63.524.5★426 rev

COLAMY 2PCS Counter Height Bar Stools with Back Modern Upholstered Bar Chairs with Ergonomic Backrest & Footrest Rubberwood Frame Breathable Fabric Padded Seat for Kitchen Island & Home Bar

COLAMY£101.064.7★26 rev

VASAGLE Bar Stools Set of 2 Adjustable Bar Chairs with Backs 360 Swivel Metal Footrest Barstools for Kitchen Dining Reception PU Leather Ink Black LJB181BH02

VASAGLE£52.474.5★136 rev

Millhouse Set of 2 Modern Bar Stools Adjustable Swivel Gas Lift Leatherette Exterior Chrome Footrest & Base for Kitchen Breakfast Bar Counter DM931-Black

Millhouse£53.984.5★2,890 rev

Newest

by launch date

VASAGLE Bar Stools Set of 2 Adjustable Bar Chairs with Backs 360 Swivel Metal Footrest Barstools for Kitchen Dining Reception PU Leather Ink Black LJB181BH02

VASAGLE£52.47136 rev

6mo ago

COLAMY 2PCS Counter Height Bar Stools with Back Modern Upholstered Bar Chairs with Ergonomic Backrest & Footrest Rubberwood Frame Breathable Fabric Padded Seat for Kitchen Island & Home Bar

COLAMY£101.0626 rev

7mo ago

Yaheetech Bar Stool PU Leather Breakfast Bar Chair Swivel Height Adjustable Barstool Counter Stools with Backrest for Home Kitchen Restaurant Black

Yaheetech£38.03889 rev

8mo ago

KRAMZMING Counter Height Bar Stools Set of 2 24 Inch Seat Height Barstools for Dining Room Fabric Upholstered Bar Chair for Kitchen Island Linen Counter Stools with Metal Legs Beige

KRAMZMING£129.57173 rev

11mo ago

Youhauchair Bar Stools Set of 2 Swivel Counter Height Barstools with Back Adjustable PU Leather Bar Stool Modern Kitchen Breakfast Bar Stools Beige

Youhauchair£72.342,395 rev

11mo ago

What buyers say about bar stool

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“Comfortable and sturdy”

Value For Money17%

“Excellent price”

Quality-Overall16%

“These stools are actually really nice quality”

Assembly/Installation15%

“Easy enough to assemble”

Strength9%

“Very sturdy”

Size-Overall2%

“Perfect Fit”

Ease Of Use2%

“Easy to use”

Cushion2%

“Comfortable as super padded”

Advertised Vs Actual Product2%

“exactly what I wanted”

Design-Overall2%

“Excellent item and really modern look”

What buyers complain about

Size-Overall16%

“Smaller than I thought”

Comfort-Overall8%

“Bit uncomfortable”

Value For Money8%

“Cheap”

Durability7%

“Broke within a year”

Quality-Overall5%

“Poor build/construction quality”

Assembly/Installation5%

“Assembling is hard”

Cushion3%

“They did not have enough padding”

Balance/Stability3%

“Chair feels flimsy, wobbly and unstable”

Mounting2%

“Bad screws”

Strength2%

“Far too unsteady”

Top return reasons

Size-Overall25%

Color14%

Height8%

Quality-Overall7%

Comfort-Overall7%

Defective Material/Parts6%

Strength6%

Advertised Vs Actual Product3%

Assembly/Installation2%

Balance/Stability2%

Common questions

Is bar stool profitable to sell on Amazon United Kingdom?: The niche generates £1.2M/yr across 76 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (61/100).
How competitive is the bar stool niche?: 29 brands and 38 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in bar stool?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Value For Money. The return rate is 0.4%.
When does demand for bar stool peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the bar stool niche?: Listings span £7.45–£184.21; the average listing price is £59.86 (sweet spot $15–$100). The average incumbent carries 1,481 reviews — the moat a new listing must climb.