balloon ribbon
Skip itPrices mostly outside the sweet spot ($1.28–$5.88) — this niche doesn't clear our bar today.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good872.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£169K£169K/yr · 272K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.72avg listing price — sweet spot $15–$100
Price range
Bad£1.28–£5.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, balloon ribbon is a £169K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
balloon ribbon market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £112K–£149K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 1.5%
- Avg brand age
- 31 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
21
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
20%
- DONQL22%
- Gunwon19%
- TONIFUL13%
- Rowwait10%
- Glick9%
- HONGCI8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top balloon ribbon search terms
- balloon ribbon74K/yr
- balloon string52K/yr
- curling ribbon70K/yr
- ribbon for balloons37K/yr
- string for balloons9K/yr
- balloon strings8K/yr
- curling ribbon for balloons8K/yr
- balloons string3K/yr
- ribbons for balloons3K/yr
- baloon string2K/yr
Top balloon ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Curling Ribbon Set 12 Rolls 5mm Balloon Ribbon 12 Colors CurlingRibbon Set Double Sided SatinRibbon Rolls for Crafts Balloons Wedding Christmas Festival or Birthday Party Decoration(10M/Roll)
Gunwon£2.544.5★318 rev
DONQL Balloon Ribbon Ribbons for Gift Wrapping 50M Per Roll Curling Ribbon of 5mm Width for Crafting Chirstmas Coloured Balloons (White)
DONQL£2.464.6★723 rev
5mm Wide Curling Ribbon Set 12 Rolls Balloon CurlingRibbon 12Colors CurlingBalloon String Gift Wrapping Ribbon Bow Ribbonfor Party Wedding DIY Festival Crafts (10m/Roll)
Rowwait£2.544.4★148 rev
TONIFUL 500 Yards Curling Ribbon-Balloon Ribbon-Balloon String for Art&Craft Decor Gift Wrapping Ribbons and Bows for Christmas New Year Birthday Gifts (Silver)
TONIFUL£4.334.6★1,393 rev
Glick White Curling Ribbon for Gift Wrapping Arts and Crafts Glick White Curling Ribbon KOPI10
Glick£1.284.6★148 rev
Newest
by launch date
NEBURORA 36 Rolls 36 Colors Curling Ribbon 1/5 Inch 11 Yards Balloon String Ribbon for Gift Wrapping Birthday Graduation Festival Wedding Party Decor Florist Art Craft Decor
NEBURORA£4.4735 rev
Woric 600 Yards Gold Curling Ribbon 1/5in Balloon String
woric£5.80621 rev
Naler 16 Rolls Curling Ribbon for Gift Wrapping 160M Total Metallic Balloon Ribbon String 8 Laser Colors Holographic Ribbons for Birthday Party Wedding DIY Crafts Decoration
Naler£3.2626 rev
50m Shiny Pink Curling Ribbon for Balloons - Laser Curly Ribbon for Gift Wrapping Art Crafts Wedding Birthday Party & Christmas Decorations
Cxryrzhe£2.54204 rev
woric 600 Yards White Curling Ribbon 1/5in Balloon String
woric£5.88621 rev
Trending
90-day click momentum
Bealif 2 Rolls White Curling Ribbon 5mm Ribbon White String 50m/roll for Gift Wrapping Flower Crafts Birthday Festival Wedding Christmas Decorations
Bealif£4.124.5★
DONQL Balloon Ribbon Ribbons for Gift Wrapping 50M Per Roll Curling Ribbon of 5mm Width for Crafting Chirstmas Coloured Balloons (Gold)
DONQL£2.354.6★
NEBURORA 36 Rolls 36 Colors Curling Ribbon 1/5 Inch 11 Yards Balloon String Ribbon for Gift Wrapping Birthday Graduation Festival Wedding Party Decor Florist Art Craft Decor
NEBURORA£4.474.5★
50m White Ribbon for Balloon String Decoration - 2 Rolls 5mm Shiny Curling String for Gifts Christmas Birthday Crafts Wedding
HONGCI£3.484.6★
TONIFUL 500 Yards Curling Ribbon-Balloon Ribbon-Balloon String for Art&Craft Decor Gift Wrapping Ribbons and Bows for Christmas New Year Birthday Gifts Graduation Supplies (White)
TONIFUL£5.124.7★
What buyers say about balloon ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is perfectly fine for gift wrapping”
“nice colour”
“Worth it”
“As described”
“Useful”
“All good very durable”
“Work really well”
“Strong and good quality”
What buyers complain about
“on the worse quality side. ie worse than the curling ribbons they sell in poundland”
“Not at all what the picture would want you believe”
“Its very plastic”
“- not very brightly coloured and easily breakable”
Top return reasons
Common questions
- Is balloon ribbon profitable to sell on Amazon United Kingdom?
- The niche generates £169K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the balloon ribbon niche?
- 13 brands and 21 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in balloon ribbon?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Material Quality. The return rate is 0.7%.
- When does demand for balloon ribbon peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the balloon ribbon niche?
- Listings span £1.28–£5.88; the average listing price is £3.72 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.