bar mats
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great289.48avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Avg price
Good£13.65avg listing price — sweet spot $15–$100
Price range
Good£3.78–£29.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£68K£68K/yr · 127K searches
According to Flapen's Amazon United Kingdom niche tracking, bar mats is a £68K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bar mats market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £55K–£68K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #454
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 72%
- Out of stock
- 8.7%
- Avg brand age
- 37 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
39 flat
Sellers
51
Top-5 brand share
38%
Top 20: 82%
Top-5 click share
32%
Top 20: 71%
Open market
56%
- Hongtellor11%
- bar@drinkstuff7%
- Tebery7%
- ShopQuality4U7%
- CiciIng6%
- Generic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top bar mats search terms
- bar mat28K/yr
- bar mats for home pub25K/yr
- bar mats27K/yr
- bar runner19K/yr
- bar runners for home pub9K/yr
- bar runners8K/yr
- rubber bar mat6K/yr
- bar mats for countertop5K/yr
Top bar mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hongtellor Bar service mat 2pcs Non-Slip Rubber Bar Service Mats Black 12 x 6 bar mats whiskey beer coffee glass mats for coffee bar kitchen restaurant countertops-Black
Hongtellor£8.054.4★104 rev
bar@drinkstuff Rubber Bar Mat 15/39cm Single
bar@drinkstuff£3.784.4★625 rev
CiciIng 12 x 6 Bar Mat Rubber Bar Service Mat Draining Mat Crockery Coffee Tamper Mat Spill Mat Quick Drying for Bar Kitchen Café Restaurants Counter (Black)
CiciIng£4.944.6★229 rev
Jucoan 4 Pack Bar Mat 30 x 15 x 1 cm Thicken Rubber Bar Service Mat Heavy Duty Anti-Slip Countertop Drink Spill Mats for Coffee Shops Bar Home and Hotel
Jucoan£10.394.6★317 rev
Daily Gifts Personalised Any Text Beer Mat Label Bar Runner Ideal Home Pub Cafe Occasion 73 (46x23cm)
Daily Gifts£12.794.4★28 rev
Newest
by launch date
Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party
Generic£11.312 rev
Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party
Generic£8.972 rev
CiciIng 12 x 6 Bar Mat Rubber Bar Service Mat Draining Mat Crockery Coffee Tamper Mat Spill Mat Quick Drying for Bar Kitchen Café Restaurants Counter (Black)
CiciIng£4.94229 rev
WOPPLXY 12 PCS Rubber Bar Mat 12 x 6 Rubber Bar Service Spill Mat Durable PVC Bar Accessories Mat Pad for Home Pub Kitchen Restaurant Countertop (6 Rectangular and 6 Round)
WOPPLXY£13.056 rev
ASelected Bar Mat 45X30Cm 1Cm Thick Durable And Stylish Bar Mat Overflow Anti-Slip Used In Kitchens Beer Glasses Home Bars Coffee Shops And Restaurants
ASelected£6.7119 rev
Trending
90-day click momentumDarts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party
Generic£8.972.9★
Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party
Generic£11.315.0★
Tebery 4 Pack 30x15cm Rubber Bar Mats 12 X 6 Black Bar Service Spill Drying Mat
Tebery£10.064.7★
Hongtellor Bar service mat 2pcs Non-Slip Rubber Bar Service Mats Black 12 x 6 bar mats whiskey beer coffee glass mats for coffee bar kitchen restaurant countertops-Black
Hongtellor£8.054.4★
bar@drinkstuff Rubber Bar Mat 15/39cm Single
bar@drinkstuff£3.784.4★
What buyers say about bar mats
What buyers praise and complain about, mined from review topics.What buyers love
“Well made item”
“Better than I expected”
“Great value”
“Lovely personalised gift”
“Design is 5 star”
“Perfect for my outside bar”
“Easy to clean”
“The print is really clear and sharp; the colours are nice and bold; it looks and feels like something of professional quality”
“Overall its a great size”
“colour very impressed”
What buyers complain about
“thin I thought they would of been a lot thicker”
“Small size”
“Was hoping coasters were not smooth on upper side so didnt stick to glasses”
“unable to give it as a gift as it looked awful”
“Edges not straight when laid out flat”
“just a pity there was a mistake in the printing process”
“Not of the quality expected for the price”
“I wouldn't expect it to be very absorbant”
Top return reasons
Common questions
- Is bar mats profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 50 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +44.4%. Flapen's verdict: Worth a look (62/100).
- How competitive is the bar mats niche?
- 39 brands and 51 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in bar mats?
- Top complaints mined from reviews: Thickness, Size-Overall, Adhesion/Stickiness. The return rate is 0.5%.
- When does demand for bar mats peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the bar mats niche?
- Listings span £3.78–£29.81; the average listing price is £13.65 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.