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Baguette Baking Tray

Fail

Prices span $6.87–$11.68, mostly outside the sweet spot, so Baguette Baking Tray is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£37K/yr53K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
68%top-5 click share · 16 brands · 32 sellers

Flapen Score

Baguette Baking Tray against its category

The dotted line is the Home & Garden average. Past it, Baguette Baking Tray is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baguette Baking Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baguette Baking Tray 53K times last year and spent an estimated £37K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
7.4%
Market size, estimated
£37Ka year
Peak month
January2.2× the quietest month
Top search term
baguette baking tray38K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £6.87 to £11.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.53 that is £953 to £2K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£6.87–£11.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£953–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #47 within Bakeware. It carries 191 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#47in Bakeware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
191per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Baguette Baking Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

  • ilauke27%
  • MouCoc20%
  • Pleafind18%
  • RUHUHUR8%
  • MasterClass7%
  • SHILIUZHI3%
  • Open — no brand owns it (10 brands, 18%)

Demand

Baguette Baking Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Baguette Baking Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baguette baking tray38K/yr
  • baguette tray9K/yr
  • bagette baking tray6K/yr

Reviews and returns

What reviews say buyers love and hate about Baguette Baking Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.08

None-Stick

the bread doesn't stick to it

However, the non-stick claims dont live up to the reality

Assembly/Installation10%−0.04

fiddle to assemble

Quality-Overall10%−0.01

Poor quality

Size-Overall10%−0.08

Not fit for purpose

Value For Money5%−0.08

Pricey

Love

Baking19%+2.07

Perfect for baking

makes baking bread alot easier

Perfect for baking bread

Ease Of Cleaning13%+0.87

clean with space for four baguettes

Easy to clean

The tray was also very easy to clean

Quality-Overall13%−0.01

This product is very well made

Well made and very handy item

Good quality

Cooking Experience8%−0.02

Bread cooked perfectly

Good product which delivers nicely baked bread

Great for home bakers

Crispiness5%+0.54

The bread came out nice and crispy and really tasty, so all is good

It comes out very crispy on both sides

Crispy bread, effective product

Return

0.8% Return rate 46% Fixable by listing

Size-Overall36%▅▄▅█▁▄

Not fit for purpose

Adhesion/Stickiness11%█▅▅▁▁▇

None-Stick

the bread doesn't stick to it

However, the non-stick claims dont live up to the reality

Rusts/Corrodes11%▁▃▅▁█▁
Advertised Vs Actual Product8%█▃▁▁▁▁

as the description here is confusing

Material Quality8%▁▁█▁▁▇

FAQ

Common Baguette Baking Tray questions

Answered from the same tracked data.