Bacillus Thuringiensis
MaybeSearch demand grew >1,000% this quarter. But the top 5 products take 85% of clicks, so Bacillus Thuringiensis is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £73K/yr34K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 69 sellers
Flapen Score
Bacillus Thuringiensis against its category
The dotted line is the Home & Garden average. Past it, Bacillus Thuringiensis is stronger. Inside it, weaker.
Market
The Bacillus Thuringiensis market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bacillus Thuringiensis 34K times last year and spent an estimated £73K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
17.0% of searches ended in a purchase last week.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 17.0%
- Market size, estimated
- £73Ka year
- Peak month
- May36.1× the quietest month
- Top search term
- caterpillar killer27K searches a year
02 · Price
A sale here is worth £12.59.
Listings sell for £12.59 on average, from £3.73 to £43.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £12.59 that is £6K to £9K a year per listing.
- Average price
- £12.59under the $15 to $100 sweet spot
- Price range
- £3.73–£43.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #48 within Plant Protection & Pest Control. It carries 2,474 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 13.5%
- Average rank
- #48in Plant Protection & Pest Control
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,474per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Bacillus Thuringiensis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Provanto Ultimate Bug Killer 1L - Fast Acting Bug Spray with Up To 2 Weeks Protection From Pests Contact Insecticide for Indoor & Outdoor Plants
- Price
- £4.20
- Rating
- 4.4/5
- Reviews
- 11,072
- Age
- 7y ago
Westland 1L Rezolva Bug Killer
- Price
- £4.23
- Rating
- 4.5/5
- Reviews
- 1,248
- Age
- 12y ago
Resolva Bug Killer Concentrate 250ml Fast Acting Insect Killer for Aphids Whitefly Caterpillars & Garden Pests
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 710
- Age
- 12y ago
Grouzvei Box Tree Caterpillar Treatment -10 x 5g Packs 300 Total Coverage - Individually Wrapped Safe for Bees & Birds Supports Healthy Buxus Hed
- Price
- £14.38
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 8mo ago
Provanto Smart Bug Killer 1L - Fast Acting Bug Killer Spray - Stops Pests In 1 Hour - Insect Repellant - Contact And Systemic Insecticide With 8 Weeks Protection
- Price
- £3.73
- Rating
- 4.4/5
- Reviews
- 3,949
- Age
- 5y ago
Trending
90-day click momentum
Southern Ag Thuricide BT Caterpillar Control 16oz - Pint Organic Bacillus Thuringiensis Spray for Worms Caterpillars & Garden Pest Control Safe for Vegetables Fruits & Ornamentals
- Price
- £43.95
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago
Habitat Harvest Box Tree caterpillar support Fast acting buxus treatment Formula Safe for Bees Birds & Pets 50g Treats up to 300m Fast Acting Aids Recovery
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 3mo ago
Grouzvei Box Tree Caterpillar Treatment -10 x 5g Packs 300 Total Coverage - Individually Wrapped Safe for Bees & Birds Supports Healthy Buxus Hed
- Price
- £14.38
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 8mo ago
HOCHSTE Provanto Ultimate Bug Killer Fast-Acting & Easy-To-Apply Long-Lasting Protection Aphids Caterpillars Whiteflies Greenflies Indoor And Outdoor Use Pest Control 1L
- Price
- £13.31
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 1y ago
Resolva Bug Killer Concentrate 250ml Fast Acting Insect Killer for Aphids Whitefly Caterpillars & Garden Pests
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 710
- Age
- 12y ago
Newest
by launch dateSouthern Ag Thuricide BT Caterpillar Control 16oz - Pint Organic Bacillus Thuringiensis Spray for Worms Caterpillars & Garden Pest Control Safe for Vegetables Fruits & Ornamentals
- Price
- £43.95
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago
Habitat Harvest Box Tree caterpillar support Fast acting buxus treatment Formula Safe for Bees Birds & Pets 50g Treats up to 300m Fast Acting Aids Recovery
- Price
- £14.51
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 3mo ago
Grouzvei Box Tree Caterpillar Treatment -10 x 5g Packs 300 Total Coverage - Individually Wrapped Safe for Bees & Birds Supports Healthy Buxus Hed
- Price
- £14.38
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 8mo ago
HOCHSTE Provanto Ultimate Bug Killer Fast-Acting & Easy-To-Apply Long-Lasting Protection Aphids Caterpillars Whiteflies Greenflies Indoor And Outdoor Use Pest Control 1L
- Price
- £13.31
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 1y ago
Provanto Smart Bug Killer 1L - Fast Acting Bug Killer Spray - Stops Pests In 1 Hour - Insect Repellant - Contact And Systemic Insecticide With 8 Weeks Protection
- Price
- £3.73
- Rating
- 4.4/5
- Reviews
- 3,949
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
69
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Provanto61%
- Westland10%
- Resolva10%
- Grouzvei9%
- HABITAT HARVEST4%
- HOCHSTE3%
- Open — no brand owns it (1 brand, 3%)
Demand
Bacillus Thuringiensis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 36.1×
Search terms
Top Bacillus Thuringiensis search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- caterpillar killer27K/yr
- caterpillar spray5K/yr
- caterpillar bug spray2K/yr
Reviews and returns
What reviews say buyers love and hate about Bacillus Thuringiensis
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No aphids though
I still have little black flies everywhere
Does not kill the bugs
Didnt work
Not showing signs of effectiveness yet time will tell didnt work as a preventative measure
not effective
Not very nice for plants
The plants still full of aphids
overwhelming the plants
cheap
Rubbish
Poor quality
I followed the instructions exactly, but it did absolutely nothing
there is not even a hint on how to release the contents
Will have to find instructions elsewhere
Love
Bug killer
Really good for any pest
Kills most bugs
Does what it says
Does what says
As described
Good Value
Value for money
Worth the money
Great product easy to use
you can tell its well-made
Excellent Product
Easy to use
making it easy to store
Easy to use as it's ready mixed
Return
0.1% Return rate 7% Fixable by listing
No aphids though
I still have little black flies everywhere
Does not kill the bugs
Didnt work
Not showing signs of effectiveness yet time will tell didnt work as a preventative measure
not effective
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bacillus Thuringiensis questions
Answered from the same tracked data.