bakhoor
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,026.43avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Bad£4.38–£18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£66K£66K/yr · 160K searches
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bakhoor is a £66K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
bakhoor market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £55K–£66K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 2.7%
- Avg brand age
- 48 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
20
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
0%
- Dukhni50%
- Nabeel38%
- JRose Collections7%
- Hafsa Arabian Fragrances Ltd3%
- Nooraqi2%
- Generic1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.6% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.4×
Top bakhoor search terms
- bakhoor76K/yr
- bakhoor oud19K/yr
- bukhoor16K/yr
- oud bakhoor11K/yr
- bukhoor oud7K/yr
- nabeel5K/yr
- bakhoor incense4K/yr
- dukhni bakhoor5K/yr
- nabeel bakhoor5K/yr
- bakoor oud4K/yr
Top bakhoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oud Bakhoor Variety Box by Dukhni | Assorted Box | 30 pieces Bakhoor | Gift Set & Refill Kit | Arabic Bakhoor Incense | Perfect For Ramadan Prayer and Gifting | Luxurious Long Lasting
Dukhni£16.324.5★3,355 rev
Nabeel Perfumes Heritage Collection Oudh Nasaem Incense 60 g White 4INP074503
Nabeel£10.454.5★2,010 rev
Oud Bakhoor Variety Box & Burner by Dukhni | Islamic Eid & Ramadan Gifts | Arabian Oudh Incense Set with Candle Incense burner| 20 pcs arabic bukhour incense bricks 10 mixed scents | Home fragrance
Dukhni£18.414.3★7,418 rev
Nabeel Perfumes Heritage Collection Oudh Incense 60 g White 4INP074507
Nabeel£10.594.4★1,417 rev
Nabeel Perfumes Heritage Collection Bakhoor Nabeel Incense 40 g White 4INP040102
Nabeel£5.954.5★2,238 rev
Newest
by launch date
Nabeel Nasaem Oudh Bakhoor Incense Bricks 1 x 40g Rich Arabic Home Fragrance Made in UAE Long-Lasting Oriental Scent
JRose Collections£5.858 rev
Emirati Bakhoor (60 Grams) Traditional Arabian Incense for a Luxurious Scented Experience
Nooraqi£13.318 rev
Dukhni Sandal Bakhoor Burner Set | Arabic Incense Gift Set | Islamic Gifts
Dukhni£13.16195 rev
Bukhoor Yaara Pink 40g Bakhoor Oud Home Fragrance Incense - Novaease Bukhoors
Generic£5.7624 rev
Bakhoor Arabian Incense | Home Fragrances 40 grams Bukhoor In 30+ Varities (Mousuf)
Hafsa Arabian Fragrances Ltd£4.382 rev
Trending
90-day click momentumBakhoor Arabian Incense | Home Fragrances 40 grams Bukhoor In 30+ Varities (Mousuf)
Hafsa Arabian Fragrances Ltd£4.385.0★
Nabeel Perfumes Heritage Collection Oudh Black Incense 60 g 4INP074508
Nabeel£11.974.3★
Maamoul Mubakhar Bakhoor by Dukhni | 40g Earthy Floral Oud Agarwood Incense
Dukhni£12.784.8★
Oud Al Ibtisam Muattar Bakhoor by Dukhni | Aromatic Oud Chips Islamic Gift
Dukhni£12.654.0★
Emirati Bakhoor (60 Grams) Traditional Arabian Incense for a Luxurious Scented Experience
Nooraqi£13.314.6★
What buyers say about bakhoor
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“regularly buy the trays of 9 bakhoor bricks because they are the best quality I've ever used”
“Well worth the money”
“Great gift was very well received”
“As per description”
“It's pretty simple to use”
“Smoke free”
“Good size and value”
“is easy to use while lasting a long time”
“it was strong in a positive way without being overwhelming or overpowering if that makes any sense”
What buyers complain about
“That's does not smell like Oudh veg disappointed I bought x2 boxes”
“Omg I don't believe how cheap”
“Poor quality”
“Received item smashed”
“Dont last long enough”
Top return reasons
Common questions
- Is bakhoor profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 21 tracked products. 90-day search growth is -44.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the bakhoor niche?
- 6 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in bakhoor?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.7%.
- When does demand for bakhoor peak?
- Demand peaks in Mar; the busiest month runs 2.4× the quietest.
- What does it cost to enter the bakhoor niche?
- Listings span £4.38–£18.41; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 1,026 reviews — the moat a new listing must climb.