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Bakhoor

Fail

The top 5 brands take 99% of clicks, so Bakhoor is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£66K/yr160K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
63%top-5 click share · 6 brands · 20 sellers

Flapen Score

Bakhoor against its category

The dotted line is the Home & Garden average. Past it, Bakhoor is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bakhoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bakhoor 160K times last year and spent an estimated £66K. The top 5 brands take 99% of clicks. Demand peaks in Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
3.8%
Market size, estimated
£66Ka year
Peak month
March2.4× the quietest month
Top search term
bakhoor76K searches a year

02 · Price

A sale here is worth £10.95.

Listings sell for £10.95 on average, from £4.38 to £18.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.95 that is £1K to £3K a year per listing.

Average price
£10.95under the $15 to $100 sweet spot
Price range
£4.38–£18.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #267 within Home Fragrance. It carries 1,026 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#267in Home Fragrance
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,026per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Bakhoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

20

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

0%

  • Dukhni50%
  • Nabeel38%
  • JRose Collections7%
  • Hafsa Arabian Fragrances Ltd3%
  • Nooraqi2%
  • Generic1%

Demand

Bakhoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.4×

Search terms

Top Bakhoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bakhoor76K/yr
  • bakhoor oud19K/yr
  • bukhoor16K/yr
  • oud bakhoor11K/yr
  • bukhoor oud7K/yr
  • nabeel5K/yr
  • bakhoor incense4K/yr
  • dukhni bakhoor5K/yr
  • nabeel bakhoor5K/yr
  • bakoor oud4K/yr

Reviews and returns

What reviews say buyers love and hate about Bakhoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell44%+1.20

That's does not smell like Oudh veg disappointed I bought x2 boxes

Not the strongest fragrance

Did not like the scent

Value For Money21%−0.28

Omg I don't believe how cheap

it's a tad expensive

not with the money

Quality-Overall6%+0.51

Poor quality

Bad quality and poor smell

Defective Material/Parts6%−0.14

Received item smashed

Durability4%−0.03

Dont last long enough

it wont last very long if you use it every day

Love

Smell59%+1.20

Beautiful fragrance

the fragrance is really lovely

Amazing fragrance

Quality-Overall9%+0.51

regularly buy the trays of 9 bakhoor bricks because they are the best quality I've ever used

Quality product

Well made

Value For Money8%−0.28

Well worth the money

Great deal

Good value for money

Gifting Purpose6%+1.39

Great gift was very well received

would make the perfect gift

Bought as gift person was delighted

Advertised Vs Actual Product3%+0.64

As per description

Does the perfect job

Item as Described

Return

0.7% Return rate 14% Fixable by listing

Smell68%▅█▅█▇▇

That's does not smell like Oudh veg disappointed I bought x2 boxes

Not the strongest fragrance

Did not like the scent

Quality-Overall11%▁▃█▄▁▁

Poor quality

Bad quality and poor smell

Size-Overall8%▁▁█▁▇▅
Advertised Vs Actual Product6%█▁▂▃▁▁
Leak-Proof2%▁█▁▁▁▁

FAQ

Common Bakhoor questions

Answered from the same tracked data.