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Bar Stool

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 0.8% of searches, so Bar Stool is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£1.2M/yr2.5M searches / yr
90-day growth
-14.2%search demand this quarter
Competition
25%top-5 click share · 29 brands · 38 sellers

Flapen Score

Bar Stool against its category

The dotted line is the Home & Garden average. Past it, Bar Stool is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bar Stool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bar Stool 2.5M times last year and spent an estimated £1.2M. The top 5 brands take 57% of clicks. Demand peaks in Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
0.8%
Market size, estimated
£1.2Ma year
Peak month
November1.6× the quietest month
Top search term
bar stools786K searches a year

02 · Price

A sale here is worth £59.86.

Listings sell for £59.86 on average, from £7.45 to £184.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £59.86 that is £6K to £15K a year per listing.

Average price
£59.86inside the $15 to $100 sweet spot
Price range
£7.45–£184.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #48 within Furniture. It carries 1,481 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
42%
Out of stock, average day
6.7%
Average rank
#48in Furniture
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,481per listing
Listings tracked
76

04 · Newcomers

Amazon counts 7 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
7Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bar Stool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£36K£72K£108K£144K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

38

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

25%

Top 20: 55%

Open market

38%

  • VASAGLE21%
  • Yaheetech14%
  • Millhouse10%
  • COLAMY7%
  • WOLTU6%
  • Youhauchair5%

Demand

Bar Stool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Bar Stool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bar stools786K/yr
  • bar stools set of 2367K/yr
  • bar stool251K/yr
  • breakfast bar stools242K/yr
  • kitchen stools105K/yr
  • bar stools set of 4120K/yr
  • bar stools set of 384K/yr
  • kitchen stool109K/yr
  • barstools82K/yr
  • kitchen bar stools57K/yr

Reviews and returns

What reviews say buyers love and hate about Bar Stool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.17

Smaller than I thought

Not fit for purpose

very small seating area

Comfort-Overall8%+0.77

Bit uncomfortable

uncomfortable and easy to slide or slip on hard floors

Small seating area i am a size 10 so it's fine any larger than a size 14 it's a bit uncomfortable

Value For Money8%+1.09

Cheap

Look more expensive than they were

Not worth the price

Durability7%−0.07

Broke within a year

broke after just a few weeks

I can't seem them lasting a year

Quality-Overall5%+0.96

Poor build/construction quality

Cheap

Inferior quality

Love

Comfort-Overall17%+0.77

Comfortable and sturdy

Nice comfy chair

Comfy option

Value For Money17%+1.09

Excellent price

Amazing value

Good value for money

Quality-Overall16%+0.96

These stools are actually really nice quality

Amazing Quality

Great quality and very easy to assemble

Assembly/Installation15%+0.90

Easy enough to assemble

Assembly was easy

Easy assembly

Strength9%+0.52

Very sturdy

Sturdy chairs

Sturdy bar stools

Return

0.4% Return rate 52% Fixable by listing

Size-Overall25%▅▇▅█▆▇

Smaller than I thought

Not fit for purpose

very small seating area

Color14%█▇▅█▅█
Height8%▄▄█▄▅▆
Quality-Overall7%▅▄█▆▅▇

Poor build/construction quality

Cheap

Inferior quality

Comfort-Overall7%▄▆▇▅█▇

Bit uncomfortable

uncomfortable and easy to slide or slip on hard floors

Small seating area i am a size 10 so it's fine any larger than a size 14 it's a bit uncomfortable

FAQ

Common Bar Stool questions

Answered from the same tracked data.