Skip to content

Bar Mats

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $68K a year here, so Bar Mats is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£68K/yr127K searches / yr
90-day growth
+44.4%search demand this quarter
Competition
32%top-5 click share · 39 brands · 51 sellers

Flapen Score

Bar Mats against its category

The dotted line is the Home & Garden average. Past it, Bar Mats is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bar Mats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bar Mats 127K times last year and spent an estimated £68K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+44.4%
Conversion, latest week
4.0%
Market size, estimated
£68Ka year
Peak month
December1.9× the quietest month
Top search term
bar mat28K searches a year

02 · Price

A sale here is worth £13.65.

Listings sell for £13.65 on average, from £3.78 to £29.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.65 that is £0 to £1K a year per listing.

Average price
£13.65under the $15 to $100 sweet spot
Price range
£3.78–£29.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #454 within Racks & Holders. It carries 289 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
80%
Out of stock, average day
8.7%
Average rank
#454in Racks & Holders
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bar Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 flat

Sellers

51

Top-5 brand share

38%

Top 20: 82%

Top-5 click share

32%

Top 20: 71%

Open market

56%

  • Hongtellor11%
  • bar@drinkstuff7%
  • Tebery7%
  • ShopQuality4U7%
  • CiciIng6%
  • Generic5%

Demand

Bar Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Bar Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bar mat28K/yr
  • bar mats for home pub25K/yr
  • bar mats27K/yr
  • bar runner19K/yr
  • bar runners for home pub9K/yr
  • bar runners8K/yr
  • rubber bar mat6K/yr
  • bar mats for countertop5K/yr

Reviews and returns

What reviews say buyers love and hate about Bar Mats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness27%−0.13

thin I thought they would of been a lot thicker

Very thin material

It's the very thin style

Size-Overall19%+0.39

Small size

Would've liked slightly larger

Small,

Adhesion/Stickiness8%−0.02

Was hoping coasters were not smooth on upper side so didnt stick to glasses

Gifting Purpose8%−0.05

unable to give it as a gift as it looked awful

Flatness8%−0.05

Edges not straight when laid out flat

Love

Quality-Overall46%+2.53

Well made item

the beer mats are really good quality

Excellent product

Advertised Vs Actual Product9%+0.58

Better than I expected

As described

Exactly what I need

Value For Money6%

Great value

Good Value

Great price

Gifting Purpose4%−0.05

Lovely personalised gift

Great gift and looks good

Great gift idea

Design-Overall4%+0.22

Design is 5 star

cosmetically look great

The personalisation is well done

Return

0.5% Return rate 86% Fixable by listing

Size-Overall79%█▇▇███

Small size

Would've liked slightly larger

Small,

Quality-Overall3%█▁▅▁▅▁

Not of the quality expected for the price

Advertised Vs Actual Product3%▁▁█▁▁▁
Flatness2%█▁▁▁▅▁

Edges not straight when laid out flat

Design-Overall2%▁▁▁█▆▁

FAQ

Common Bar Mats questions

Answered from the same tracked data.