Is balloon sticks profitable to sell on Amazon United Kingdom?

The niche generates £100K/yr across 30 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the balloon sticks niche?

25 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in balloon sticks?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Strength. The return rate is 0.9%.

When does demand for balloon sticks peak?

Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the balloon sticks niche?

Listings span £2.88–£11.90; the average listing price is £6.90 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.

balloon sticks

Worth a look

Shows low returns (0.9%), but prices mostly outside the sweet spot ($2.88–$11.90) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great150.7

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£100K

£100K/yr · 199K searches

Avg price

Bad£6.90

avg listing price — sweet spot $15–$100

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Price range

Bad£2.88–£11.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, balloon sticks is a £100K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

balloon sticks market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £86K–£104K; units × avg price
Conversion rate: 7.3%
Avg BSR: #731
Page quality: 0%
Prime: 97%
Sponsored: 77%
Out of stock: 7.9%
Avg brand age: 25 months
Avg seller age: 212 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

47%

Top 20: 88%

Open market

42%

HXC20%
FLYH13%
JOYSKY10%
JINYUNMIN6%
RXKFIGX5%
ChengJunXin4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top balloon sticks search terms

balloon sticks93K/yr -17.8%6.2% conv.
balloon sticks and holders38K/yr -16.9%6.4% conv.
balloon holder16K/yr -9.1%2.7% conv.
balloon stick19K/yr -18.2%2.8% conv.
balloon holders10K/yr +9.3%3.0% conv.
balloons sticks5K/yr -12.5%6.4% conv.
balloon holder sticks6K/yr -28.6%4.8% conv.
balloon on stick3K/yr -21.0%0.3% conv.
plastic balloon sticks4K/yr -29.0%6.5% conv.
ballon sticks3K/yr -12.3%8.9% conv.

All search terms

Top balloon sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

120 Pcs 32cm Plastic Balloon Stick with Cups Balloon Sticks and Holders Reusable for Wedding Birthday Holidays Anniversary Party Decor White

HXC£7.594.3★61 rev

50 Pcs Balloon Sticks FLYH 32cm Plastic Reusable Thicken Durable Milk-White Sticks Holders with Cups for Party Decor

FLYH£6.994.3★228 rev

JOYSKY 2 Sets Balloon Stand For Table Balloon Holders For Tables For Weddings Birthday Parties Business Events Festival Celebrations Christmas Opening Ceremonies Childrens Activities

JOYSKY£5.134.2★40 rev

Balloon Stand Kit 6pcs with Plastic Balloon Sticks and Holders Reusable Display for Birthday Table Decorations Party Table Decorations and Centrepiece

JINYUNMIN£8.954.4★645 rev

RXKFIGX 50 PCS Balloon Sticks Macaron-Color Balloon Holder Sticks Reusable Balloons Sticks Holders with Cups for Balloons Party Decor Shower Birthday Party Graduation Wedding

RXKFIGX£6.654.4★53 rev

Newest

by launch date

120PCS 32cm Balloon Sticks and Holders for Foil Helium Balloons on Stick with Cups Clips Glue Dots Reusable White Plastic Balloon holder Sticks for Table Anniversary Party Wedding Birthday Decoration

YADODO£7.003 rev

3mo ago

ChengJunXin 100 Pcs 32cm Plastic Balloon Stick with Cups - Balloon Sticks and Holders Reusable for Wedding Birthday Party Decor White Balloon Sticks Kit for Anniversary Celebration Supplies.

ChengJunXin£5.901 rev

4mo ago

120PCS Balloon Sticks with Cups 32cm Reusable White Balloon Sticks and Holders Plastic Balloon Holder for Party Decorations Birthday Wedding Graduation Festival Celebrations Anniversary

QMLING£6.793 rev

4mo ago

Muexoee 600 PCS Removable Balloon Glue Dots Extra Strong Double Sided Sticky Spots for Birthday Wedding Christmas Decor & DIY Scrapbooking Crafts

Muexoee£2.8816 rev

6mo ago

Xinjiayi 6 Pack Balloon Stand Kit Reusable Balloon Sticks With Base

Xinjiayi£8.465 rev

6mo ago

What buyers say about balloon sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Brilliant - gives excellent results”

Value For Money17%

“Good for the price”

Advertised Vs Actual Product11%

“As advertised”

Ease Of Use10%

“Easy to Use”

Assembly/Installation8%

“Assembly was straight forward”

Display-Overall7%

“Was a beautiful display”

Adhesion/Stickiness3%

“These are fantastic, I bought them to help stick some balloons together, the stickiness works well and holds perfectly”

Recycle/Reuse3%

“Can be reused”

Eco Friendliness3%

“Great as take home party gifts paired with eco friendly, biodegradable balloons”

Size-Overall3%

“Fit for purpose”

What buyers complain about

Adhesion/Stickiness14%

“Sticky sticky dots”

Quality-Overall14%

“Bad quality”

Strength14%

“Really flimsy and difficult to assemble”

Ease Of Use13%

“Unable to use”

Assembly/Installation7%

“Quite fiddly to put together”

Instructions/User Manual/Troubleshooting4%

“Instructions would have helped the less knowledgable”

Socket/Port/Plug4%

“connectors didnt fit snuggly into the rods meaning they were loose”

Inflation/Deflation4%

“Not the easiest to hold a balloon straight and upright”

Add-Ons/Attachments3%

“can not stay upright with anything attached to it”

Value For Money2%

“So very expensive as cant use both”

Top return reasons

Defective Material/Parts21%

Strength14%

Size-Overall13%

Quality-Overall10%

Functionality-Overall6%

Mechanism Issues4%

Compatibility-Overall4%