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Baking Sheet

Fail

Prices span $1.81–$15.97, mostly outside the sweet spot, so Baking Sheet is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£97K/yr157K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
60%top-5 click share · 19 brands · 58 sellers

Flapen Score

Baking Sheet against its category

The dotted line is the Home & Garden average. Past it, Baking Sheet is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Sheet 157K times last year and spent an estimated £97K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
7.0%
Market size, estimated
£97Ka year
Peak month
December2.3× the quietest month
Top search term
baking sheet54K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £1.81 to £15.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.74 that is £2K to £4K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£1.81–£15.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #49 within Bakeware. It carries 11,669 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#49in Bakeware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,669per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Baking Sheet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

58

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

31%

  • Chef Aid26%
  • Lets Cook Cookware14%
  • Tala8%
  • by Amazon8%
  • BLUES8%
  • MasterClass5%

Demand

Baking Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Baking Sheet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baking sheet54K/yr
  • baking sheets32K/yr
  • baking sheets for oven non stick15K/yr
  • cookie tray9K/yr
  • flat baking tray9K/yr
  • cookie sheet8K/yr
  • cookie baking tray6K/yr
  • baking sheets for oven5K/yr
  • non stick baking sheet4K/yr
  • cookie sheet baking tray5K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Sheet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness10%−0.05

Avoid they are not non-stick

NOT NON STICK

they are not non stick

Size-Overall9%

Small

I didn't realize how small sheets are

at least 5cm round too big for my UK standard large tray

Color Fading/Discoloration7%−0.04

Discoloured already

Discoloured very quickly & became unusable

Discoloured and warped horribly after just one use

Quality-Overall6%+1.02

Poor quality

it's absolute rubbish

Not the best quality

Thickness5%−0.02

Not as thick

These baking mats are very thin

Was expecting thinner more flimsy trays

Love

Quality-Overall19%+1.02

Excellent Quality Product

Good quality tray

Great product very pleased with purchase

Value For Money12%+0.93

Amazing Value

Good value for money

Good Price

Advertised Vs Actual Product11%+0.87

does what it says it does

As described

Worked as it should

Baking10%+1.17

baking turns out beautifully

Lovely baking trays

Lovely baking trays

Size-Overall9%

Decent size

fit well on baking pans

Happy with my purchase just the right size for my oven

Return

0.5% Return rate 80% Fixable by listing

Size-Overall73%▆██▇█▅

Small

I didn't realize how small sheets are

at least 5cm round too big for my UK standard large tray

Quality-Overall6%█▅▄█▄▃

Poor quality

it's absolute rubbish

Not the best quality

Weight Heavy3%▆▂▂▂▂█
Advertised Vs Actual Product3%█▆▃▂▁▆
Scratch Resistance3%▁▇▄▆█▇

FAQ

Common Baking Sheet questions

Answered from the same tracked data.