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Balcony Chair

Pass

Balcony Chair scores 66 out of 100, a Pass. Shoppers spend $122K a year here, search demand grew +82.7% this quarter, and returns run at 0.1% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£122K/yr281K searches / yr
90-day growth
+82.7%search demand this quarter
Competition
12%top-5 click share · 67 brands · 74 sellers

Flapen Score

Balcony Chair against its category

The dotted line is the Home & Garden average. Past it, Balcony Chair is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balcony Chair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balcony Chair 281K times last year and spent an estimated £122K. The top 5 brands take 45% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +82.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
+82.7%
Conversion, latest week
0.3%
Market size, estimated
£122Ka year
Peak month
May24.9× the quietest month
Top search term
bistro table and chairs set 264K searches a year

02 · Price

A sale here is worth £155.08.

Listings sell for £155.08 on average, from £15.93 to £762.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £155.08 that is £0 to £16K a year per listing.

Average price
£155.08above the $15 to $100 sweet spot
Price range
£15.93–£762.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #100 within Garden Furniture & Accessories. It carries 162 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
26%
Out of stock, average day
15.9%
Average rank
#100in Garden Furniture & Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
196

04 · Newcomers

Amazon counts 23 of last year's 72 launches as successful.

72 products launched here in the last 12 months. Amazon counts 23 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
72
Successful launches
23Amazon's first-year sales bar
Average brand age
43 months

Products

Top Balcony Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

67 rising

Sellers

74

Top-5 brand share

45%

Top 20: 79%

Top-5 click share

12%

Top 20: 35%

Open market

51%

  • Outsunny14%
  • Yaheetech14%
  • Samuel ALEXANDER7%
  • Hectare5%
  • Panana5%
  • PHI VILLA5%

Demand

Balcony Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 24.9×

Search terms

Top Balcony Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bistro table and chairs set 264K/yr
  • 6 seater garden table and chairs27K/yr
  • garden dining sets for 628K/yr
  • bistro table and chairs22K/yr
  • 6 seater garden table and chairs with parasol9K/yr
  • round garden table and chairs15K/yr
  • folding garden furniture13K/yr
  • outdoor bistro sets for 213K/yr
  • outdoor bistro set10K/yr
  • bistro garden set9K/yr

Reviews and returns

What reviews say buyers love and hate about Balcony Chair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation21%−0.04

Difficult to put together

Very difficult to assemble

Assembly is a nightmare

Quality-Overall9%

Very cheap quality

Not great quality

don't appreciate being the only quality control on the production line

Size-Overall6%−0.07

was too big

Smaller than anticipated

This is not fit for purpose

Rusts/Corrodes4%−0.08

Rusting after 1 year

Rust after two weeks

Rusted

Durability3%−0.06

Broke 1st time

Broke within 3 weeks

There are cracks

Love

Value For Money21%+2.42

great value for Money

fair price

Amazing value

Quality-Overall16%

Good quality and came quickly

Attractive and good quality set

Decent quality

Assembly/Installation15%−0.04

Easy assembly

Easy to install

Easy to assemble

Strength8%+0.46

Very strong

The table is very sturdy

Very sturdy construction

Comfort-Overall8%+0.95

Its very comfortable

Sitting comfortably

chairs are comfortable

Return

0.1% Return rate 33% Fixable by listing

Defective Material/Parts18%█▄▄▃▃▃
Size-Overall16%▁▄▄▇▇█

was too big

Smaller than anticipated

This is not fit for purpose

Quality-Overall11%▁▁▄▇▇█

Very cheap quality

Not great quality

don't appreciate being the only quality control on the production line

Assembly/Installation10%▁█▆▆▆█

Difficult to put together

Very difficult to assemble

Assembly is a nightmare

Color6%▁▁▇▅▅█

FAQ

Common Balcony Chair questions

Answered from the same tracked data.