How competitive is the Bakhoor niche on Amazon United Kingdom?

6 brands and 20 sellers compete in Bakhoor on Amazon United Kingdom. The top 5 Bakhoor products take 63% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Bakhoor?

Bakhoor buyers on Amazon United Kingdom complain most about Smell, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Bakhoor niche?

Bakhoor sells for £10.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.38–£18.41. The average incumbent carries 1,026 reviews — the moat a new listing must climb.

Bakhoor

brand-locked demand (top 5 brands take 99% of clicks) — Bakhoor doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Bakhoor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bakhoor is a £66K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar. Verdict: Skip it — 36/100.

Bakhoor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.6% over the last 90 days and 3.8% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr6K

Search volume / yr-44.6%160K

Conversion rate3.8%

Avg price£10.95

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 20

Top-5 product click share63%

Open market1%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Top Bakhoor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Oud Bakhoor Variety Box by Dukhni | Assorted Box | 30 pieces Bakhoor | Gift Set & Refill Kit | Arabic Bakhoor Incense | Perfect For Ramadan Prayer and Gifting | Luxurious Long Lasting

Price: £16.32
Rating: 4.5/5
Reviews: 3,355
Age: 8y ago

Nabeel Perfumes Heritage Collection Oudh Nasaem Incense 60 g White 4INP074503

Price: £10.45
Rating: 4.5/5
Reviews: 2,010
Age: 14y ago

Oud Bakhoor Variety Box & Burner by Dukhni | Islamic Eid & Ramadan Gifts | Arabian Oudh Incense Set with Candle Incense burner| 20 pcs arabic bukhour incense bricks 10 mixed scents | Home fragrance

Price: £18.41
Rating: 4.3/5
Reviews: 7,418
Age: 8y ago

Nabeel Perfumes Heritage Collection Oudh Incense 60 g White 4INP074507

Price: £10.59
Rating: 4.4/5
Reviews: 1,417
Age: 12y ago

Nabeel Perfumes Heritage Collection Bakhoor Nabeel Incense 40 g White 4INP040102

Price: £5.95
Rating: 4.5/5
Reviews: 2,238
Age: 14y ago

Newest

by launch date

Nabeel Nasaem Oudh Bakhoor Incense Bricks 1 x 40g Rich Arabic Home Fragrance Made in UAE Long-Lasting Oriental Scent

Price: £5.85
Rating: 4.2/5
Reviews: 8
Age: 1y ago

Emirati Bakhoor (60 Grams) Traditional Arabian Incense for a Luxurious Scented Experience

Price: £13.31
Rating: 4.6/5
Reviews: 8
Age: 1y ago

Dukhni Sandal Bakhoor Burner Set | Arabic Incense Gift Set | Islamic Gifts

Price: £13.16
Rating: 4.1/5
Reviews: 195
Age: 1y ago

Bukhoor Yaara Pink 40g Bakhoor Oud Home Fragrance Incense - Novaease Bukhoors

Price: £5.76
Rating: 4.1/5
Reviews: 24
Age: 3y ago

Bakhoor Arabian Incense | Home Fragrances 40 grams Bukhoor In 30+ Varities (Mousuf)

Price: £4.38
Rating: 5.0/5
Reviews: 2
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

Dukhni50%
Nabeel38%
JRose Collections7%
Hafsa Arabian Fragrances Ltd3%
Nooraqi2%
Generic1%

Bakhoor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume160KCVR3.8%Products21Brands6Top 5 Brands99%OOS Rate2.7%Rating4.3★Reviews1,026Avg BSR#267

Peak months: Mar · busiest ÷ quietest = 2.4×

Top Bakhoor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bakhoor76K/yr -43.8%2.6% conv.
bakhoor oud19K/yr -49.2%3.4% conv.
bukhoor16K/yr -53.9%3.1% conv.
oud bakhoor11K/yr -52.2%3.8% conv.
bukhoor oud7K/yr -30.8%2.3% conv.
nabeel5K/yr -32.1%4.2% conv.
bakhoor incense4K/yr -32.3%2.4% conv.
dukhni bakhoor5K/yr -54.8%5.5% conv.
nabeel bakhoor5K/yr -50.2%6.3% conv.
bakoor oud4K/yr -29.7%5.0% conv.

What reviews say buyers love and hate about Bakhoor

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Smell59%

“Beautiful fragrance”

Quality-Overall9%

“regularly buy the trays of 9 bakhoor bricks because they are the best quality I've ever used”

Value For Money8%

“Well worth the money”

Gifting Purpose6%

“Great gift was very well received”

Advertised Vs Actual Product3%

“As per description”

What buyers complain about

80% of reviews

Smell44%

“That's does not smell like Oudh veg disappointed I bought x2 boxes”

Value For Money21%

“Omg I don't believe how cheap”

Quality-Overall6%

“Poor quality”

Defective Material/Parts6%

“Received item smashed”

Durability4%

“Dont last long enough”

Bakhoor return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

68%

2Quality-Overall

11%

3Size-Overall

4Advertised Vs Actual Product

5Leak-Proof

Common Bakhoor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bakhoor 36/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 21 tracked products. Search demand moved -44.6% over the last 90 days.