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Balloon Brawlers

Fail

Demand is soft, at -75.5% this quarter, so Balloon Brawlers is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£25K/yr26K searches / yr
90-day growth
-75.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Balloon Brawlers against its category

The dotted line is the Home & Garden average. Past it, Balloon Brawlers is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloon Brawlers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balloon Brawlers 26K times last year and spent an estimated £25K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-75.5%
Conversion, latest week
10.0%
Market size, estimated
£25Ka year
Peak month
December236.3× the quietest month
Top search term
balloon fencing game7K searches a year

02 · Price

A sale here is worth £9.69.

Listings sell for £9.69 on average, from £5.85 to £13.41. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £9.69 that is £969 to £2K a year per listing.

Average price
£9.69under the $15 to $100 sweet spot
Price range
£5.85–£13.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£969–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #953 within Party Supplies. It carries 14 reviews at 3.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#953in Party Supplies
Average rating
3.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
14per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Balloon Brawlers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • nnOuOnn51%
  • Yiduohua25%
  • Moxychrony24%

Demand

Balloon Brawlers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 236.3×

Search terms

Top Balloon Brawlers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balloon fencing game7K/yr
  • balloon fighting game4K/yr
  • balloon brawlers game8K/yr
  • balloon brawlers7K/yr

Reviews and returns

What reviews say buyers love and hate about Balloon Brawlers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%

slightly different from images

Inflation/Deflation25%

balloons are hard to keep on

Quality-Overall25%

Not a great product at all, poor quality,slightly different from images

Value For Money25%

Waste of money

Return

2.1% Return rate 14% Fixable by listing

Defective Material/Parts43%▅██▁▁▁
Quality-Overall14%█▁▁▁▁▁

Not a great product at all, poor quality,slightly different from images

Advertised Vs Actual Product14%▁▁▁█▁▁

slightly different from images

Instructions/User Manual/Troubleshooting14%▁▁▁▁▁█
Ease Of Use14%▁▁▁▁▁█

FAQ

Common Balloon Brawlers questions

Answered from the same tracked data.