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Baby Shower Decorations

Maybe

The top 5 brands take only 32% of clicks. But demand is soft, at -4.5% this quarter, so Baby Shower Decorations is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£265K/yr1.1M searches / yr
90-day growth
-4.5%search demand this quarter
Competition
26%top-5 click share · 64 brands · 75 sellers

Flapen Score

Baby Shower Decorations against its category

The dotted line is the Home & Garden average. Past it, Baby Shower Decorations is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shower Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Shower Decorations 1.1M times last year and spent an estimated £265K. The top 5 brands take 32% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.6%
Market size, estimated
£265Ka year
Peak month
February2.6× the quietest month
Top search term
baby shower decorations571K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £3.31 to £28.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £8.87 that is £887 to £2K a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£3.31–£28.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£887–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #386 within Party Supplies. It carries 374 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
7.7%
Average rank
#386in Party Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
79

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Baby Shower Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 falling

Sellers

75

Top-5 brand share

32%

Top 20: 68%

Top-5 click share

26%

Top 20: 60%

Open market

64%

  • QIFU13%
  • Wayfun5%
  • HOWAF5%
  • Foyscr5%
  • Aisszhao4%
  • Bliss & Grace4%

Demand

Baby Shower Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.6×

Search terms

Top Baby Shower Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shower decorations571K/yr
  • baby shower267K/yr
  • baby shower decorations girl46K/yr
  • baby shower balloons42K/yr
  • baby shower table decorations37K/yr
  • baby shower decorations neutral23K/yr
  • baby shower girl18K/yr
  • baby shower decoration20K/yr
  • baby shower decor13K/yr
  • girl baby shower decorations12K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shower Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.04

all decorations are way to small

they were bigger than expected

Very small

Advertised Vs Actual Product19%−0.15

Not as described

Not as advertised

Misleading

Quality-Overall12%+0.39

Balloon quality not so good

Poor quality

Not great quality at all

Instructions/User Manual/Troubleshooting6%−0.04

instructions not very detailed

no instructions on how to make Everything

There were no instructions included as to which side should be decorated

Color5%+0.20

was one of very few that werent pink or blue as my daughter not finding out what they are having

they are more like apricot and green

Not the right colours

Love

Quality-Overall25%+0.39

All of a reasonable quality

Excellent quality product

This pack is great quality

Value For Money16%+1.00

Good price

Great value for money

Excellent value

Fun/Entertainment Experience16%+1.39

Good fun

Fun game to play

Fun little game

Design-Overall8%+0.15

The teddy bear design is adorable

The design is really sweet

Well designed

Color6%+0.20

The colors are very pretty

The colour is beautiful

Vibrant colours

Return

0.9% Return rate 50% Fixable by listing

Color22%▆▄▅▃█▃

was one of very few that werent pink or blue as my daughter not finding out what they are having

they are more like apricot and green

Not the right colours

Quality-Overall19%▅▄█▅▄▆

Balloon quality not so good

Poor quality

Not great quality at all

Size-Overall15%▆▅▅█▇▄

all decorations are way to small

they were bigger than expected

Very small

Defective Material/Parts8%▃█▅▁▂▆
Advertised Vs Actual Product6%▃▄▁█▄▂

Not as described

Not as advertised

Misleading

FAQ

Common Baby Shower Decorations questions

Answered from the same tracked data.