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Balloon Pump

Maybe

Buyers convert on 10.2% of searches. But prices span $2.39–$17.59, mostly outside the sweet spot, so Balloon Pump is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£925K/yr1.1M searches / yr
90-day growth
+34.4%search demand this quarter
Competition
52%top-5 click share · 21 brands · 33 sellers

Flapen Score

Balloon Pump against its category

The dotted line is the Home & Garden average. Past it, Balloon Pump is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloon Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balloon Pump 1.1M times last year and spent an estimated £925K. The top 5 brands take 66% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £925K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+34.4%
Conversion, latest week
10.2%
Market size, estimated
£925Ka year
Peak month
June1.6× the quietest month
Top search term
balloon pump579K searches a year

02 · Price

A sale here is worth £8.42.

Listings sell for £8.42 on average, from £2.39 to £17.59. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £8.42 that is £25K to £34K a year per listing.

Average price
£8.42under the $15 to $100 sweet spot
Price range
£2.39–£17.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£25K–£34K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #826 within Party Supplies. It carries 935 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
93%
Out of stock, average day
5.1%
Average rank
#826in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
935per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Balloon Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£92K£139K£185K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

33

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

52%

Top 20: 93%

Open market

28%

  • YEPVIE21%
  • RMTech15%
  • Scott 1114%
  • FLSEPAMB10%
  • Active 1007%
  • ouyili6%

Demand

Balloon Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Balloon Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balloon pump579K/yr
  • balloon pump electric204K/yr
  • electric balloon pump148K/yr
  • balloon pump hand21K/yr
  • ballon pump13K/yr
  • balloons pump electric13K/yr
  • manual balloon pump10K/yr
  • baloon pump13K/yr
  • balloon inflator12K/yr
  • balloons pump11K/yr

Reviews and returns

What reviews say buyers love and hate about Balloon Pump

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level19%−0.10

very noisy

very loud

REALLY loud

Inflation/Deflation12%−0.06

it was impossible to blow up balloons at all with them

Inflated lots of balloons in no time

Sucks out the air that gets pumped in

Heating7%−0.05

did overheat

tends to get a bit hot

overheats quickly

Quality-Overall7%+0.15

Terrible product

Not good quality

Absolute rubbish

Size-Overall7%+0.36

The lead is VERY short

Small

It is slightly smaller than the average balloon pump

Love

Ease Of Use23%+1.74

Easy to use

Easy enough to work around

Made my life a lot easier

Value For Money16%+1.65

Good for the price

Excellent value for money

Good value for money

Inflation/Deflation14%−0.06

Inflates super quick

Fast pumping

Works perfectly well for inflating toys etc

Quality-Overall14%+0.15

Very good, made my work easier

Excellent piece of kit

Good Quality

Advertised Vs Actual Product8%+0.14

As Advertised

As described

Does what it says

Return

1.9% Return rate 15% Fixable by listing

Functionality-Overall25%█▇▆██▇

Did not work for me

doesnt work too well

It now doesn't work at all

Size-Overall13%█▇▆▇▅▅

The lead is VERY short

Small

It is slightly smaller than the average balloon pump

Value For Money9%▄██▆▅▅
Noise Level9%█▃█▇▇▄

very noisy

very loud

REALLY loud

Heating8%▅▃▅▅█▇

did overheat

tends to get a bit hot

overheats quickly

FAQ

Common Balloon Pump questions

Answered from the same tracked data.