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Baking Sheet

Fail

Prices span $1.81–$15.97, mostly outside the sweet spot, so Baking Sheet is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£97K/yr157K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
60%top-5 click share · 19 brands · 58 sellers

Flapen Score

Baking Sheet against its category

The dotted line is the Home & Garden average. Past it, Baking Sheet is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Sheet 157K times last year and spent an estimated £97K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
7.0%
Market size, estimated
£97Ka year
Peak month
December2.3× the quietest month
Top search term
baking sheet54K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £1.81 to £15.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.74 that is £2K to £4K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£1.81–£15.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #49 within Bakeware. It carries 11,669 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#49in Bakeware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,669per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Baking Sheet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

58

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 96%

Open market

31%

  • Chef Aid26%
  • Lets Cook Cookware14%
  • Tala8%
  • by Amazon8%
  • BLUES8%
  • MasterClass5%

Demand

Baking Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Baking Sheet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baking sheet54K/yr
  • baking sheets32K/yr
  • baking sheets for oven non stick15K/yr
  • cookie tray9K/yr
  • flat baking tray9K/yr
  • cookie sheet8K/yr
  • cookie baking tray6K/yr
  • baking sheets for oven5K/yr
  • non stick baking sheet4K/yr
  • cookie sheet baking tray5K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Sheet

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Avoid they are not non-stick”
A buyer, on “Adhesion/Stickiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baking Sheet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data