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Bankers Box

Fail

The top 5 brands take 97% of clicks, so Bankers Box is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£128K/yr65K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
64%top-5 click share · 7 brands · 33 sellers

Flapen Score

Bankers Box against its category

The dotted line is the Home & Garden average. Past it, Bankers Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bankers Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bankers Box 65K times last year and spent an estimated £128K. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
9.0%
Market size, estimated
£128Ka year
Peak month
September1.8× the quietest month
Top search term
bankers boxes with lids31K searches a year

02 · Price

A sale here is worth £21.75.

Listings sell for £21.75 on average, from £9.08 to £50.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £21.75 that is £2K to £5K a year per listing.

Average price
£21.75inside the $15 to $100 sweet spot
Price range
£9.08–£50.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Furniture. It carries 1,907 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#57in Furniture
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,907per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bankers Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

33

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 99%

Open market

1%

  • Bankers Box47%
  • BANKERS BOX37%
  • Q-Connect7%
  • W.E. Roberts4%
  • 5 Star2%
  • Morgan's Direct2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bankers Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Bankers Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bankers boxes with lids31K/yr
  • bankers box24K/yr
  • bankers boxes10K/yr

Reviews and returns

What reviews say buyers love and hate about Bankers Box

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Strength”
31%of negative reviews mention “Size-Overall”
0.1%of orders come back
“NOT LARGE”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bankers Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data