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Bamboo Steamer

Fail

Demand is soft, at -43.9% this quarter, so Bamboo Steamer is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£73K/yr103K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
77%top-5 click share · 9 brands · 22 sellers

Flapen Score

Bamboo Steamer against its category

The dotted line is the Home & Garden average. Past it, Bamboo Steamer is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bamboo Steamer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bamboo Steamer 103K times last year and spent an estimated £73K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
4.8%
Market size, estimated
£73Ka year
Peak month
December2.3× the quietest month
Top search term
bamboo steamer60K searches a year

02 · Price

A sale here is worth £14.80.

Listings sell for £14.80 on average, from £9.72 to £19.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.80 that is £4K to £7K a year per listing.

Average price
£14.80under the $15 to $100 sweet spot
Price range
£9.72–£19.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #2,830 within Cookware. It carries 1,138 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
10.8%
Average rank
#2,830in Cookware
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,138per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Bamboo Steamer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • KitchenCraft47%
  • Harcas12%
  • ecooe10%
  • Crystals9%
  • Flexzion7%
  • HEKOBAG6%
  • Open — no brand owns it (3 brands, 10%)

Demand

Bamboo Steamer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Bamboo Steamer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bamboo steamer60K/yr
  • dumpling steamer16K/yr
  • bamboo steamer basket16K/yr
  • bao bun steamer4K/yr
  • dim sum steamer4K/yr
  • steamer cooking bamboo3K/yr

Reviews and returns

What reviews say buyers love and hate about Bamboo Steamer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability37%−0.29

after having it for 6 months, the side of it started to break

Started cracking after 2 uses

Another downside is the liners that come with it – they didnt last at all

Quality-Overall22%−0.03

Not the best Ive seen

Good size, could be better quality

this one is not up in my ranking as a quality product

Value For Money6%+0.21

Costs a few pounds more than the cheapest alternative

Grip6%−0.04

slip out of place easily

Smell3%−0.02

the smell has started to wear off

However, when I first used it, there was quite a strong, unusual smell which was off-putting

not great due to the initial smell

Love

Quality-Overall30%−0.03

They're beautifully made

really well made

Really good quality

Size-Overall11%−0.03

Good size

This size is is suitable to fit almost all kinds of pans

fit nicely on a medium sized saucepan

Advertised Vs Actual Product11%+0.81

Brilliant exactly what I wanted

We got what we wanted

Exactly what I was after

Ease Of Cleaning11%+1.36

They're also very easy to clean

Sturdy and easy clean

Nice steamer,easily cleaned

Efficiency8%+1.00

does the job nicely

It works really well

Return

1.8% Return rate 79% Fixable by listing

Size-Overall75%▇▆▇▅██
Quality-Overall9%▄▄▃█▃▃

Not the best Ive seen

Good size, could be better quality

this one is not up in my ranking as a quality product

Functionality-Overall4%▁▃█▅▁▁
Advertised Vs Actual Product2%▁▆█▁▁▁
Material Quality2%▁█▁▁▁▁

FAQ

Common Bamboo Steamer questions

Answered from the same tracked data.