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Bar Mats

Bar Mats shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look
Market size 17Growth 65Conversion 50Competition 83Returns 97Price range 57Avg price 64Brand share 95Review moat 86Quality gap 28
This niche Category average

Is Bar Mats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bar Mats is a £68K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.

Bar Mats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +44.4% over the last 90 days and 4.0% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr5K
Search volume / yr+44.4%127K
Conversion rate4.0%
Avg price£13.65

Who owns the niche?

The top 5 brands hold 38% of demand, so 62% of the market is open.

62%

open market share

Brands · sellers39 · 51
Top-5 product click share32%
Open market62%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement72%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews289

Top Bar Mats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 flat

Sellers

51

Top-5 brand share

38%

Top 20: 82%

Top-5 click share

32%

Top 20: 71%

Open market

56%

  • Hongtellor11%
  • bar@drinkstuff7%
  • Tebery7%
  • ShopQuality4U7%
  • CiciIng6%
  • Generic5%

Bar Mats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume127KCVR4.0%Products50Brands39Top 5 Brands38%OOS Rate8.7%Rating4.6★Reviews289Avg BSR#454
5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Bar Mats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bar mat28K/yr
  • bar mats for home pub25K/yr
  • bar mats27K/yr
  • bar runner19K/yr
  • bar runners for home pub9K/yr
  • bar runners8K/yr
  • rubber bar mat6K/yr
  • bar mats for countertop5K/yr

What reviews say buyers love and hate about Bar Mats

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall46%

Well made item

Advertised Vs Actual Product9%

Better than I expected

Value For Money6%

Great value

Gifting Purpose4%

Lovely personalised gift

Design-Overall4%

Design is 5 star

What buyers complain about

86% of reviews
Thickness27%

thin I thought they would of been a lot thicker

Size-Overall19%

Small size

Adhesion/Stickiness8%

Was hoping coasters were not smooth on upper side so didnt stick to glasses

Gifting Purpose8%

unable to give it as a gift as it looked awful

Flatness8%

Edges not straight when laid out flat

Bar Mats return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
79%
2Quality-Overall
3%
3Advertised Vs Actual Product
3%
4Flatness
2%
5Design-Overall
2%

Common Bar Mats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bar Mats 62/100 on Amazon United Kingdom — Worth a look. The niche generates £68K/yr across 50 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +44.4% over the last 90 days.
Search demand for Bar Mats on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.9× the quietest.