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Banqueting Roll

Banqueting Roll shows low returns (0.5%), but a small market ($85K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 21Growth 39Conversion 74Competition 33Returns 97Price range 41Avg price 62Brand share 45Review moat 75Quality gap 82
This niche Category average

Is Banqueting Roll profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Banqueting Roll is a £85K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Banqueting Roll: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.1% over the last 90 days and 6.9% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr8K
Search volume / yr+11.1%92K
Conversion rate6.9%
Avg price£13.43

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers11 · 14
Top-5 product click share65%
Open market22%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews500

Top Banqueting Roll products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Easy Shopping34%
  • Clearly21%
  • Tezraftaar10%
  • Sabco7%
  • Maxland6%
  • Talking Tables5%
  • Open — no brand owns it (5 brands, 16%)

Banqueting Roll demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR6.9%Products14Brands11Top 5 Brands78%OOS Rate11.9%Rating4.2★Reviews500Avg BSR#171
3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Banqueting Roll search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • banqueting roll35K/yr
  • banquet roll12K/yr
  • paper table cloth roll8K/yr
  • table cloth roll8K/yr
  • disposable table cloth roll7K/yr
  • banqueting roll white6K/yr
  • table cover roll4K/yr
  • paper table cloths disposable roll4K/yr
  • banquet roll table cover5K/yr
  • banquet rolls3K/yr

What reviews say buyers love and hate about Banqueting Roll

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall29%

very good quality, very easy to cut, 10/10

Value For Money20%

Excellent value

Advertised Vs Actual Product14%

Did the job

Thickness10%

Nice and thick

Ease Of Use6%

Easy to use

What buyers complain about

90% of reviews
Quality-Overall40%

Poor quality

Thickness17%

it is not the thickest ever

Strength10%

tears pretty easily

Color9%

it isnt white

Advertised Vs Actual Product7%

Rubbish, dont bother buying, image also very misleading

Banqueting Roll return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
31%
2Thin
16%
3Size-Overall
10%
4Color
10%
5Material Quality
8%

Common Banqueting Roll questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Banqueting Roll 53/100 on Amazon United Kingdom — Worth a look. The niche generates £85K/yr across 14 tracked products. Search demand moved +11.1% over the last 90 days.
Search demand for Banqueting Roll on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.