Baby Elf on the Shelf

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-22.9%

Conversion, latest week

0.6%

Market size, estimated

£5Ka year

Peak month

December202.2× the quietest month

Top search term

baby elf34K searches a year

Listings sell for £6.03 on average, from £4.96 to £7.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.03 that is £2K to £3K a year per listing.

Average price

£6.03under the $15 to $100 sweet spot

Price range

£4.96–£7.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 71.7% of listings are out of stock. The average listing ranks #1,174 within Seasonal Décor. It carries 540 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

89%

Out of stock, average day

71.7%

Average rank

#1,174in Seasonal Décor

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

540per listing

Listings tracked

9

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months