Is balloon weights profitable to sell on Amazon United Kingdom?

The niche generates £236K/yr across 65 tracked products. 0 of 30 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (66/100).

How competitive is the balloon weights niche?

52 brands and 65 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in balloon weights?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Weight Heavy. The return rate is 1.3%.

When does demand for balloon weights peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the balloon weights niche?

Listings span £1.25–£18.16; the average listing price is £6.65 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.

balloon weights

Worth a look

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Review moat

Incredible83.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Great44%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£236K

£236K/yr · 413K searches

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Price range

Bad£1.25–£18.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£6.65

avg listing price — sweet spot $15–$100

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, balloon weights is a £236K/yr Amazon United Kingdom market (413K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 66/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

balloon weights market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: £200K–£266K; units × avg price
Conversion rate: 8.6%
Avg BSR: #1,765
Page quality: 0%
Prime: 91%
Sponsored: 89%
Out of stock: 11.2%
Avg brand age: 26 months
Avg seller age: 201 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

52 rising

Sellers

Top-5 brand share

44%

Top 20: 74%

Top-5 click share

31%

Top 20: 63%

Open market

53%

B&S Trendz14%
PARTYRAMA.CO.UK13%
RPP7%
amscan6%
SOL5%
Tolenre3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top balloon weights search terms

balloon weights246K/yr -0.9%6.0% conv.
balloon weights and ribbon52K/yr +2.6%7.0% conv.
balloon weight38K/yr -3.3%4.9% conv.
helium balloon weights26K/yr +4.2%6.2% conv.
weights for balloons10K/yr -2.9%4.9% conv.
balloon string and weights9K/yr +0.3%7.3% conv.
helium balloon weights and ribbon5K/yr +9.3%5.2% conv.
ballon weights5K/yr +15.7%8.8% conv.
balloons weights6K/yr -12.1%5.3% conv.
baloon weights5K/yr +10.5%8.3% conv.

All search terms

Top balloon weights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Balloon Weights 6 Pack Iridescent Foil Suitable for Helium Balloons at Birthdays Parties Events Weddings & Celebrations Heavy & Durable 85g

B&S Trendz£7.334.6★648 rev

PARTYRAMA.CO.UK Gold Foil Helium Balloon Weights 195gr - Pack of 12 - Durable & Colourful Weights for Birthdays Parties Events & Celebrations - Perfect Balloon Weight Holders

PARTYRAMA.CO.UK£9.134.8★486 rev

amscan 991365-15 - Fringed Foil Balloon Weight - 170 g Iridescent One Size

amscan£1.254.5★1,844 rev

SOL 24pk Helium Balloon Weights - Gold Plastic Party Accessories - Perfect for Securing Balloons at Birthdays Weddings New Year - Heavy Duty 205g Weights for Decorations and Large Celebrations

SOL£5.524.1★237 rev

B&S Trendz Balloon Weights 6 Pack Gold Foil Suitable for Helium Balloons at Birthdays Parties Events Weddings & Celebrations Heavy & Durable 85g.

B&S Trendz£7.324.5★171 rev

Newest

by launch date

12Pcs Balloon Weights and 2Pcs Ribbon 12-Piece Balloon Weight Set with Two Ribbons for Secure Balloon Display at Weddings Birthday Parties and Outdoor Events Compact 20x20x1cm Design

YcsRnn£6.832 rev

4mo ago

12 Pcs Magnetic Balloon Weights Reusable Helium Balloon Weight Stand Strong Magnets for Party Decorations Balloon Weights for Birthday Wedding Christmas Decorations Silver

VBVOO£4.990 rev

4mo ago

10PCS Balloon Weights Strong Reusable Helium Balloon Weights Set for Party Decorations Birthday Wedding Christmas & Halloween Celebrations(0-8KG)

Xiansini£4.794 rev

7mo ago

Mlifleue 14 Pcs Helium Balloon Weights and Ribbon Reusable Balloon Weight Set Balloons Stand Helium Balloons Weights for Birthday Wedding Party Decorations

Mlifleue£4.884 rev

9mo ago

20 Pcs Helium Balloon Weights for Party Decorations Ideal for Marries Birthdays and Special Events Silver Balloon Weights

ROBGZMQW£6.788 rev

9mo ago

What buyers say about balloon weights

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality”

Value For Money19%

“Good value for money”

Advertised Vs Actual Product12%

“As described, pleased with quality good value”

Weight Light11%

“Very lightweight”

Size-Overall8%

“Good size”

Ease Of Use7%

“Easy to use”

Magnetic Strength/Adsorption6%

“as magnetic held up really well on my metal curtain rail”

Weight Heavy4%

“Good weights”

Recycle/Reuse3%

“Good weight - can reuse on another occasion”

Color3%

“Vibrant black colour”

What buyers complain about

Size-Overall30%

“They are tiny”

Advertised Vs Actual Product17%

“Item not as it described”

Weight Heavy16%

“Not heavy enough for helium balloons”

Weight Light10%

“No weight to them at all”

Quality-Overall9%

“Poor quality”

Inflation/Deflation7%

“Not very good balloon holders”

Value For Money3%

“very disappointing these are sold on temu for a fraction of the price”

Functionality-Overall2%

“Didnt work”

Stretchability/Expandability/Elasticity1%

“That is not curling ribbon as shown in photos its bracelet making stretchy string”

Magnetic Strength/Adsorption1%

“Tiny magnets, not balloon weights”

Top return reasons

Size-Overall47%

Weight Heavy14%

Weight Light8%

Advertised Vs Actual Product5%

Functionality-Overall4%

Inflation/Deflation4%

Magnetic Strength/Adsorption4%

Quality-Overall3%