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Balloon Ribbon

Fail

Prices span $1.28–$5.88, mostly outside the sweet spot, so Balloon Ribbon is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£169K/yr272K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
62%top-5 click share · 13 brands · 21 sellers

Flapen Score

Balloon Ribbon against its category

The dotted line is the Home & Garden average. Past it, Balloon Ribbon is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloon Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balloon Ribbon 272K times last year and spent an estimated £169K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
16.7%
Market size, estimated
£169Ka year
Peak month
November1.5× the quietest month
Top search term
balloon ribbon74K searches a year

02 · Price

A sale here is worth £3.72.

Listings sell for £3.72 on average, from £1.28 to £5.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £3.72 that is £5K to £6K a year per listing.

Average price
£3.72under the $15 to $100 sweet spot
Price range
£1.28–£5.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #42 within Sewing. It carries 873 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#42in Sewing
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
873per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Balloon Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

20%

  • DONQL22%
  • Gunwon19%
  • TONIFUL13%
  • Rowwait10%
  • Glick9%
  • HONGCI8%

Demand

Balloon Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Balloon Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balloon ribbon74K/yr
  • balloon string52K/yr
  • curling ribbon70K/yr
  • ribbon for balloons37K/yr
  • string for balloons9K/yr
  • balloon strings8K/yr
  • curling ribbon for balloons8K/yr
  • balloons string3K/yr
  • ribbons for balloons3K/yr
  • baloon string2K/yr

Reviews and returns

What reviews say buyers love and hate about Balloon Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall38%−0.04

on the worse quality side. ie worse than the curling ribbons they sell in poundland

Cheap quality

Poor quality

Advertised Vs Actual Product25%−0.05

Not at all what the picture would want you believe

Material Quality25%−0.17

Its very plastic

Color13%−0.03

- not very brightly coloured and easily breakable

Love

Quality-Overall29%−0.04

the quality is perfectly fine for gift wrapping

This was great good quality ribbon

Good quality

Color20%−0.03

nice colour

The colours are nice

Good bright white in colour

Value For Money16%+2.37

Worth it

Good value

Good value for money

Advertised Vs Actual Product16%−0.05

As described

Exactly what i needed

does what it says on the tin at a fair price

Ease Of Use11%+1.49

Useful

Roll off reel easily

Many uses

Return

0.7% Return rate 52% Fixable by listing

Color39%█▄▆▆▇▅

- not very brightly coloured and easily breakable

Thin17%▁▁█▇▅▅
Value For Money10%▁▁▃█▃▄
Size-Overall9%▄▆▁▁▁█
Quality-Overall8%▄█▃▁▁▃

on the worse quality side. ie worse than the curling ribbons they sell in poundland

Cheap quality

Poor quality

FAQ

Common Balloon Ribbon questions

Answered from the same tracked data.