Baking Sheet
FailPrices span $1.81–$15.97, mostly outside the sweet spot, so Baking Sheet is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £97K/yr157K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 60%top-5 click share · 19 brands · 58 sellers
Flapen Score
Baking Sheet against its category
The dotted line is the Home & Garden average. Past it, Baking Sheet is stronger. Inside it, weaker.
Market
The Baking Sheet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baking Sheet 157K times last year and spent an estimated £97K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £97Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- baking sheet54K searches a year
02 · Price
A sale here is worth £8.74.
Listings sell for £8.74 on average, from £1.81 to £15.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.74 that is £2K to £4K a year per listing.
- Average price
- £8.74under the $15 to $100 sweet spot
- Price range
- £1.81–£15.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #49 within Bakeware. It carries 11,669 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #49in Bakeware
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,669per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Baking Sheet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chef Aid Non-Stick Cookie Sheet Baking Tray for Biscuits Cookies & Gingerbread Heavy-Duty Bakeware Easy Clean 35.5 x 26.5 x 0.8 cm Grey
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 1,845
- Age
- 11y ago

Lets Cook Cookware - Slide Off Baking Cookie Sheets Twin Pack (Set of 2) Teflon Non Stick British Made
- Price
- £11.62
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 4y ago

by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 2,775
- Age
- 1y ago

Non-Stick Baking Trays Set of 3 32cm Oven Tray Set Baking Sheet & Cookie Sheet Heavy Duty Baking Tray Dishwasher Safe Easy Clean Bakeware by BLUES
- Price
- £7.93
- Rating
- 4.2/5
- Reviews
- 1,324
- Age
- 4y ago

Tala Performance Baking Sheet Professional Gauge Carbon Steel with Eclipse Non-Stick Coating Perfect for Cooking and Roasting 35.6x28.0x1.18 cm Medium Size
- Price
- £6.20
- Rating
- 4.6/5
- Reviews
- 553
- Age
- 10y ago
Trending
90-day click momentum
MasterClass Crusty Bake Baking Tray with PTFE PFOA and BPA Free Non Stick Robust 1mm Thick Carbon Steel Cookie Sheet Perforated Holes for Ultimate Crisp Ultra Double Layer 39x27cm Grey
- Price
- £8.69
- Rating
- 4.6/5
- Reviews
- 1,864
- Age
- 11y ago

by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 2,775
- Age
- 1y ago

Nordic Ware Naturals Bakers Quarter Sheet Aluminium Baking Tray Premium Bakeware To Bake and Reheat Small Meals Made in the USA Silver
- Price
- £15.97
- Rating
- 4.5/5
- Reviews
- 1,152
- Age
- 13y ago

Product Image Baking Paper Sheets Parchment Paper for Baking Greaseproof Non-Stick & Unbleached Will Not Curl or Burn 20x30cm Pack of 120 Baking Sheets
- Price
- £8.11
- Rating
- 4.7/5
- Reviews
- 8,329
- Age
- 7y ago

MasterClass Baking Sheet with PTFE PFOA and BPA Free Non Stick Robust 1mm Thick Carbon Steel 35 x 28cm
- Price
- £11.14
- Rating
- 4.5/5
- Reviews
- 526
- Age
- 22y ago
Newest
by launch date
by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 2,775
- Age
- 1y ago

Estmoon Stainless Steel Oven Sheet Sets Cookie Sheet Pan for Baking and Roasting 40.5 x 30.5X 2.5 cm Non Stick Baking Tray Set of 2 Rustproof and Dishwasher Safe Silver
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 1y ago

Estmoon Baking Tray Set of 2 Stainless Steel Oven Sheet Set 31.5 x 24.5x 2.5 cm Non Stick Cookie Sheet for Baking and Roasting Non Toxic and Dishwasher Safe Silver
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 1y ago

100 Pcs Unbleached Parchment Paper Baking Sheets 8x12 inch Baking Paper Precut Non-Stick Parchment Sheets for Baking Cooking Grilling Air Fryer and Steaming Precut Silicone Baking Paper
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 1,371
- Age
- 2y ago

KitchenRaku Silicone Baking Mat 16.5x11.6 (42 x 29.5 cm) Non Stick Reusable Silicone Cooking Mat BPA Free Baking Sheet for Cookies Macarons Bread & Pastry Toaster Pad Set of 2
- Price
- £5.13
- Rating
- 4.4/5
- Reviews
- 783
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
58
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
31%
- Chef Aid26%
- Lets Cook Cookware14%
- Tala8%
- by Amazon8%
- BLUES8%
- MasterClass5%
Demand
Baking Sheet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Baking Sheet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baking sheet54K/yr
- baking sheets32K/yr
- baking sheets for oven non stick15K/yr
- cookie tray9K/yr
- flat baking tray9K/yr
- cookie sheet8K/yr
- cookie baking tray6K/yr
- baking sheets for oven5K/yr
- non stick baking sheet4K/yr
- cookie sheet baking tray5K/yr
Reviews and returns
What reviews say buyers love and hate about Baking Sheet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Avoid they are not non-stick
NOT NON STICK
they are not non stick
Small
I didn't realize how small sheets are
at least 5cm round too big for my UK standard large tray
Discoloured already
Discoloured very quickly & became unusable
Discoloured and warped horribly after just one use
Poor quality
it's absolute rubbish
Not the best quality
Not as thick
These baking mats are very thin
Was expecting thinner more flimsy trays
Love
Excellent Quality Product
Good quality tray
Great product very pleased with purchase
Amazing Value
Good value for money
Good Price
does what it says it does
As described
Worked as it should
baking turns out beautifully
Lovely baking trays
Lovely baking trays
Decent size
fit well on baking pans
Happy with my purchase just the right size for my oven
Return
0.5% Return rate 80% Fixable by listing
Small
I didn't realize how small sheets are
at least 5cm round too big for my UK standard large tray
Poor quality
it's absolute rubbish
Not the best quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baking Sheet questions
Answered from the same tracked data.









