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Baking Paper Sheets

Fail

Prices span $1.59–$12.84, mostly outside the sweet spot, so Baking Paper Sheets is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£56K/yr46K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
78%top-5 click share · 10 brands · 18 sellers

Flapen Score

Baking Paper Sheets against its category

The dotted line is the Home & Garden average. Past it, Baking Paper Sheets is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Paper Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Paper Sheets 46K times last year and spent an estimated £56K. The top 5 brands take 87% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
17.0%
Market size, estimated
£56Ka year
Top search term
baking paper sheets25K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £1.59 to £12.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.17 that is £2K to £4K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£1.59–£12.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #41 within Bakeware. It carries 4,328 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#41in Bakeware
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,328per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Baking Paper Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

18

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

  • by Amazon39%
  • Foyer Nuage20%
  • katbite12%
  • Baker's Signature12%
  • SenZee4%
  • BAKLICIOUS3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Baking Paper Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Baking Paper Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baking paper sheets25K/yr
  • parchment paper sheets15K/yr
  • baking parchment sheets6K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Paper Sheets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%0.00

Poor quality

Poor quality, thin and not very non stick

the quality has changed

Size-Overall14%−0.05

I didn't realize how small sheets are

The only thing I found is the sheets are way too big

Small

Assembly/Installation8%−0.03

very difficult to get one out at a time - had to put them together quite a few times

Natural Resource Wastage8%−0.03

Waste of money

Smell8%−0.03

weird odour coming out of

Love

Advertised Vs Actual Product17%+1.16

Does what it says

Does the job

As described

Quality-Overall17%0.00

Great product very pleased with purchase

Excellent Quality Product

Great quality, one sheet can be used over and over again

Value For Money17%+1.22

It was great value for money

Amazing Value

Good Value

Size-Overall10%−0.05

Perfect size and good quality

Size as stated

it fits perfectly in the baking trays that I use

Ease Of Use10%−0.01

Easy to use

Easy and saves time

Makes life easier

Return

0.1% Return rate 70% Fixable by listing

Size-Overall68%▇██▆▇▆

I didn't realize how small sheets are

The only thing I found is the sheets are way too big

Small

Value For Money8%▁▄▁█▅▁

so it is not a cheap solution as I had hoped

I only gave 4 stars because they are quite pricey

Quality-Overall5%▅▁▁▅▁█

Poor quality

Poor quality, thin and not very non stick

the quality has changed

Thickness4%█▁▂▁▁▁

thin

Flammable3%▁▇█▁▁▁

FAQ

Common Baking Paper Sheets questions

Answered from the same tracked data.