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Baby Shower Decorations

Maybe

The top 5 brands take only 32% of clicks. But demand is soft, at -4.5% this quarter, so Baby Shower Decorations is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£265K/yr1.1M searches / yr
90-day growth
-4.5%search demand this quarter
Competition
26%top-5 click share · 64 brands · 75 sellers

Flapen Score

Baby Shower Decorations against its category

The dotted line is the Home & Garden average. Past it, Baby Shower Decorations is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shower Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Shower Decorations 1.1M times last year and spent an estimated £265K. The top 5 brands take 32% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.6%
Market size, estimated
£265Ka year
Peak month
February2.6× the quietest month
Top search term
baby shower decorations571K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £3.31 to £28.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £8.87 that is £887 to £2K a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£3.31–£28.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£887–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #386 within Party Supplies. It carries 374 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
7.7%
Average rank
#386in Party Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
79

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Baby Shower Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 falling

Sellers

75

Est. top-5 brand share

32%

Top 20: 68%

Est. top-5 click share

26%

Top 20: 60%

Open market

64%

  • QIFU13%
  • Wayfun5%
  • HOWAF5%
  • Foyscr5%
  • Aisszhao4%
  • Bliss & Grace4%

Demand

Baby Shower Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.6×

Search terms

Top Baby Shower Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby shower decorations571K/yr
  • baby shower267K/yr
  • baby shower decorations girl46K/yr
  • baby shower balloons42K/yr
  • baby shower table decorations37K/yr
  • baby shower decorations neutral23K/yr
  • baby shower girl18K/yr
  • baby shower decoration20K/yr
  • baby shower decor13K/yr
  • girl baby shower decorations12K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shower Decorations

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.9%of orders come back
“all decorations are way to small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Shower Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data