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Balloons 100 Pack

Fail

Prices span $3.48–$10.86, mostly outside the sweet spot, so Balloons 100 Pack is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£52K/yr56K searches / yr
90-day growth
+22.7%search demand this quarter
Competition
75%top-5 click share · 11 brands · 13 sellers

Flapen Score

Balloons 100 Pack against its category

The dotted line is the Home & Garden average. Past it, Balloons 100 Pack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloons 100 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balloons 100 Pack 56K times last year and spent an estimated £52K. The top 5 brands take 80% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+22.7%
Conversion, latest week
15.5%
Market size, estimated
£52Ka year
Peak month
July1.4× the quietest month
Top search term
balloons 100 pack50K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £3.48 to £10.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.99 that is £1K to £3K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£3.48–£10.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #180 within Party Supplies. It carries 1,000 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
21.1%
Average rank
#180in Party Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,000per listing
Listings tracked
14

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Balloons 100 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • Jiujuda927%
  • Kelfara18%
  • Omrel17%
  • QIFU11%
  • Euqvunn7%
  • ASIYUHY6%
  • Open — no brand owns it (5 brands, 14%)

Demand

Balloons 100 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Balloons 100 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.07

slightly smaller than normal balloons

They are massive

Very small

Color12%+0.28

Very pale

And variation of colours was ridiculous

Was not equal amount of colours at all

Inflation/Deflation11%−0.15

is to massively underfill them so they're just the right side of saggy

buy more balloons as most of these all popped after blowing them up they wasn't even half blown up

Quality-Overall6%+1.90

Poor quality

Advertised Vs Actual Product6%−0.07

insufficient to make the arches shown in the listing

not like the image at all

Smaller than 12 inches advertised

Love

Color23%+0.28

The colours are vibrant

Lovely colours

The colours are nice

Quality-Overall18%+1.90

overall quality is consistent

Excellent Product

I found them to be well made and durable

Value For Money16%+0.81

Amazing value

Excellent product for the money

Good value pack

Size-Overall6%−0.07

They are a great size

I am pleased with their size

These are a good size - they are stated size

Inflation/Deflation5%−0.15

Good quality and easy to inflate

Stayed fully inflated all night

They are decent, easy to use and inflate, and I was going to give 4/5

Return

0.3% Return rate 38% Fixable by listing

Color30%▁▆▇█▇▇

Very pale

And variation of colours was ridiculous

Was not equal amount of colours at all

Quality-Overall22%█▃▅▂▂▂

Poor quality

Inflation/Deflation15%▁▁▁▃▅█

is to massively underfill them so they're just the right side of saggy

buy more balloons as most of these all popped after blowing them up they wasn't even half blown up

Value For Money10%▁█▇▁▄▁

Cost

Thin4%▁▁▁█▅▅

FAQ

Common Balloons 100 Pack questions

Answered from the same tracked data.