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Baby Shower Book

Maybe

Returns run at only 1.1% of orders. But products sell for $7.55 on average, outside the sweet spot, so Baby Shower Book is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£161K/yr547K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
39%top-5 click share · 18 brands · 20 sellers

Flapen Score

Baby Shower Book against its category

The dotted line is the Home & Garden average. Past it, Baby Shower Book is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shower Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Shower Book 547K times last year and spent an estimated £161K. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
3.9%
Market size, estimated
£161Ka year
Peak month
January2.8× the quietest month
Top search term
baby shower games477K searches a year

02 · Price

A sale here is worth £7.55.

Listings sell for £7.55 on average, from £3.42 to £28.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.55 that is £2K to £4K a year per listing.

Average price
£7.55under the $15 to $100 sweet spot
Price range
£3.42–£28.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #203 within Party Supplies. It carries 374 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
2.6%
Average rank
#203in Party Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Baby Shower Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

20

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

39%

Top 20: 88%

Open market

29%

  • Pink Bee28%
  • Your Party Games12%
  • Baby Showered UK11%
  • Bliss & Grace9%
  • Rainbow Sensation6%
  • Baby Shower Host6%

Demand

Baby Shower Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.8×

Search terms

Top Baby Shower Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shower games477K/yr
  • baby shower game19K/yr
  • babyshower games13K/yr
  • baby shower activities7K/yr
  • baby shower games neutral8K/yr
  • baby-shower games22K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shower Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.22

it's not A4 sized

Theyre also very small

The cards are quite small

Advertised Vs Actual Product14%−0.05

Not as advertised

Quality-Overall14%−0.02

Very disappointing quality

its again such bad quality

First order was awful quality

Strap/String Quality14%−0.08

did not come with the string

Value For Money7%+0.16

Disappointed for the price of £11.99

Love

Fun/Entertainment Experience47%+4.03

Good fun

Fun game

Fun little game

Quality-Overall26%−0.02

These are really good quality well made shower games cards

Good quality

All of a reasonable quality

Value For Money10%+0.16

Excellent value for money

Good price

Well worth the money

Advertised Vs Actual Product4%−0.05

however I received all games as they were advertised

Just as described

Exactly as shown

Size-Overall3%−0.22

Just the right size

The cards themselves are a decent size

Good size poster and arrived with stickers and eye mask

Return

1.1% Return rate 42% Fixable by listing

Advertised Vs Actual Product20%▂█▃▅▂▃

Not as advertised

Quality-Overall17%▇▁▁▆█▆

Very disappointing quality

its again such bad quality

First order was awful quality

Size-Overall13%▁▆▃█▅▃

it's not A4 sized

Theyre also very small

The cards are quite small

Defective Material/Parts10%▅▄▄▁▁█
Value For Money9%█▁▄▁▄▃

Disappointed for the price of £11.99

FAQ

Common Baby Shower Book questions

Answered from the same tracked data.