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Balloon Ribbon

prices mostly outside the sweet spot ($1.28–$5.88) — Balloon Ribbon doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 35Growth 27Conversion 98Competition 39Returns 97Price range 0Avg price 10Brand share 54Review moat 66Quality gap 25
This niche Category average

Is Balloon Ribbon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Balloon Ribbon is a £169K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.

Balloon Ribbon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.8% over the last 90 days and 16.7% of searches end in a purchase.

£169K

revenue / yr

Units sold / yr40K
Search volume / yr+1.8%272K
Conversion rate16.7%
Avg price£3.72

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers13 · 21
Top-5 product click share62%
Open market28%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement87%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews873

Top Balloon Ribbon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

20%

  • DONQL22%
  • Gunwon19%
  • TONIFUL13%
  • Rowwait10%
  • Glick9%
  • HONGCI8%

Balloon Ribbon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume272KCVR16.7%Products23Brands13Top 5 Brands72%OOS Rate1.5%Rating4.6★Reviews873Avg BSR#42
9K7KSpike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Top Balloon Ribbon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • balloon ribbon74K/yr
  • balloon string52K/yr
  • curling ribbon70K/yr
  • ribbon for balloons37K/yr
  • string for balloons9K/yr
  • balloon strings8K/yr
  • curling ribbon for balloons8K/yr
  • balloons string3K/yr
  • ribbons for balloons3K/yr
  • baloon string2K/yr

What reviews say buyers love and hate about Balloon Ribbon

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall29%

the quality is perfectly fine for gift wrapping

Color20%

nice colour

Value For Money16%

Worth it

Advertised Vs Actual Product16%

As described

Ease Of Use11%

Useful

What buyers complain about

100% of reviews
Quality-Overall38%

on the worse quality side. ie worse than the curling ribbons they sell in poundland

Advertised Vs Actual Product25%

Not at all what the picture would want you believe

Material Quality25%

Its very plastic

Color13%

- not very brightly coloured and easily breakable

Balloon Ribbon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
39%
2Thin
17%
3Value For Money
10%
4Size-Overall
9%
5Quality-Overall
8%

Common Balloon Ribbon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Balloon Ribbon 46/100 on Amazon United Kingdom — Skip it. The niche generates £169K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +1.8% over the last 90 days.
Search demand for Balloon Ribbon on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.5× the quietest.