balloons 100 pack
Skip itPrices mostly outside the sweet spot ($3.48–$10.86) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Good999.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£5.99avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 56K searches
Price range
Bad£3.48–£10.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, balloons 100 pack is a £52K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
balloons 100 pack market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 21.1%
- Avg brand age
- 30 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
13
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
14%
- Jiujuda927%
- Kelfara18%
- Omrel17%
- QIFU11%
- Euqvunn7%
- ASIYUHY6%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +22.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top balloons 100 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Pcs Multicoloured 12-Inch Latex Balloons Rainbow Assortment
Jiujuda9£3.484.1★86 rev
Kelfara Assorted Rainbow Party Balloons - 100 Pack 12 inch Multicolour Latex Balloons Helium Bright Color Balloon for Kids Birthday Rainbow Party Decorations Baby Shower Wedding Graduation
Kelfara£5.714.6★835 rev
Omrel Rainbow Balloons 100 Pack 12inch Party Birthday Balloons Colourful Balloon Multicoloured Latex Balloons Helium Balloons For Party Decoration Babyshower Wedding School Decor Carnival
Omrel£5.934.6★65 rev
110 Rainbow Balloons Pack Assorted Color 12 Inch Latex Balloons 11 Color Party Helium Balloon Colourful Balloons for Kids Birthday Decoration Graduation Baby Shower Party Supplies
Euqvunn£5.914.4★173 rev
ASIYUHY Rainbow Party Balloons 100 Pack 12 inch Multicoloured Balloon With 2 rolls of balloon ribbon Assorted Color Thicken Latex Colorful Balloons for Birthday Party Wedding Baby Shower Decorations
ASIYUHY£5.504.6★1,000 rev
Newest
by launch dateOmrel Rainbow Balloons 100 Pack 12inch Party Birthday Balloons Colourful Balloon Multicoloured Latex Balloons Helium Balloons For Party Decoration Babyshower Wedding School Decor Carnival
Omrel£5.9365 rev
QIFU Pastel Balloons 100 Pack Party Latex Balloon - 12 Inch Rainbow Balloon Macaron Pink Yellow Purple Green Blue Balloons For Kids Girl Birthday Party Decorations Princess Engagement Baby Shower
QIFU£5.71342 rev
QIFU White Balloons 100 Pack Party Balloon - 12 Inch White Birthday Party Balloon Helium Balloons With 1 White Balloon Ribbon Birthday Decorations Wedding Engagement Baby Shower Anniversary Retire
QIFU£5.36342 rev
QIFU Black Balloons 100 Pack Party Latex Balloons - 12 Inch Matte Birthday Party Balloon Helium Balloon With 1 Ribbon For Black Birthday Decorations For Men Wedding Anniversary Graduation Retire
QIFU£5.28342 rev
ZHIYE 200 Pack 12 10 5 Inch Party Balloons Assorted Rainbow Multicolour Matte Latex Balloon Suitable for Birthday Party Weddings Celebrations
ZHIYE£7.2145 rev
Trending
90-day click momentumQIFU Pastel Balloons 100 Pack Party Latex Balloon - 12 Inch Rainbow Balloon Macaron Pink Yellow Purple Green Blue Balloons For Kids Girl Birthday Party Decorations Princess Engagement Baby Shower
QIFU£5.714.6★
Omrel Rainbow Balloons 100 Pack 12inch Party Birthday Balloons Colourful Balloon Multicoloured Latex Balloons Helium Balloons For Party Decoration Babyshower Wedding School Decor Carnival
Omrel£5.934.6★
ZHIYE 200 Pack 12 10 5 Inch Party Balloons Assorted Rainbow Multicolour Matte Latex Balloon Suitable for Birthday Party Weddings Celebrations
ZHIYE£7.214.0★
Kelfara Assorted Rainbow Party Balloons - 100 Pack 12 inch Multicolour Latex Balloons Helium Bright Color Balloon for Kids Birthday Rainbow Party Decorations Baby Shower Wedding Graduation
Kelfara£5.714.6★
QIFU Black Balloons 100 Pack Party Latex Balloons - 12 Inch Matte Birthday Party Balloon Helium Balloon With 1 Ribbon For Black Birthday Decorations For Men Wedding Anniversary Graduation Retire
QIFU£5.284.6★
What buyers say about balloons 100 pack
What buyers praise and complain about, mined from review topics.What buyers love
“The colours are vibrant”
“overall quality is consistent”
“Amazing value”
“They are a great size”
“Good quality and easy to inflate”
“have lasted well”
“The description is accurate”
“bring lots of fun”
“the material feels strong”
“Good balloons very thick”
What buyers complain about
“slightly smaller than normal balloons”
“Very pale”
“is to massively underfill them so they're just the right side of saggy”
“Poor quality”
“insufficient to make the arches shown in the listing”
“found it surprisingly difficult to get them to pop”
“Balloons are very thin”
“Quite dirty”
“Cost”
“They look bright until blown up”
Top return reasons
Common questions
- Is balloons 100 pack profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 14 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the balloons 100 pack niche?
- 11 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in balloons 100 pack?
- Top complaints mined from reviews: Size-Overall, Color, Inflation/Deflation. The return rate is 0.3%.
- When does demand for balloons 100 pack peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the balloons 100 pack niche?
- Listings span £3.48–£10.86; the average listing price is £5.99 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.