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Balloon Hoop

Maybe

The average product has only 150 reviews. But shoppers spend only $40K a year here, so Balloon Hoop is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£40K/yr55K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
28%top-5 click share · 33 brands · 37 sellers

Flapen Score

Balloon Hoop against its category

The dotted line is the Home & Garden average. Past it, Balloon Hoop is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloon Hoop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balloon Hoop 55K times last year and spent an estimated £40K. The top 5 brands take 50% of clicks. Demand peaks in Oct. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
4.1%
Market size, estimated
£40Ka year
Peak month
October1.9× the quietest month
Top search term
balloon hoop15K searches a year

02 · Price

A sale here is worth £17.64.

Listings sell for £17.64 on average, from £4.47 to £27.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.64 that is £0 to £2K a year per listing.

Average price
£17.64inside the $15 to $100 sweet spot
Price range
£4.47–£27.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #897 within Party Supplies. It carries 150 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
91%
Out of stock, average day
6.4%
Average rank
#897in Party Supplies
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
150per listing
Listings tracked
56

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Balloon Hoop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£799£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

37

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

28%

Top 20: 71%

Open market

45%

  • Nwvuop17%
  • PILIN11%
  • Eidoct9%
  • Ceither7%
  • BLUEQUENAIL6%
  • Vlocky5%

Demand

Balloon Hoop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Balloon Hoop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balloon hoop15K/yr
  • half balloon arch stand8K/yr
  • balloon hoop stand7K/yr
  • round balloon arch stand6K/yr
  • half arch balloon stand5K/yr
  • balloon circle stand3K/yr
  • balloon ring stand3K/yr
  • circle balloon arch stand3K/yr
  • balloon arch ring3K/yr
  • balloon frame stand3K/yr

Reviews and returns

What reviews say buyers love and hate about Balloon Hoop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.21

Horrible quality

Cheap quality

- Poor quality- Damaged item

Assembly/Installation19%+1.71

I'd advise not to attempt assembly alone

Didn't assemble into a circle

it wasnt as quick to assemble as I hoped

Strength14%−0.07

flimsy as anything

Not sturdy

it wasn't very strong

Durability6%−0.04

After 2 hours I gave up

Base broke within hour of first use

Color6%−0.06

Arch arrived and is a horrible yellow colour

Not a hoop This has come bright yellow not gold as described

was actually yellow

Love

Assembly/Installation24%+1.71

Assembly was straightforward

Easy to set up

Easy to assemble

Quality-Overall16%−0.21

The quality of the frame is excellent

Very good product with all essentials needed and as described

Amazing quality

Value For Money13%+1.01

good value

Good value for money

Great for the price

Strength11%−0.07

Sturdy and beautiful

The poles feel strong individually

Solid and Sturdy Good Quality Ring

Design-Overall6%

I got quite handy making balloon arches

Perfect for the decoration i needed

The item looks fine

Return

4.4% Return rate 34% Fixable by listing

Size-Overall28%▇▇██▆▇

Didnt fit well together so husband had to bend it to fit, poor instructions

its very big

Bigger than I thought

Defective Material/Parts12%▅██▆▆▆
Quality-Overall10%█▆█▆▅▄

Horrible quality

Cheap quality

- Poor quality- Damaged item

Strength9%▇▇▅▅▃█

flimsy as anything

Not sturdy

it wasn't very strong

Functionality-Overall6%▄▅▆█▅▆

FAQ

Common Balloon Hoop questions

Answered from the same tracked data.