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Baldi Mug

Fail

Prices span $4.16–$11.51, mostly outside the sweet spot, so Baldi Mug is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£7K/yr32K searches / yr
90-day growth
+46.5%search demand this quarter
Competition
69%top-5 click share · 12 brands · 13 sellers

Flapen Score

Baldi Mug against its category

The dotted line is the Home & Garden average. Past it, Baldi Mug is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baldi Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baldi Mug 32K times last year and spent an estimated £7K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+46.5%
Conversion, latest week
2.9%
Market size, estimated
£7Ka year
Peak month
December19.6× the quietest month
Top search term
baldi mug19K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £4.16 to £11.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £7.89 that is £789 to £2K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£4.16–£11.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£789–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,294 within Glassware. It carries 106 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
1.9%
Average rank
#1,294in Glassware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Baldi Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£728£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

13

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

17%

  • Custom Moments36%
  • TheAbstractix15%
  • SC Products9%
  • Snapit9%
  • VIROSA7%
  • SAMAR7%
  • Open — no brand owns it (6 brands, 17%)

Demand

Baldi Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 19.6×

Reviews and returns

What reviews say buyers love and hate about Baldi Mug

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Dishwasher Safe”
0.4%of orders come back
“It doesnt state whether it is dishwasher safe”
A buyer, on “Dishwasher Safe”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Baldi Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data