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Bakhoor Burner

Fail

Demand is soft, at -53.8% this quarter, so Bakhoor Burner is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£44K/yr160K searches / yr
90-day growth
-53.8%search demand this quarter
Competition
57%top-5 click share · 15 brands · 35 sellers

Flapen Score

Bakhoor Burner against its category

The dotted line is the Home & Garden average. Past it, Bakhoor Burner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bakhoor Burner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bakhoor Burner 160K times last year and spent an estimated £44K. The top 5 brands take 79% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-53.8%
Conversion, latest week
2.1%
Market size, estimated
£44Ka year
Peak month
March2.9× the quietest month
Top search term
bakhoor burner107K searches a year

02 · Price

A sale here is worth £13.25.

Listings sell for £13.25 on average, from £5.70 to £26.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.25 that is £0 to £1K a year per listing.

Average price
£13.25under the $15 to $100 sweet spot
Price range
£5.70–£26.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #186 within Home Fragrance. It carries 545 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
92%
Out of stock, average day
14.5%
Average rank
#186in Home Fragrance
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
545per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bakhoor Burner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

35

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

16%

  • BEYLAB22%
  • Al salama19%
  • Dukhni16%
  • JRose Collections13%
  • Bless International10%
  • TERSCHELLING5%
  • Open — no brand owns it (9 brands, 16%)

Demand

Bakhoor Burner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.9×

Search terms

Top Bakhoor Burner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bakhoor burner107K/yr
  • oud burner23K/yr
  • bukhoor burners21K/yr
  • bukhoor burner5K/yr
  • bakoor burner4K/yr

Reviews and returns

What reviews say buyers love and hate about Bakhoor Burner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.16

Cheap and flimsy product

Quality issues

Rubbish

Smell15%+2.00

Bad quality and poor smell

Tried everything with this, smells good for a couple of seconds then it STINKS like burning and dirty ashtrays, shame

No smell

Value For Money14%−0.12

dont last long enough for the price paid

Not worth the money

Expensive and Disappointing

Heating10%−0.09

Terrible product, doesnt heat anything at all

I think it gets too hot and burns

no good for blo fuel as it does not get hot enough

Durability5%−0.03

Broke in 3 uses

Dont last long enough

lasted about a month

Love

Smell37%+2.00

Beautiful fragrance

Beautiful smells

Amazing fragrance

Quality-Overall18%−0.16

Beautifully made

well made

Very good quality

Value For Money11%−0.12

Excellent value

It looks good for the price

Well worth it

Gifting Purpose6%+1.04

Great gift was very well received

bought twice as gifts for others who really like them too

A gift for my friend

Ease Of Use3%−0.04

Easy to use

Usually use Ince sticks which I find easier

Really handy to have around the house

Return

1.5% Return rate 26% Fixable by listing

Size-Overall13%█▁▄▅▆▃

Small in size

it's quite small

Functionality-Overall13%▂▃▃▃█▄
Smell12%▄█▄▅▂▆

Bad quality and poor smell

Tried everything with this, smells good for a couple of seconds then it STINKS like burning and dirty ashtrays, shame

No smell

Defective Material/Parts9%▆▇██▃▃

Received item smashed

Advertised Vs Actual Product7%█▃▂▇▃▆

FAQ

Common Bakhoor Burner questions

Answered from the same tracked data.