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Balloon Weights

Balloon Weights shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

66
Worth a look
Market size 44Growth 25Conversion 81Competition 84Returns 88Price range 19Avg price 18Brand share 91Review moat 96Quality gap 99
This niche Category average

Is Balloon Weights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Balloon Weights is a £236K/yr Amazon United Kingdom market (413K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 66/100.

Balloon Weights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.5% over the last 90 days and 8.6% of searches end in a purchase.

£236K

revenue / yr

Units sold / yr40K
Search volume / yr-0.5%413K
Conversion rate8.6%
Avg price£6.65

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers52 · 65
Top-5 product click share31%
Open market56%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement89%
New entrants (1y)30· 0 succeeded
Avg rating3.6★
Avg reviews84

Top Balloon Weights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

52 rising

Sellers

65

Top-5 brand share

44%

Top 20: 74%

Top-5 click share

31%

Top 20: 63%

Open market

53%

  • B&S Trendz14%
  • PARTYRAMA.CO.UK13%
  • RPP7%
  • amscan6%
  • SOL5%
  • Tolenre3%

Balloon Weights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume413KCVR8.6%Products65Brands52Top 5 Brands44%OOS Rate11.2%Rating3.6★Reviews84Avg BSR#1,765
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Balloon Weights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • balloon weights246K/yr
  • balloon weights and ribbon52K/yr
  • balloon weight38K/yr
  • helium balloon weights26K/yr
  • weights for balloons10K/yr
  • balloon string and weights9K/yr
  • helium balloon weights and ribbon5K/yr
  • ballon weights5K/yr
  • balloons weights6K/yr
  • baloon weights5K/yr

What reviews say buyers love and hate about Balloon Weights

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall24%

Good quality

Value For Money19%

Good value for money

Advertised Vs Actual Product12%

As described, pleased with quality good value

Weight Light11%

Very lightweight

Size-Overall8%

Good size

What buyers complain about

97% of reviews
Size-Overall30%

They are tiny

Advertised Vs Actual Product17%

Item not as it described

Weight Heavy16%

Not heavy enough for helium balloons

Weight Light10%

No weight to them at all

Quality-Overall9%

Poor quality

Balloon Weights return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
47%
2Weight Heavy
14%
3Weight Light
8%
4Advertised Vs Actual Product
5%
5Functionality-Overall
4%

Common Balloon Weights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Balloon Weights 66/100 on Amazon United Kingdom — Worth a look. The niche generates £236K/yr across 65 tracked products. 0 of 30 products launched in the last 360 days are still selling. Search demand moved -0.5% over the last 90 days.
Search demand for Balloon Weights on Amazon United Kingdom is steady year-round — the busiest month runs 1.9× the quietest.