Baking
MaybeReturns run at only 0.5% of orders. But demand is soft, at -55.1% this quarter, so Baking is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £308K/yr1.3M searches / yr
- 90-day growth
- -55.1%search demand this quarter
- Competition
- 30%top-5 click share · 54 brands · 155 sellers
Flapen Score
Baking against its category
The dotted line is the Home & Garden average. Past it, Baking is stronger. Inside it, weaker.
Market
The Baking market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baking 1.3M times last year and spent an estimated £308K. The top 5 brands take 42% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £308K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -55.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £308Ka year
- Peak month
- February4.1× the quietest month
- Top search term
- baking506K searches a year
02 · Price
A sale here is worth £12.88.
Listings sell for £12.88 on average, from £0.75 to £37.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.88 that is £3K to £6K a year per listing.
- Average price
- £12.88under the $15 to $100 sweet spot
- Price range
- £0.75–£37.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #79 within Bakeware. It carries 3,111 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 99%
- Out of stock, average day
- 6.4%
- Average rank
- #79in Bakeware
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,111per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 3 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Baking products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cake Decorating Kit -RFAQK 200 PCs with Cake Turntable- Cake Leveler- 55 Numbered Piping Tips & Nozzles with Pattern Chart & E-Book- 110 Icings Bags-Straight & Offset Spatula-Scraper Set & Baking Kit
- Price
- £21.73
- Rating
- 4.5/5
- Reviews
- 9,026
- Age
- 6y ago

RFAQK Cake Tins for Baking 100 Pcs Springform Cake Tins Kit Includes 3 Round Non-Stick Cake Pan (4 7 9 inches Baking Tins)-Piping Bags and Nozzles-LevelerLeak Proof Cheesecake Tin-Bakeware & EBook
- Price
- £18.59
- Rating
- 4.6/5
- Reviews
- 6,672
- Age
- 6y ago

Cake Decorating Kit 137pcs Cake Decorating Supplies with Cake Turntable for Decorating Pastry Piping Bag Russian Piping Tips Baking Tools Cake Baking Supplies for Beginners (Light-Pink)
- Price
- £19.31
- Rating
- 4.6/5
- Reviews
- 3,305
- Age
- 2y ago

540PCS Cake Decorating Kit with 4 Springform Pans Rotating Turntable Decorating Tools & Cake Baking Supplies Set for Beginners
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 1y ago

NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 4 Black
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 3,249
- Age
- 4y ago
Trending
90-day click momentum
17 PCS Bakeware Set Carbon Steel Non-Stick Baking Pan Set with Sheet Muffin Loaf Tin Square Cake Deep Pan Springform Measuring Cups Cooling Rack
- Price
- £23.93
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago

Baking Aprons Baking Supplies Accessories Mothers Fathers Day Griling Gifts Baking Apron for Women Men I Baking Because People is Frowned Aprons Kitchen Cooking Apron for Men Women Mom family
- Price
- £10.58
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Baked with Love White Cupcake Cases Baking Cups Greaseproof Paper Cases for Muffins and Cupcakes Pack of 100 50541
- Price
- £1.24
- Rating
- 4.5/5
- Reviews
- 1,009
- Age
- 4y ago

540PCS Cake Decorating Kit with 4 Springform Pans Rotating Turntable Decorating Tools & Cake Baking Supplies Set for Beginners
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 1y ago

ACCUWEIGHT 201 Digital Kitchen Scales with Tempered Glass Platform (Batteries included) Electronic Weighing Food Scale with Backlit LCD Multifunction for Office School Home Baking Cooking 5kg/11lb
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 35,853
- Age
- 7y ago
Newest
by launch date
17 PCS Bakeware Set Carbon Steel Non-Stick Baking Pan Set with Sheet Muffin Loaf Tin Square Cake Deep Pan Springform Measuring Cups Cooling Rack
- Price
- £23.93
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago

Baking Aprons Baking Supplies Accessories Mothers Fathers Day Griling Gifts Baking Apron for Women Men I Baking Because People is Frowned Aprons Kitchen Cooking Apron for Men Women Mom family
- Price
- £10.58
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

540PCS Cake Decorating Kit with 4 Springform Pans Rotating Turntable Decorating Tools & Cake Baking Supplies Set for Beginners
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 1y ago

Cake Decorating Kit 137pcs Cake Decorating Supplies with Cake Turntable for Decorating Pastry Piping Bag Russian Piping Tips Baking Tools Cake Baking Supplies for Beginners (Light-Pink)
- Price
- £19.31
- Rating
- 4.6/5
- Reviews
- 3,305
- Age
- 2y ago

Cake Decorating Kit 137pcs Cake Decorating Supplies with Cake Turntable for Decorating Pastry Piping Bag Russian Piping Tips Baking Tools Cake Baking Supplies for Beginners (Green)
- Price
- £18.68
- Rating
- 4.6/5
- Reviews
- 3,305
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
54 falling
Sellers
155
Top-5 brand share
42%
Top 20: 74%
Top-5 click share
30%
Top 20: 64%
Open market
54%
- RFAQK23%
- Boyun7%
- GZMAISULEE5%
- Tala4%
- Vicloon4%
- NileHome4%
Demand
Baking search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Baking search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baking506K/yr
- baking accessories368K/yr
- baking set102K/yr
- kitchen baking35K/yr
- baking equipment50K/yr
- baking kit41K/yr
- baking sets for adults34K/yr
- baking essentials31K/yr
- baking supplies22K/yr
- baking utensils26K/yr
Reviews and returns
What reviews say buyers love and hate about Baking
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on the first use
Do not last
not durable
Not fit for purpose
Bigger than expected
Bit small
It's a much lower quality product
Low quality
Cheap very bad quality
Unfortunately these are not strong
Bit flimsy
Product bag very flimsy
not working
Not working properly
Not functional
Love
Can tell its a good quality as it is very sturdy
Best quality
Really good quality tools
Money well spent
Excellent value
Good buy for the money
easy to clean
easy to operate
Easy to use
As described
Exactly what I needed
As advertised
Good size
These are fantastic small
fits neatly in a drawer
Return
0.5% Return rate 54% Fixable by listing
Not fit for purpose
Bigger than expected
Bit small
It's a much lower quality product
Low quality
Cheap very bad quality
not working
Not working properly
Not functional
Unfortunately these are not strong
Bit flimsy
Product bag very flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baking questions
Answered from the same tracked data.









