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Balloon Sticks

Maybe

Returns run at only 0.9% of orders. But prices span $2.88–$11.90, mostly outside the sweet spot, so Balloon Sticks is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£100K/yr199K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
47%top-5 click share · 25 brands · 28 sellers

Flapen Score

Balloon Sticks against its category

The dotted line is the Home & Garden average. Past it, Balloon Sticks is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloon Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balloon Sticks 199K times last year and spent an estimated £100K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
7.3%
Market size, estimated
£100Ka year
Peak month
October2.5× the quietest month
Top search term
balloon sticks93K searches a year

02 · Price

A sale here is worth £6.90.

Listings sell for £6.90 on average, from £2.88 to £11.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.90 that is £2K to £3K a year per listing.

Average price
£6.90under the $15 to $100 sweet spot
Price range
£2.88–£11.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #731 within Party Supplies. It carries 151 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
97%
Out of stock, average day
7.9%
Average rank
#731in Party Supplies
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
151per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Balloon Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

28

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

47%

Top 20: 88%

Open market

42%

  • HXC20%
  • FLYH13%
  • JOYSKY10%
  • JINYUNMIN6%
  • RXKFIGX5%
  • ChengJunXin4%

Demand

Balloon Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Balloon Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balloon sticks93K/yr
  • balloon sticks and holders38K/yr
  • balloon holder16K/yr
  • balloon stick19K/yr
  • balloon holders10K/yr
  • balloons sticks5K/yr
  • balloon holder sticks6K/yr
  • balloon on stick3K/yr
  • plastic balloon sticks4K/yr
  • ballon sticks3K/yr

Reviews and returns

What reviews say buyers love and hate about Balloon Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness14%−0.10

Sticky sticky dots

Not sticky

Very sticky too

Quality-Overall14%−0.06

Bad quality

Absolutely rubbish

Quality could be better

Strength14%−0.13

Really flimsy and difficult to assemble

Not very sturdy

Flimsy

Ease Of Use13%−0.02

Unable to use

Hard to remove the backing tape

Really hard to peel the back off

Assembly/Installation7%+0.59

Quite fiddly to put together

Really flimsy and difficult to assemble

A little tricky to assemble

Love

Quality-Overall18%−0.06

Brilliant - gives excellent results

Amazing quality

Great Product

Value For Money17%+0.53

Good for the price

Good value for money

Good value for money

Advertised Vs Actual Product11%+1.00

As advertised

Just what I needed

As described

Ease Of Use10%−0.02

Easy to Use

You will have to put around 3 dots in a balloon not that big although it was easy to use I would still recommend buying it

Brilliant, easy, cheap

Assembly/Installation8%+0.59

Assembly was straight forward

Easy to put together

Very easy to assemble

Return

0.9% Return rate 20% Fixable by listing

Defective Material/Parts21%▅▅▄▇█▅
Strength14%█▅█▃▆▇

Really flimsy and difficult to assemble

Not very sturdy

Flimsy

Size-Overall13%█▇█▄▂▆
Quality-Overall10%▄█▄▅█▆

Bad quality

Absolutely rubbish

Quality could be better

Functionality-Overall6%█▆▅██▇

FAQ

Common Balloon Sticks questions

Answered from the same tracked data.