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41

baldi mug

Skip it

Prices mostly outside the sweet spot ($4.16–$11.51) — this niche doesn't clear our bar today.

Market size 2Growth 67Conversion 36Competition 27Returns 98Price range 0Avg price 22Brand share 48Review moat 95Quality gap 30

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great105.8

avg incumbent reviews — the moat a new listing must climb

Growth

Good+46.5%

90-day search growth — must beat 0% to launch

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.89

avg listing price — sweet spot $15–$100

Market size

Bad£7K

£7K/yr · 32K searches

Price range

Bad£4.16–£11.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, baldi mug is a £7K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

baldi mug market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
£20K–£24K
units × avg price
Conversion rate
2.9%
Avg BSR
#1,294
Page quality
0%
Prime
87%
Sponsored
80%
Out of stock
1.9%
Avg brand age
30 months
Avg seller age
199 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

13

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Custom Moments36%
  • TheAbstractix15%
  • SC Products9%
  • Snapit9%
  • VIROSA7%
  • SAMAR7%
  • Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 19.6×

Top baldi mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£72820%£1K30%£2K40%£3K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about baldi mug

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose26%

“Overall, a really good gift idea”

Quality-Overall17%

“Good quality solid mug”

Value For Money14%

“Good price”

Design-Overall11%

“The design itself looks good”

Color8%

“The design is identical and the colours are bright and vibrant”

Size-Overall6%

“Good size, not too small, and solid enough for everyday use”

Ease Of Use3%

“comfortable to hold”

Strength3%

“it feels like a sturdy”

Durability2%

“should hold up over time”

Advertised Vs Actual Product2%

“it's exactly as I expected”

What buyers complain about

Dishwasher Safe33%

“It doesnt state whether it is dishwasher safe”

Color17%

“Disappointing colours”

Size-Overall8%

“I wish it was a bit larger as I prefer bigger mugs”

Top return reasons

Size-Overall30%
Handle Quality30%
Color10%
Design-Overall10%
Gap/Hole10%
Gifting Purpose5%
Durability5%

Common questions

Is baldi mug profitable to sell on Amazon United Kingdom?
The niche generates £7K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.5%. Flapen's verdict: Skip it (41/100).
How competitive is the baldi mug niche?
12 brands and 13 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in baldi mug?
Top complaints mined from reviews: Dishwasher Safe, Color, Size-Overall. The return rate is 0.4%.
When does demand for baldi mug peak?
Demand peaks in Dec; the busiest month runs 19.6× the quietest.
What does it cost to enter the baldi mug niche?
Listings span £4.16–£11.51; the average listing price is £7.89 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.