Baking Tray
Baking Tray shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Baking Tray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baking Tray is a £1.4M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Baking Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -25.1% over the last 90 days and 6.4% of searches end in a purchase.
£1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Baking Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
3-Pack - Essentials Baking Tray Set 32cm -Non-Stick Tin Multi-Pack Set Oven Pan - Dishwasher Safe and Easy Clean by KITCHENEUR
- Price
- £8.04
- Rating
- 4.4/5
- Reviews
- 2,551
- Age
- 5y ago
Non-Stick Baking Trays Set of 3 32cm Oven Tray Set Baking Sheet & Cookie Sheet Heavy Duty Baking Tray Dishwasher Safe Easy Clean Bakeware by BLUES
- Price
- £7.93
- Rating
- 4.2/5
- Reviews
- 1,324
- Age
- 4y ago
ThingsPlus Set of 2 Baking Trays for Oven Non Stick Premium Carbon Steel Oven Trays Non Stick with Teflon Coating Durable & Easy-Clean NonStick Baking Tray Set for Cookies & Savories (32x22x2cm)
- Price
- £9.81
- Rating
- 4.4/5
- Reviews
- 1,044
- Age
- 3y ago
Russell Hobbs Nightfall Stone Baking Trays - Set of 2 38cm Non-Stick Oven Tray Lightweight Oven Sheet for Biscuits Cookies and Chips Easy Clean Durable Carbon Steel Bakeware PFOA Free
- Price
- £14.60
- Rating
- 4.5/5
- Reviews
- 1,273
- Age
- 6y ago
ProChef Brand Non-Stick Baking Tray Sets (3 x Oven Trays)
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 2,319
- Age
- 7y ago
Trending
90-day click momentum
Utensilas Baking Trays for Oven Non Stick Roasting Tins- Carbon Steel Roasting Trays & Oven Tray (PFOA Free) Bakeware for Cookies Cakes Baking Roasting Pack of 3 with 2 Free Silicone Mitts
- Price
- £18.61
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 6mo ago
Zuvo Baking Trays 3 Pack 32cm Non-Stick Carbon Steel Oven Tray Set
- Price
- £8.91
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 11mo ago
Russell Hobbs COMBO-8615A Nightfall Stone 38 cm Baking Tray Set - Set of 3 Non-Stick Oven Tray Oven Safe Up to 220C Oven Sheet for Biscuits Cookies & Chips Carbon Steel Bakeware PFOA Free Blue
- Price
- £16.76
- Rating
- 4.5/5
- Reviews
- 1,273
- Age
- 3y ago
ZENO Baking Trays for Oven Non Stick - 3 Set | Baking Trays for Oven | Cooking Tray for Ovens | Durable Carbon Steel Pan | Non-Stick Coating | Cooking and Roasting | Dishwasher Safe
- Price
- £11.46
- Rating
- 3.9/5
- Reviews
- 169
- Age
- 3y ago
Chef Aid Non-Stick Steel Roasting Tray Measuring 36.5 x 24.5 x 5.5 cm Approx with Deep Sides Making This a Ideal Roasting Tin use for Meat Vegetables Sides and More Grey
- Price
- £5.76
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 11y ago
Newest
by launch dateUtensilas Baking Trays for Oven Non Stick Roasting Tins- Carbon Steel Roasting Trays & Oven Tray (PFOA Free) Bakeware for Cookies Cakes Baking Roasting Pack of 3 with 2 Free Silicone Mitts
- Price
- £18.61
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 6mo ago
Morphy Richards Oven Tray Set 13x9 Heavy Duty Carbon Steel | Non-Stick Coating | Oven Dishwasher & Freezer Safe | Ideal for Baking Roasting & Grilling | 849004
- Price
- £11.40
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 10mo ago
Zuvo Baking Trays 3 Pack 32cm Non-Stick Carbon Steel Oven Tray Set
- Price
- £8.91
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 11mo ago
3 Pack Essentials Non-Stick Baking Oven Tray Set 35cm 31cm & 28cm Multi-Pack Oven/Pan Dishwasher Safe & Easy to Clean (Set of 3 (1 x 35 1 x 31 & 1 x 28cm))
- Price
- £9.23
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 1y ago
Fusion Bliss Non-Stick Baking Tray Set for Oven Heavy Duty Carbon Steel Roasting Trays & Oven Trays Bakeware for Cookies Cakes and Cooking Trays Assorted. Hand wash Recommended (Pack of 3)
- Price
- £19.07
- Rating
- 4.1/5
- Reviews
- 204
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
49
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
29%
- Kitcheneur20%
- BLUES13%
- Russell Hobbs12%
- Chef Aid10%
- ThingsPlus10%
- Prochef6%
Baking Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top Baking Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baking tray626K/yr
- oven tray304K/yr
- baking trays for oven non stick227K/yr
- baking trays172K/yr
- oven trays123K/yr
- oven trays non stick74K/yr
- baking tray set66K/yr
- non stick baking trays62K/yr
- cooking trays34K/yr
- baking trays for oven35K/yr
What reviews say buyers love and hate about Baking Tray
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent product”
“Good value for money”
“Decent size”
“Brilliant trays very easy to clean”
“Just what we needed”
What buyers complain about
67% of reviews“NOT NON STICK”
“Too big”
“not quite as good as some other baking trays I have”
“They have started to rust”
“Not very durable”
Baking Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
87%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baking Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
