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Balloon Weights

Pass

Balloon Weights scores 66 out of 100, a Pass. Shoppers spend $236K a year here, demand is soft, at -0.5% this quarter, and returns run at 1.3% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£236K/yr413K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
31%top-5 click share · 52 brands · 65 sellers

Flapen Score

Balloon Weights against its category

The dotted line is the Home & Garden average. Past it, Balloon Weights is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloon Weights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balloon Weights 413K times last year and spent an estimated £236K. The top 5 brands take 44% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
8.6%
Market size, estimated
£236Ka year
Peak month
February1.9× the quietest month
Top search term
balloon weights246K searches a year

02 · Price

A sale here is worth £6.65.

Listings sell for £6.65 on average, from £1.25 to £18.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £6.65 that is £2K to £3K a year per listing.

Average price
£6.65under the $15 to $100 sweet spot
Price range
£1.25–£18.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,765 within Party Supplies. It carries 84 reviews at 3.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
91%
Out of stock, average day
11.2%
Average rank
#1,765in Party Supplies
Average rating
3.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
84per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Balloon Weights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

52 rising

Sellers

65

Top-5 brand share

44%

Top 20: 74%

Top-5 click share

31%

Top 20: 63%

Open market

53%

  • B&S Trendz14%
  • PARTYRAMA.CO.UK13%
  • RPP7%
  • amscan6%
  • SOL5%
  • Tolenre3%

Demand

Balloon Weights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Balloon Weights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balloon weights246K/yr
  • balloon weights and ribbon52K/yr
  • balloon weight38K/yr
  • helium balloon weights26K/yr
  • weights for balloons10K/yr
  • balloon string and weights9K/yr
  • helium balloon weights and ribbon5K/yr
  • ballon weights5K/yr
  • balloons weights6K/yr
  • baloon weights5K/yr

Reviews and returns

What reviews say buyers love and hate about Balloon Weights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.14

They are tiny

Very small

Smaller than I thought

Advertised Vs Actual Product17%−0.05

Item not as it described

Picture misleading

Dont trust the picture

Weight Heavy16%−0.02

Not heavy enough for helium balloons

Could have been a bit heavier

Not the heaviest

Weight Light10%−0.09

No weight to them at all

Too light

They are far too light to be fit for purpose

Quality-Overall9%+1.64

Poor quality

These are rubbish quality

the quality is poor

Love

Quality-Overall24%+1.64

Good quality

Great product

Quality

Value For Money19%+1.83

Good value for money

cheaper

Good price

Advertised Vs Actual Product12%−0.05

As described, pleased with quality good value

As described

Just what I was looking for

Weight Light11%−0.09

Very lightweight

Extremely light-weighted

Good quality weight

Size-Overall8%−0.14

Good size

Good size and are nice and cheery looking

Suitability

Return

1.3% Return rate 58% Fixable by listing

Size-Overall47%▅▇▇▇██

They are tiny

Very small

Smaller than I thought

Weight Heavy14%▄▄▃▆▇█

Not heavy enough for helium balloons

Could have been a bit heavier

Not the heaviest

Weight Light8%▅▆█▃▅▇

No weight to them at all

Too light

They are far too light to be fit for purpose

Advertised Vs Actual Product5%▅▅▇█▄▇

Item not as it described

Picture misleading

Dont trust the picture

Functionality-Overall4%█▂▂▇▅▃

Didnt work

Do not work

FAQ

Common Balloon Weights questions

Answered from the same tracked data.