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Bankers Box

Fail

The top 5 brands take 97% of clicks, so Bankers Box is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£128K/yr65K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
64%top-5 click share · 7 brands · 33 sellers

Flapen Score

Bankers Box against its category

The dotted line is the Home & Garden average. Past it, Bankers Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bankers Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bankers Box 65K times last year and spent an estimated £128K. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
9.0%
Market size, estimated
£128Ka year
Peak month
September1.8× the quietest month
Top search term
bankers boxes with lids31K searches a year

02 · Price

A sale here is worth £21.75.

Listings sell for £21.75 on average, from £9.08 to £50.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £21.75 that is £2K to £5K a year per listing.

Average price
£21.75inside the $15 to $100 sweet spot
Price range
£9.08–£50.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Furniture. It carries 1,907 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#57in Furniture
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,907per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bankers Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

33

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

1%

  • Bankers Box47%
  • BANKERS BOX37%
  • Q-Connect7%
  • W.E. Roberts4%
  • 5 Star2%
  • Morgan's Direct2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bankers Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Bankers Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bankers boxes with lids31K/yr
  • bankers box24K/yr
  • bankers boxes10K/yr

Reviews and returns

What reviews say buyers love and hate about Bankers Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.34

NOT LARGE

Not fit for purpose

size is not as advertised

Strength26%−0.04

Very flimsy

Not as sturdy

Not Strong

Quality-Overall7%+1.15

very substandard quality

Poor quality, not strong at all

Awful quality

Advertised Vs Actual Product5%+0.54

Not as advertised

is misleading

Misleading information

Adhesion/Stickiness4%−0.01

Tape doesnt really stick to it

there were some that weren't glued together propely so couldn't be used

with fragile tape as well

Love

Strength30%−0.04

Fairly sturdy

These boxes are sturdy

Quite sturdy boxes

Quality-Overall16%+1.15

Excellent Product

Good quality box

Good quality boxes

Size-Overall11%−0.34

Fit for purpose

Very pleased with the size

Size perfect for what I wanted

Value For Money10%+1.44

Excellent value

Value for Money

Good value

Advertised Vs Actual Product9%+0.54

As advertised

Just what I needed

As described

Return

0.1% Return rate 79% Fixable by listing

Size-Overall71%█▇▇▇█▇

NOT LARGE

Not fit for purpose

size is not as advertised

Strength6%▇██▆▃▃

Very flimsy

Not as sturdy

Not Strong

Quality-Overall4%▁▃█▆▅▄

very substandard quality

Poor quality, not strong at all

Awful quality

Defective Material/Parts3%▆▃▃▃▃█
Water Resistance2%▄█▁▂▃▅

FAQ

Common Bankers Box questions

Answered from the same tracked data.