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Balloon Boxes

Fail

Shoppers spend only $18K a year here, so Balloon Boxes is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£18K/yr69K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
47%top-5 click share · 24 brands · 29 sellers

Flapen Score

Balloon Boxes against its category

The dotted line is the Home & Garden average. Past it, Balloon Boxes is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloon Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balloon Boxes 69K times last year and spent an estimated £18K. The top 5 brands take 66% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
2.7%
Market size, estimated
£18Ka year
Peak month
November2.1× the quietest month
Top search term
balloon boxes27K searches a year

02 · Price

A sale here is worth £9.63.

Listings sell for £9.63 on average, from £4.08 to £15.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.63 that is £0 to £963 a year per listing.

Average price
£9.63under the $15 to $100 sweet spot
Price range
£4.08–£15.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£963
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #636 within Party Supplies. It carries 701 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
18.9%
Average rank
#636in Party Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
701per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Balloon Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£547£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

24 rising

Sellers

29

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

47%

Top 20: 86%

Open market

28%

  • Wayfun20%
  • QIFU17%
  • AHAQU12%
  • JOYSKY11%
  • EujRcf7%
  • FengRise5%

Demand

Balloon Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Balloon Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balloon boxes27K/yr
  • balloon boxes with letters14K/yr
  • balloon box17K/yr
  • balloon boxes with numbers4K/yr
  • birthday balloon boxes1K/yr
  • ballon box1K/yr
  • boxes for balloons861/yr
  • clear balloon boxes735/yr
  • balloon boxes plain708/yr
  • birthday boxes for balloons546/yr

Reviews and returns

What reviews say buyers love and hate about Balloon Boxes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength29%−0.15

Cheap product - very flimsy

Super flimsy

the card for the box a little flimsy

Advertised Vs Actual Product14%−0.04

Poor advertising

Not as described

Instructions/User Manual/Troubleshooting12%−0.06

No instructions

Thickness9%+0.39

Quit thin so a little fiddly

Assembly/Installation5%+1.23

There's obviously a bit of assembly involved with this because of the nature of the product

a tricky assembly

I found the setup more frustrating than expected because there werent clear instructions included

Love

Quality-Overall40%+2.45

Balloons are about what youd expect quality-wise

Excellent quality

Good product

Assembly/Installation16%+1.23

Easy to assemble

easy to construct

The boxes were easy to put together

Value For Money8%−0.05

Good value for the money

Great value for money

Recycle/Reuse7%+0.53

Can be reused

What I like is that they are reusable and good size

Advertised Vs Actual Product6%−0.04

As described

Return

1.2% Return rate 59% Fixable by listing

Size-Overall47%▅▆█▆▄▄
Strength11%▅█▅▂▃█

Cheap product - very flimsy

Super flimsy

the card for the box a little flimsy

Quality-Overall8%█▁▂▂▅▂

Cheap product - very flimsy

Value For Money8%█▇▆▁▆▇

Overall not quite as premium looking or feel as the description suggests - not good value for money to be honest

Assembly/Installation5%▁▁▁▃█▁

There's obviously a bit of assembly involved with this because of the nature of the product

a tricky assembly

I found the setup more frustrating than expected because there werent clear instructions included

FAQ

Common Balloon Boxes questions

Answered from the same tracked data.