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Baking Tray

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -25.1% this quarter, so Baking Tray is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£1.4M/yr1.9M searches / yr
90-day growth
-25.1%search demand this quarter
Competition
57%top-5 click share · 18 brands · 49 sellers

Flapen Score

Baking Tray against its category

The dotted line is the Home & Garden average. Past it, Baking Tray is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Tray 1.9M times last year and spent an estimated £1.4M. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
6.4%
Market size, estimated
£1.4Ma year
Peak month
December2.2× the quietest month
Top search term
baking tray626K searches a year

02 · Price

A sale here is worth £11.59.

Listings sell for £11.59 on average, from £3.01 to £19.07. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £11.59 that is £35K to £46K a year per listing.

Average price
£11.59under the $15 to $100 sweet spot
Price range
£3.01–£19.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£46K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #14 within Bakeware. It carries 1,548 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
1.2%
Average rank
#14in Bakeware
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,548per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Baking Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£140K£281K£421K£561K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

49

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

29%

  • Kitcheneur20%
  • BLUES13%
  • Russell Hobbs12%
  • Chef Aid10%
  • ThingsPlus10%
  • Prochef6%

Demand

Baking Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Baking Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baking tray626K/yr
  • oven tray304K/yr
  • baking trays for oven non stick227K/yr
  • baking trays172K/yr
  • oven trays123K/yr
  • oven trays non stick74K/yr
  • baking tray set66K/yr
  • non stick baking trays62K/yr
  • cooking trays34K/yr
  • baking trays for oven35K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness17%−0.19

NOT NON STICK

Not non-stick

not non stick

Size-Overall13%−0.04

Too big

Too small

Sizing problem

Quality-Overall10%+1.39

not quite as good as some other baking trays I have

They are not premium in any way

Low quality

Rusts/Corrodes8%−0.09

They have started to rust

Rust

Do rust

Durability5%−0.05

Not very durable

Failed after first use

Falls apart with use

Love

Quality-Overall24%+1.39

Excellent product

Great quality pan

very good quality very nice trays

Value For Money14%+1.05

Good value for money

Good Price

Excellent value

Size-Overall10%−0.04

Decent size

I like the different sizes

The range of sizes is good

Ease Of Cleaning10%+0.69

Brilliant trays very easy to clean

Cleaning is straightforward

Easy clean

Advertised Vs Actual Product7%+0.54

Just what we needed

As described

Does the job, well

Return

0.8% Return rate 87% Fixable by listing

Size-Overall80%▇▇██▇▇

Too big

Too small

Sizing problem

Quality-Overall4%▇█▆▃▆▁

not quite as good as some other baking trays I have

They are not premium in any way

Low quality

Advertised Vs Actual Product2%█▁▄▅▂▃
Compatibility-Overall2%█▁▄▃█▁
Rusts/Corrodes1%▃▅▄▁▁█

They have started to rust

Rust

Do rust

FAQ

Common Baking Tray questions

Answered from the same tracked data.