Baking Tray
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -25.1% this quarter, so Baking Tray is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £1.4M/yr1.9M searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 49 sellers
Flapen Score
Baking Tray against its category
The dotted line is the Home & Garden average. Past it, Baking Tray is stronger. Inside it, weaker.
Market
The Baking Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baking Tray 1.9M times last year and spent an estimated £1.4M. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £1.4Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- baking tray626K searches a year
02 · Price
A sale here is worth £11.59.
Listings sell for £11.59 on average, from £3.01 to £19.07. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £11.59 that is £35K to £46K a year per listing.
- Average price
- £11.59under the $15 to $100 sweet spot
- Price range
- £3.01–£19.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £35K–£46K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #14 within Bakeware. It carries 1,548 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 86%
- Out of stock, average day
- 1.2%
- Average rank
- #14in Bakeware
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,548per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Baking Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3-Pack - Essentials Baking Tray Set 32cm -Non-Stick Tin Multi-Pack Set Oven Pan - Dishwasher Safe and Easy Clean by KITCHENEUR
- Price
- £8.04
- Rating
- 4.4/5
- Reviews
- 2,551
- Age
- 5y ago

Non-Stick Baking Trays Set of 3 32cm Oven Tray Set Baking Sheet & Cookie Sheet Heavy Duty Baking Tray Dishwasher Safe Easy Clean Bakeware by BLUES
- Price
- £7.93
- Rating
- 4.2/5
- Reviews
- 1,324
- Age
- 4y ago

ThingsPlus Set of 2 Baking Trays for Oven Non Stick Premium Carbon Steel Oven Trays Non Stick with Teflon Coating Durable & Easy-Clean NonStick Baking Tray Set for Cookies & Savories (32x22x2cm)
- Price
- £9.81
- Rating
- 4.4/5
- Reviews
- 1,044
- Age
- 3y ago

Russell Hobbs Nightfall Stone Baking Trays - Set of 2 38cm Non-Stick Oven Tray Lightweight Oven Sheet for Biscuits Cookies and Chips Easy Clean Durable Carbon Steel Bakeware PFOA Free
- Price
- £14.60
- Rating
- 4.5/5
- Reviews
- 1,273
- Age
- 6y ago

ProChef Brand Non-Stick Baking Tray Sets (3 x Oven Trays)
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 2,319
- Age
- 7y ago
Trending
estimated 90-day click momentum
Utensilas Baking Trays for Oven Non Stick Roasting Tins- Carbon Steel Roasting Trays & Oven Tray (PFOA Free) Bakeware for Cookies Cakes Baking Roasting Pack of 3 with 2 Free Silicone Mitts
- Price
- £18.61
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 6mo ago

Zuvo Baking Trays 3 Pack 32cm Non-Stick Carbon Steel Oven Tray Set
- Price
- £8.91
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 11mo ago

Russell Hobbs COMBO-8615A Nightfall Stone 38 cm Baking Tray Set - Set of 3 Non-Stick Oven Tray Oven Safe Up to 220C Oven Sheet for Biscuits Cookies & Chips Carbon Steel Bakeware PFOA Free Blue
- Price
- £16.76
- Rating
- 4.5/5
- Reviews
- 1,273
- Age
- 3y ago

ZENO Baking Trays for Oven Non Stick - 3 Set | Baking Trays for Oven | Cooking Tray for Ovens | Durable Carbon Steel Pan | Non-Stick Coating | Cooking and Roasting | Dishwasher Safe
- Price
- £11.46
- Rating
- 3.9/5
- Reviews
- 169
- Age
- 3y ago

Chef Aid Non-Stick Steel Roasting Tray Measuring 36.5 x 24.5 x 5.5 cm Approx with Deep Sides Making This a Ideal Roasting Tin use for Meat Vegetables Sides and More Grey
- Price
- £5.76
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 11y ago
Newest
by launch date
Utensilas Baking Trays for Oven Non Stick Roasting Tins- Carbon Steel Roasting Trays & Oven Tray (PFOA Free) Bakeware for Cookies Cakes Baking Roasting Pack of 3 with 2 Free Silicone Mitts
- Price
- £18.61
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 6mo ago

Morphy Richards Oven Tray Set 13x9 Heavy Duty Carbon Steel | Non-Stick Coating | Oven Dishwasher & Freezer Safe | Ideal for Baking Roasting & Grilling | 849004
- Price
- £11.40
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 10mo ago

Zuvo Baking Trays 3 Pack 32cm Non-Stick Carbon Steel Oven Tray Set
- Price
- £8.91
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 11mo ago

3 Pack Essentials Non-Stick Baking Oven Tray Set 35cm 31cm & 28cm Multi-Pack Oven/Pan Dishwasher Safe & Easy to Clean (Set of 3 (1 x 35 1 x 31 & 1 x 28cm))
- Price
- £9.23
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 1y ago

Fusion Bliss Non-Stick Baking Tray Set for Oven Heavy Duty Carbon Steel Roasting Trays & Oven Trays Bakeware for Cookies Cakes and Cooking Trays Assorted. Hand wash Recommended (Pack of 3)
- Price
- £19.07
- Rating
- 4.1/5
- Reviews
- 204
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
49
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 99%
Open market
29%
- Kitcheneur20%
- BLUES13%
- Russell Hobbs12%
- Chef Aid10%
- ThingsPlus10%
- Prochef6%
Demand
Baking Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Baking Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baking tray626K/yr
- oven tray304K/yr
- baking trays for oven non stick227K/yr
- baking trays172K/yr
- oven trays123K/yr
- oven trays non stick74K/yr
- baking tray set66K/yr
- non stick baking trays62K/yr
- cooking trays34K/yr
- baking trays for oven35K/yr
Reviews and returns
What reviews say buyers love and hate about Baking Tray
We read the reviews and the return reasons for every product selling here.
“NOT NON STICK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baking Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









