Bakhoor
FailThe top 5 brands take 99% of clicks, so Bakhoor is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £66K/yr160K searches / yr
- 90-day growth
- -44.6%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 20 sellers
Flapen Score
Bakhoor against its category
The dotted line is the Home & Garden average. Past it, Bakhoor is stronger. Inside it, weaker.
Market
The Bakhoor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bakhoor 160K times last year and spent an estimated £66K. The top 5 brands take 99% of clicks. Demand peaks in Mar. Flapen scores it 36 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- -44.6%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £66Ka year
- Peak month
- March2.4× the quietest month
- Top search term
- bakhoor76K searches a year
02 · Price
A sale here is worth £10.95.
Listings sell for £10.95 on average, from £4.38 to £18.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.95 that is £1K to £3K a year per listing.
- Average price
- £10.95under the $15 to $100 sweet spot
- Price range
- £4.38–£18.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #267 within Home Fragrance. It carries 1,026 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #267in Home Fragrance
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,026per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Bakhoor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oud Bakhoor Variety Box by Dukhni | Assorted Box | 30 pieces Bakhoor | Gift Set & Refill Kit | Arabic Bakhoor Incense | Perfect For Ramadan Prayer and Gifting | Luxurious Long Lasting
- Price
- £16.32
- Rating
- 4.5/5
- Reviews
- 3,355
- Age
- 8y ago

Nabeel Perfumes Heritage Collection Oudh Nasaem Incense 60 g White 4INP074503
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 2,010
- Age
- 14y ago

Oud Bakhoor Variety Box & Burner by Dukhni | Islamic Eid & Ramadan Gifts | Arabian Oudh Incense Set with Candle Incense burner| 20 pcs arabic bukhour incense bricks 10 mixed scents | Home fragrance
- Price
- £18.41
- Rating
- 4.3/5
- Reviews
- 7,418
- Age
- 8y ago

Nabeel Perfumes Heritage Collection Oudh Incense 60 g White 4INP074507
- Price
- £10.59
- Rating
- 4.4/5
- Reviews
- 1,417
- Age
- 12y ago

Nabeel Perfumes Heritage Collection Bakhoor Nabeel Incense 40 g White 4INP040102
- Price
- £5.95
- Rating
- 4.5/5
- Reviews
- 2,238
- Age
- 14y ago
Trending
90-day click momentum
Bakhoor Arabian Incense | Home Fragrances 40 grams Bukhoor In 30+ Varities (Mousuf)
- Price
- £4.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Nabeel Perfumes Heritage Collection Oudh Black Incense 60 g 4INP074508
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 860
- Age
- 12y ago

Maamoul Mubakhar Bakhoor by Dukhni | 40g Earthy Floral Oud Agarwood Incense
- Price
- £12.78
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 6y ago

Oud Al Ibtisam Muattar Bakhoor by Dukhni | Aromatic Oud Chips Islamic Gift
- Price
- £12.65
- Rating
- 4.0/5
- Reviews
- 912
- Age
- 7y ago

Emirati Bakhoor (60 Grams) Traditional Arabian Incense for a Luxurious Scented Experience
- Price
- £13.31
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch date
Nabeel Nasaem Oudh Bakhoor Incense Bricks 1 x 40g Rich Arabic Home Fragrance Made in UAE Long-Lasting Oriental Scent
- Price
- £5.85
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 1y ago

Emirati Bakhoor (60 Grams) Traditional Arabian Incense for a Luxurious Scented Experience
- Price
- £13.31
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

Dukhni Sandal Bakhoor Burner Set | Arabic Incense Gift Set | Islamic Gifts
- Price
- £13.16
- Rating
- 4.1/5
- Reviews
- 195
- Age
- 1y ago

Bukhoor Yaara Pink 40g Bakhoor Oud Home Fragrance Incense - Novaease Bukhoors
- Price
- £5.76
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3y ago

Bakhoor Arabian Incense | Home Fragrances 40 grams Bukhoor In 30+ Varities (Mousuf)
- Price
- £4.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
20
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
0%
- Dukhni50%
- Nabeel38%
- JRose Collections7%
- Hafsa Arabian Fragrances Ltd3%
- Nooraqi2%
- Generic1%
Demand
Bakhoor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.4×
Search terms
Top Bakhoor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bakhoor76K/yr
- bakhoor oud19K/yr
- bukhoor16K/yr
- oud bakhoor11K/yr
- bukhoor oud7K/yr
- nabeel5K/yr
- bakhoor incense4K/yr
- dukhni bakhoor5K/yr
- nabeel bakhoor5K/yr
- bakoor oud4K/yr
Reviews and returns
What reviews say buyers love and hate about Bakhoor
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
That's does not smell like Oudh veg disappointed I bought x2 boxes
Not the strongest fragrance
Did not like the scent
Omg I don't believe how cheap
it's a tad expensive
not with the money
Poor quality
Bad quality and poor smell
Received item smashed
Dont last long enough
it wont last very long if you use it every day
Love
Beautiful fragrance
the fragrance is really lovely
Amazing fragrance
regularly buy the trays of 9 bakhoor bricks because they are the best quality I've ever used
Quality product
Well made
Well worth the money
Great deal
Good value for money
Great gift was very well received
would make the perfect gift
Bought as gift person was delighted
As per description
Does the perfect job
Item as Described
Return
0.7% Return rate 14% Fixable by listing
That's does not smell like Oudh veg disappointed I bought x2 boxes
Not the strongest fragrance
Did not like the scent
Poor quality
Bad quality and poor smell
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bakhoor questions
Answered from the same tracked data.









